2008: 34 million US mobile internet users – blackberry being the most common2009: 66 Million US mobile internet users, 50% of US mobile phones have the ability to connect to the Internet2014: Predicted: 106 million mobile internet users Users will become more picky about what download- right now often download and never use – causing digital clutter80% of mobile social users and Gen X&Y women between 25-44 years old
“• Explosive growth of mobile devices and applications will drive new services. Smart phones, e-book readers, iPads, and other handheld devices will drive user demands and expectations. The 2009 ECAR study of undergraduate students and information technology found that 51.2 percent of respondents owned an Internet-capable handheld device and another 11.8 percent planned to purchase one within the next 12 months.8 Students indicated that they most wanted to use their institution’s e-mail service, administrative services, and course management system from their handheld devices. While only 14.8 percent of respondents indicated that they wanted to use library services, this percentage is likely to grow quickly, as vendors offer mobile interfaces to electronic resources, mobile applications for OPACs increase, and more libraries offer reference services via text messaging and mobile interfaces to their own digital collections.” http://crln.acrl.org/content/71/6/286.full
As the number of smartphones in the marketplace increases, so too do the number of ways consumers are using them, including to check pricing (22%), research products (21%) and shop (13%). (http://www.smartreply.com/Pages.aspx/White-Papers/Texting_Cuts_Through_Holiday_Clutter_WP)
Featured Commentary: Teens, Texting, and Social Isolation Our recent report, Teens and Mobile Phones, found that more teens report contacting their friends on a daily basis using texting (54%) than interacting with them face-to-face outside of school (33%). Some recent commentary suggests that this is evidence that teens are becoming less social. There are several points to be made. First, as noted above, the question on face-to-face interaction with friends was limited to only asking about this type of interaction outside of school. If school-time face-to-face interaction were to be included in the data the picture would be somewhat different. Second, Pew Internet data shows that face-to-face interaction is holding relatively steady. In 2006, 31% reported daily face-to-face interaction with their friends. In 2007 this rose to 39%, in 2008 it fell to 29%, and in the 2009 survey, it was 33%. While there have been fluctuations, there is not a clear upward or downward tendency in the percent of teens reporting daily face-to-face contact with their friends. Finally, other material in the report indicates that texting is happening in addition to other forms of social interaction. Thus, another interpretation is that teens actually have more access and more informal, casual contact because of texting. This is because texting is woven into the flow of other activities. In essence their friends are always there and always available for a texting "chat." This interpretation follows from the material on texting in class, texting at night, and in a variety of other situations. Rather than becoming monks sitting in their cells, the material may actually point in the direction of more social interaction, not less. -- Rich Ling
Mobile coupons: SMS opt-in service so response typically higher – since opt –in not spamming Time period can be very precise for events and promotional campaigns. M-commerce: purchase on phone, pick up in store
Curious George (http://www.facebook.com/#!/album.php?aid=437020&id=214937620712), Marilyn Monroe
“ Retail Technology Facebook now does location. Want fries with that?Facebook is almost ready to launch a location-aware status-update feature, and it's working closely with marketers to make sure the project pays off. McDonald's has signed a deal giving it the first shot at using the new system for marketing purposes, and is working on an app to showcase the tool's abilities. The new feature could go live sometime this month” “Social Media 2.0 allows you to take the best of the Social Media format and convert your fans from facebook and your followers from Twitter and extract real world sales from an online social network. Outside of the network where consumers are from. Why spend millions chasing after consumers when you can tap right into Facebook and Twitter?” Foursquare and C-SPAN Team Up for Political Education
Death of the Internet – Rise of the Appshttp://www.wired.com/magazine/wp-content/images/18-09/ff_webrip_chart2.jpg Sensing and perception – Oh! Its Diana- here are her customizations!!!http://gizmodo.com/5569257/intels-chief-wizard-conjures-the-cloud-apple-and-a-phone-that-keep-secrets “Some people think that's all gonna happen in a cloud, so really all you need is the camera and the imager and enough bandwidth to send the image up to the cloud. Our research says no, you're gonna need to do a lot of computing here on the device because if everybody was walking around doing that, there just aren't enough servers on the planet to handle all of these real-time video feeds. If you look at Google Goggles, it takes a picture, then compresses the hell out of the picture and sends that upstream. It's fine, it's clever in the sense that by forcing you to take a picture before you get recognition, it's helping manage the latency. Sort of like, ‘Well I just took a picture, that takes a few seconds'. But really you just want to be able to hold up your camera. That's my wish. This little camera in my lapel and a little hidden earpiece that says 'It's Matt.'
Smart phones and other new technology phcc
SMART PHONES & OTHER NEW TECHNOLOGY<br />Presenter: Diana Silveira<br />
Questions that will always linger?<br />Texting – when, where and about what?<br />Should you text when with others?<br />Who makes the first call? The first tweet? The first text?<br />Cell Phones in libraries?<br />
Coming soon (already here?)<br />Death of the Internet<br />Sensing & perception tech<br />Context awareness<br />Epaper & Eticketing<br />Instant Translation<br />Nano-technology – physical personal device<br />Medical records as software<br />Who owns your content? <br />Owning yourdatastream?<br />Replace computers<br />
Implementing Apps/Mobile Web <br />KISS<br />Would you use it?<br />Who do you want to use it? <br />How will they use it?<br />Is the purpose clear?<br />Perpetual or single campaign?<br />Is it dynamic? Useful? User-friendly? <br />Is it a “silo”?<br />Development <br />Design for 4-5 phones only<br />Use Emulators<br />Prepare for success<br />Analyze your data<br />
More about this presentation<br />http://askalibrarianfl.pbworks.com/mobilepresentation<br />Contact me: <br />Diana Silveira<br />firstname.lastname@example.org<br />813.622-8252 ext 234<br />
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