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Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
Online Fundraising for Libraries
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Online Fundraising for Libraries

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"Fundraising is an important aspect of what libraries and their Friends must due to survive especially in today's world. Join Novare Library Services to learn about low-to-no cost ideas for libraries …

"Fundraising is an important aspect of what libraries and their Friends must due to survive especially in today's world. Join Novare Library Services to learn about low-to-no cost ideas for libraries to create memorable and effective fundraising on the web.

During the presentation, we will explore:
• KickStarter, Google Wallet, and other online tools to create effective campaigns
• strengths and weaknesses of each online fundraising tool
• how libraries and Friends groups have effectively used these tools for fundraising "

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  • Transcript

    • 1. Online Fundraising for Libraries PRESENTER: DIANA SILVEIRA
    • 2. Agenda KickStarter, Google Wallet, and other online tools to create effective campaigns Strengths and weaknesses of each online fundraising tool How libraries and Friends groups have effectively used these tools for fundraising
    • 3. So you want to fundraise!  Is it a project or a general fund?  How are you going to raise awareness?  What is your goal? Is it realistic?  Can you complete your vision without all the funds?
    • 4.  Crowdfunding Since our launch on April 28, 2009, over $350 million has been pledged by more than 2.5 million people, funding more than 30,000 creative projects. Most successful projects are $1,000 - $9,999 82% of projects that raised more than 20% of their goal were successfully funded.
    • 5. Project Criteria Project – not a cause Projects that can be completed, not things that require maintenance to exist. A clear goal No “just help the library” Kickstarter approves @75% of submitted projects
    • 6. Before you start Create a Detailed Budget* Brainstorm – Rewards/Browse similar projects Create a media plan to promote project Set a Deadline Create an Amazon Payments Account Projects 30 days & less have higher success rates*Kickstarter will take 5% of total donated
    • 7. On Your Project Page What it is you are trying to do How you will do it How the funds will be used Your qualifications to complete this project The identities of the people on your team (if you have one) Add video Transparency How far along your project is is the key to success
    • 8. Donors The most popular pledge is $25 Provide Reward Fulfillment to donors Higher donation tier = more rewards! Reward ideas:  Names of plaques/program  t-shirts  Special Opening Ceremony  Thanks! Hugs! Thank donors when they donate on FB & Twitter
    • 9. IndieGoGo Why have you heard of them? The Oatmeal &  Flexible v fixed goals* The bullied bus driver  Perks! For donations  No application process  Causes & ProjectsWatch those fees: 9% vs 4% + credit card transaction fees
    • 10. RocketHub
    • 11. Weeve
    • 12. Google Wallet 0% transaction fee for nonprofits lesser of 5% or 1.9% + $0.30 per transaction
    • 13. PayPal Allows users to use their credit card
    • 14. SQUARE Swipe Credit Cards via your mobile device Can set up “employee accounts” Free to Set-up 2.75% Transactional charge Instant Receipts
    • 15. Creating a Successful Campaign
    • 16. Develop Your Pitch! Be able to explain your project in 100 words or less!  What is it?  Who does it benefit?  Why its important? Could you tweet your pitch?
    • 17. Smart Promotion Use social media Link to information on website Press Releases Consider hosting live pledge parties Create posters/flyers Get out into the community
    • 18. Create a Video Tell Who You are The story behind the project Call to action: Why you need $ & how you will use it Explain the rewards Explain why its important – what happens if it doesn’t happen Thank everyone!
    • 19. Engage Your Donors Remember to connect with users Document the program/project – LOTS of pictures and video Update donors along the way Recruit donors to find donors Celebrate SUCCESS!
    • 20. Examples of Fundraising Success Harvey Pekar Library Statue: Comics as Art & Literature Desk The Henry Miller Library in Big Sur is building a new stage! The Library of Philip Johnson (book of items from library) Santa Cruz Public Library Inside Out The SF Rock Project Lending Library Tumble Mural Grows in Brooklyn
    • 21. What you use online fundraising for?
    • 22. Diana Silveira diana@novarelibrary.com slideshare.net/dee987 delicious.com/dee987/fundraisingfacebook.com/NovareLibraryServices 877-816-9638

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