Social media and demographics 2012

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Social Media & Demographics: Hitting the
Right Media for Your Audience
Diana Silveira, Novare Library Services
Location: Magnolia
The number of social media continue to grow exponentially and with a multitude of sites developed daily, one size no longer fits all. The speaker will help you sort through the tangled web of social media sites and learn how to use different outlets in order to target and tailor messages to different audiences and for specific purposes

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  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/MTkyNzE5NDQwMwIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • - Of all social media users, Twitter users are the most interested in connecting with public figures. One in 10 Twitter users (11%) say that reading comments by politicians, celebs or athletes is a major reason for using social networks. (Pew)
  • 11 million monthly visitors, making it the fastest website to surpass the 10 million mark.
  • Social media and demographics 2012

    1. 1. SOCIAL MEDIA ANDDEMOGRAPHICS: HITTING THERIGHT MEDIA FOR YOUR AUDIENCEPresenter: Diana Silveira, Novare Library Services
    2. 2. QUICK QUIZ!What Social Media do you use most?
    3. 3. AGENDA Breakdown of Social Media Demographics Recommendation of use of each General Social Media Success Tips
    4. 4. AN OVERVIEWDubbed Gen C by Nielsen for beingthe most connected group)
    5. 5. Microblogging:Your message in 150 characters 18-49 year old demographic Connecting known and new users
    6. 6. TWITTER DEMOGRAPHICS 15% = household incomes of over $75,000. 18% = ages of 18 to 29 years old 14% =30 to 49 years old. 15% = college degree or higher. 13% of all online adults report that they have used Twitter But…. The migration has been slow, but steady. A Pew survey last July found that 16 percent of young people, ages 12 to 17, said they used Twitter. Two years earlier, that percentage was just 8 percent. http://pewresearch.org/topics/demography/ & http://www.huffingtonpost.com/2012/01/30/teens-on-twitter_n_1241109.html
    7. 7. FACEBOOK Most popular social media site 800 MILLION users All ages Your current active users
    8. 8. GOOGLE+ 18- 34 years old Student (20%) Male (70%) Higher income than Facebook 40 million users – only 17% active
    9. 9. LINKEDIN 25-54 59% Male Industries: High Tech, Finance, Medical Job Functions Sales, Administrative, Academics, Operations http://slidesha.re/wb0why
    10. 10.  From September to December 2011, unique visitors up 429% and over 3.3.million people > 11 million monthly visitors 80% of users are women 55% of these are aged between 25 to 44.
    11. 11. MEETUP 55% woman 35-44 College-Educated or higher
    12. 12.  20% under 17  Female Used more in Europe  18-24 highest users than US  Followed by 25-54
    13. 13. Skewsyounger
    14. 14. QR CODESWho Doesn’t Use: >1 in 5 students 21% of college studentsWho does Use:• Male (61%)• 18-34 (54%)• Income over 100,000 (36%) http://www.marketingvox.com/another-sign-qr-codes-dont-appeal-to-the-young-050150/
    15. 15. IN A NUTSHELL… Facebook: All – existing library users. Twitter: New/Existing Users GenX, GenY and GenZ Google+: College Students MeetUp: GenX and Y professionals LinkedIn: Professionals, Older Pinterest: Woman, GenX Tumblr: Young under 30 GoodReads: Your booklovers SMS: GenY and younger
    16. 16. CUSTOMIZING YOUR MESSAGE Library booksale for new public computers starts tomorrow. Pass it on! #library #freecomputers #tarponsprings #gaming Booksale for new computers starts tomorrow. Computers are for you! And are available free anytime we are open. Booksale for new computers starts tomorrow- these computers will help us provide computer classes, resume assistance and more. Booksale for new computers starts tomorrow- these computers will have extra CPU and be awesome for gaming programs this Summer.
    17. 17. FINDING OUT ABOUT YOUR USERS http://www.plusdemographics.com/ (G+) Facebook Insights > Users
    18. 18. SUCCESS IN SOCIAL MEDIA Have a purpose Use multiple networks Customize your message to the network Team not a lone soldier approach Humanize your message Respond to positive & negative publicly
    19. 19. GOLDEN RULE Create a Social Media Plan & Schedule
    20. 20. WHAT SOCIAL MEDIA IS MOSTEFFECTIVE AT YOUR LIBRARY?
    21. 21. QUESTIONS?
    22. 22. Diana Silveira diana@novarelibrary.comVisit us @ FLA slideshare.net/dee987 Booth 402 delicious.com/dee987/demographics

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