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Presenter: Diana SilveiraNovare Library Services
** Pinterest 101* Pinterest Best Practices* Effective Marketing Strategies for using Pinterest* How to evaluate if Pintere...
*
** A PUBLIC “Virtual Pinboard” to “organize and share all the beautiful  things you find on the web.”* A discovery and sha...
*    http://www.mediabistro.com/alltwitter/social-media-users_b22556
Who uses Pinterest primarily?• Woman• 35-44                                *                                    http://www...
*    http://www.mediabistro.com/alltwitter/social-media-users_b22556
*
* Repin (post it to your board)* Comment (start a discussion)* Like (like it )                     *
*                                          * Browser buttons                                           and Appshttp://pint...
*     * Post from the original source     * Pin from permalinks     * Give credit and a thoughtful       Pin description  ...
Source: http://bit.ly/LPga5Q
*    Source: http://bit.ly/LPga5Q
http://marketingonpinterest.com/category/our-pinterest-marketing-plan/
*
*
* What’s New* Book Lists* Recommended Reading                         ** Book Club Selections
*                        Share pictures                           * @ your library                           * In Your Com...
*
* Books Worth Reading      * Local History      * Local Authors      * Local Programming      * The Librarian’s List*     ...
*   * Famous Readers    * Infographics/Memes
*    *   What’s on the Menu    *   Picture of the Day    *   Holiday Boards    *   Downtown Abbey    *   Book Lovers gift ...
*   * Book Community Board    * Quotes    * Pin from Friends    * Florida Memory
* YA* Book Pics by  Staff Member* Kids Crafts* Book Club   *
** Add Pinterest to all social media advertising* Follow Others* Link Facebook and Pinterest and cross post** Promote Pint...
*
*
*
* Schedule overlapping themes and tie-ins with other social media* Pin in evenings and weekends* Tag and write description...
* Promote outside the library* Cross Post to Facebook* Promote through out physical library* Link to from your website *
*
*
*
* Contest: Pin Your Perfect Library contest for National Library Week.* Rules: http://bit.ly/KCPLpin
* Pinners must create a new board  and only ONE board per pinner* Title the board as [Insert board  title for campaign/sca...
**   Mix unique pins and repins. Repinning can help promote your site*   Mix self promotion with other pins*   Holiday, Se...
* Pinning Parties* Give prizes for most re- pinned items on shared boards* Post Videos* Promote Databases and Resources  *
*
*    What Boards are they following?      What pins are they repinning?
*
*
*                     Spread out pinsWhat days, times are most effective?What topics hit the mark? What miss?
*
*
*
Diana Silveira             diana@novarelibrary.com              slideshare.net/dee987         delicious.com/dee987/pintere...
Pinterest for Libraries
Pinterest for Libraries
Pinterest for Libraries
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Pinterest for Libraries

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  • Transcript of "Pinterest for Libraries"

    1. 1. Presenter: Diana SilveiraNovare Library Services
    2. 2. ** Pinterest 101* Pinterest Best Practices* Effective Marketing Strategies for using Pinterest* How to evaluate if Pinterest campaigns are successful
    3. 3. *
    4. 4. ** A PUBLIC “Virtual Pinboard” to “organize and share all the beautiful things you find on the web.”* A discovery and sharing tool for images
    5. 5. * http://www.mediabistro.com/alltwitter/social-media-users_b22556
    6. 6. Who uses Pinterest primarily?• Woman• 35-44 * http://www.mediabistro.com/alltwitter/social-media-users_b22556
    7. 7. * http://www.mediabistro.com/alltwitter/social-media-users_b22556
    8. 8. *
    9. 9. * Repin (post it to your board)* Comment (start a discussion)* Like (like it ) *
    10. 10. * * Browser buttons and Appshttp://pinterest.com/about/goodies/
    11. 11. * * Post from the original source * Pin from permalinks * Give credit and a thoughtful Pin description * Create boards* * No need to follow everyone who follows youTip: drag and drop images toGoogle Images to find originalsource http://pinterest.com/about/help/ Meme - http://kmohman.tumblr.com/post/15512852428/pin-all-the-things
    12. 12. Source: http://bit.ly/LPga5Q
    13. 13. * Source: http://bit.ly/LPga5Q
    14. 14. http://marketingonpinterest.com/category/our-pinterest-marketing-plan/
    15. 15. *
    16. 16. *
    17. 17. * What’s New* Book Lists* Recommended Reading ** Book Club Selections
    18. 18. * Share pictures * @ your library * In Your Community * Archival/Special Collections * Get InspiredCheck Out: Ringling, St Johns County, Collier,
    19. 19. *
    20. 20. * Books Worth Reading * Local History * Local Authors * Local Programming * The Librarian’s List* ** Librarian’s List is a collaborative list for librarians from all over to share books on
    21. 21. * * Famous Readers * Infographics/Memes
    22. 22. * * What’s on the Menu * Picture of the Day * Holiday Boards * Downtown Abbey * Book Lovers gift ideas * Library Events * Genealogy
    23. 23. * * Book Community Board * Quotes * Pin from Friends * Florida Memory
    24. 24. * YA* Book Pics by Staff Member* Kids Crafts* Book Club *
    25. 25. ** Add Pinterest to all social media advertising* Follow Others* Link Facebook and Pinterest and cross post** Promote Pinterest through contests and cross promote* Add Pin It Buttons to the bottom of your blog posts/photos Most important – WOMM!
    26. 26. *
    27. 27. *
    28. 28. *
    29. 29. * Schedule overlapping themes and tie-ins with other social media* Pin in evenings and weekends* Tag and write descriptions* Sample at: http://goo.gl/LhQym
    30. 30. * Promote outside the library* Cross Post to Facebook* Promote through out physical library* Link to from your website *
    31. 31. *
    32. 32. *
    33. 33. *
    34. 34. * Contest: Pin Your Perfect Library contest for National Library Week.* Rules: http://bit.ly/KCPLpin
    35. 35. * Pinners must create a new board and only ONE board per pinner* Title the board as [Insert board title for campaign/scavenger hunt]* Suggest pinners use specific keywords* Request pinners to send an email with a link to their Pinterest board to officially enter* Give Deadline and prizes * http://goo.gl/Upp4n
    36. 36. ** Mix unique pins and repins. Repinning can help promote your site* Mix self promotion with other pins* Holiday, Seasonal or topical boards will increase draw* Create boards for each topic and “client persona”* Off-Beat is good – let your personality and interests come throughMost Importantly:* Play, Experiment and HAVE Fun Ideas from: http://goo.gl/y1FMF , Image source: http://bit.ly/LODctm
    37. 37. * Pinning Parties* Give prizes for most re- pinned items on shared boards* Post Videos* Promote Databases and Resources *
    38. 38. *
    39. 39. * What Boards are they following? What pins are they repinning?
    40. 40. *
    41. 41. *
    42. 42. * Spread out pinsWhat days, times are most effective?What topics hit the mark? What miss?
    43. 43. *
    44. 44. *
    45. 45. *
    46. 46. Diana Silveira diana@novarelibrary.com slideshare.net/dee987 delicious.com/dee987/pinterest http://pinterest.com/dee987/www.novarelibrary.com www.learnsurge.com
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