Tech tuesdayfoursquareandother
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One of the hottest trends is location-based mobile applications where users “check in” at locations. Users receive virtual badges, real life discounts and network with friends through these ...

One of the hottest trends is location-based mobile applications where users “check in” at locations. Users receive virtual badges, real life discounts and network with friends through these services and businesses use these applications to reward loyal users. Explore what exactly FourSquare and other location based applications are and how libraries can utilize them to promote their library services to mobile users.

Virtual Trainer: Diana Silveira, Novare Library Services

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  • GEO_ SOCIAL WEBSITES
  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTcyMzk4OTQ1NgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • A warning for new users: don’t push all your updates to your Twitter or Facebook stream. This can quickly become annoying to your Twitter friends. Choose selective posting to Twitter and always include additional comments so it is not just the location information. I also recommend turning off Twitter push for mayor and badge changes – you can still do this manually if you like.
  • “Mayor Recommends” on a white boardAssignment – visit places and check-in.Post TipsGive a Check-in RewardCup of CoffeeExtra hour of computer or study room timeLibrary mug to the mayorKNOW THY USERLearn more through FourSquareRespond to users So far, the Baylor libraries have offered four deals on Foursquare.“The deals include offers for Java City coupons, free Snickers bars, a coffee mug filled with candy and a vintage Baylor poster calendar,” Pruett said.Make sure to get a library card!Use one of our databases—get full-text magazine articles!Play a video game.Granted, not every new student comes to campus with a smartphone or with an adequate text-messaging plan. Not a problem, Kirchick states. Since getting students to interact with one another is a school’s main goal for such activities, students are usually grouped to play in teams, wherein only a single mobile phone user needs access to SCVNGR.It connects you with your digital evangelists, people who probably have a lot of clout in their circlesIt’s a way to take the online, offlineCustomers offer you constant exposure and word of mouthOpens the door for new kinds of promotions to reward evangelistsCustomer behavior is tracked, allowing habits to be identified and leveragedCheck-in at the Ela Area Public Library on Foursquare 10 times a month and receive a free item off the book sale shelf!There’s so much that brands could be doing. Here are a few ideas I’d love to see implemented:1. Reward someone who checks in at the same time every day. For example, let’s say you have a local bagel shop; go ahead and name a breakfast sandwich after those consistent customers.2. Reward someone who checks in at certain times of the month. If you notice that a customer checks in every third Friday of the month at your sushi place, give that person a free roll or a bowl of edamame.3. Reward someone who checks in along with their friends. If you’re a local bar owner and more than five people show off their check-in on their phone, give them free shots.4. Reward someone who’s a loyal customer of your chain. If you’re a retailer, and they check into multiple locations in multiple cities, give them 10 percent off their purchases for an entire month.5. Reward someone who checks in at an awful time of day. If they’re checking in at 2 a.m. to a local Best Buy to get a hot, new game release, give them that actual game once for free.BI – or if they need to visit a library, class,etc during a time period.TIPS: WHERE ARE THE TAX FORMS, AAL FOR AFTER HOUR HELP, “ "The more generous you are with specials, the more you get repaid by appreciative customers.“” (says the guy who gives a free beer at his restaurant on FourSqaure)For Scott Wise, adopting FourSquare was a no-brainer. The president and CEO of A Pots & Pans Production, which manages seven restaurants in Indiana, participates in more than 20 social-networking sites. Wise offers a standard 10% discount during the week for people who "check in" to his restaurants. The mayor -- that is, the person who checks in at any one place the most over a certain period -- gets a 10% discount on the weekends, too. But his most creative use of Foursquare is in the events he hosts where users vie for badges. Last June, for instance, Wise brought a plastic kayak in to his Fishers, Ind.-based restaurant Scotty's Lakehouse for the day so users could earn an "I'm On A Boat" badge, simply by getting into the boat and shouting: "I'm on a boat." Wise says sales for that day nearly doubled, and he even picked up some local media attention. Despite the sales boost Foursquare helped deliver, the tool isn't foolproof, Wise says. To "check in" consumers don't necessarily need to come inside. Just their location coordinates must match up, says Wise who has noticed that the number of check-ins on Foursquare wouldn't always equal the traffic at the restaurant. "People were checking in without actually visiting the restaurant and then just showing up on the 'freebie' visit," he says. That's made offering rewards to customers based on the frequency of their visits problematic, adds Wise.
  • Claim and tag your library. Add other social media links – especially Twitter. Most SCVNGR people are also twitter users.Add Library as Non-Profit VenueDon’t use acronyms.link to the mobile version of the nonprofit’s websiteDavid Lee King tagged his library: library, books, music, movies, and wifi Add Tips and To-Do Lists to your libraryAdd Big Events (and reward first check-ins, etc
  • 1. SCVNGR is not Foursquare. SCVNGR and Foursquare are both location-based services, but it’s unfair to say they’re the same. Think of it this way: Foursquare is like walking into a record store, bouncing around from aisle to aisle and checking out records as you go. It’s easy and fun but without great direction. SCVNGR is picking up one album and listening to it with purpose. It’s a much richer experience. 2. Good treks take time to build. The SCVNGR interface couldn’t be easier and treks are a breeze to build. The struggle comes in creating a good trek. A good trek takes planning and plenty of time to develop. New Student Orientation leader Emily Bahr spent hours on trek design and developing 42 challenges that were both appropriate and fun – all before she logged into the system to build them into the system. 3. The game is only as good as the people promoting it. Build the best trek in the world and it does you no good if no one knows about it. Promotion of the game is paramount — on Facebook, in e-mail, on fliers and in person. One of the best things we did was create a training trek for New Student Orientation leaders. Their experience allowed them to become SCVNGR ambassadors and speak about the game with authority. 4. The audience will determine the delivery. SCVNGR offers both a mobile app and text-based game. And since less than one third of teenage cell phone owners go online with their devices — according to the Pew Research Center’s Internet and American Life Project — this means you can forget about the app version. The text-based version isn’t as cool, but still provides great structure to allow for the greatest number of participants. 5. SCVNGR works best when it’s not working alone. The game, by itself, is not an orientation engagement savior. It does provide a great platform to gamify the experience but it works best when it works in tandem with other platforms. Tout the game on Facebook, tweet out the leader board and blog rules and results. The more social the game becomes, the richer the experience.

Tech tuesdayfoursquareandother Presentation Transcript

  • 1. Tech Tuesday:
    FourSquare& Other Location-Based Apps
    Presented by: Diana Silveira, Novare Library Services
    Mathew Honan: 37.769958 °N, 122.467233 °W. Photo: Jason Madara
  • 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
  • 3. Objectives
    Highlight and demonstrate a variety of location-aware applications.
    Offer strategies and practical ideas to help provide more visibility to library resources and services.
    Discuss as a group what librarians can do to continue enhancing learning and inspiring participation while adding measurable value for their communities.
  • 4. Checking in …
    GPS on mobile device finds user’s location.
    Location-aware app scans that area for places. User checks-in.
    User can earn points, virtual badges, and real-life discounts. (It’s like a game)
    Can network with friends and find potential friends.
    Many businesses (and libraries) use these applications to reward loyal users.
    I don’t check-in to my work, my kid’s school, or my house etc. (More about privacy later)
  • 5.
  • 6. foursquare
    Mayors are people who check-in places the most. Some businesses (and libraries) can provide awards.
    Tips can help you decide on lunch or what sales clerk to avoid. ;)
    When more people check in to places around an area, more recommendationswill be offered.
    Adding to a to do list can help you remember a meal or a book to buy, etc.when re-visiting a place.
    Integrates with Facebook, Twitter, and probably Google + very soon……BUT!
  • 7. The more places you explore the more badges you can unlock.
    Source: http://weheartit.com/entry/9892687
  • 8. iPhone and Android foursquare Apps
    Image source: http://goo.gl/qkXoq
  • 9.
  • 10. Now What?
    Promote Mayor
    BI Instruction
    Post Tips
    Give a Check-in Reward
    KNOW THY USER
    Image source: http://www.flickr.com/photos/yourdon/4386647667/sizes/l/in/photostream/
  • 11. Success
    Have a Goal
    Have a Plan
    Promotion
    Image source: http://www.selfstoragemarketingahead.com/foursquare-is-the-geo-social-network-a-good-idea-for-self-storage/
  • 12. Share your location. Offer incentives for users to check-in to your library and make it worthwhile for them!
  • 13. Venue Statistics
  • 14.
  • 15. Some Challenge Ideas
    City Tours
    Library Tours – use QR Codes
    Trivia Contest
  • 16. Cool – what can I do with it?
    Create a Business Account
    Claim Your Library
    Create your challenge
    • Open Response
    • 17. QR Code
    • 18. Photo Challenge
  • Tips from the field:
    SCVNGR is not Foursquare.
    Good treks take time to build.
    The game is only as good as the people promoting it.
    The audience will determine the delivery.
    SCVNGR works best when it’s not working alone.
    Source: http://www.scvngru.com/apps/blog/show/8197805-success-with-scvngr-5-lessons-learned
  • 19. Source: Amy Vecchione, Boise State University and Margaret Mellinger, Oregon State University
  • 20. When you visit a place, you will now see a “Suggest Edits” link on the info tab for Facebook Places. A “Tell us more” tooltip will appear, stating “Add you knowledge to this community.” You can edit the address, city/town, zip code, phone number, website, & email address of a place. The useful information will help make sure that the information on your favorite places is always up to date.
    Source: http://www.facebook.com/facebookplaces
  • 21.
  • 22.
  • 23. Banjo aggregates tweets, Facebook posts, Instagrampictures, foursquare and Gowalla check-ins.
    Image source: http://goo.gl/Ucr2D
  • 24. GetGlue is a social network for entertainment. Check-in and rate things to discover new favorites, see what your friends are into, get stickers etc.
    Image source: http://goo.gl/mqkCJ
  • 25.
  • 26. Can add location to tweets.
  • 27. What’s best?
    Source: http://www.scribd.com/doc/48978436/Location-based-tools-comparison
  • 28. Other Location-aware Apps
    Loopt
    My Town
    BrightKite
    Gowalla
    Untappd
  • 29. What is privacy?
  • 30. privacy, n.
    1. The state or condition of being alone, undisturbed, or free from public attention, as a matter of choice or right; seclusion; freedom from interference or intrusion.
    2. Absence or avoidance of publicity or display; secrecy, concealment, discretion; protection from public knowledge or availability.
    3. a place of concealment or retreat.
  • 31. Measurable Value?
    Improved access to information via sharing tools.
    Marketing services/resources to help provide more visibility for your library.
    Tourists using these tools can find your library if it is a claimed venue!
    Instant and inexpensive (usually free) communication with staff and patrons.
    Interaction/engagement.
    Enhanced learning?
  • 32. Contact Information
    Diana Silveira, Novare Library Services
    @novarelibrary
    facebook.com/novarelibraryservices
    delicious.com/dee987/locationbased
    Novarelibrary.com/news
    diana@novarelibrary.com
    877.816.9638
    www.slideshare.net/dee987