Mobile tools today and tomorrow vip presentation 51210
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Mobile tools today and tomorrow vip presentation 51210

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Web presentation at the VIP (Very Important Paraprofessional) Conference on May 12, 2010.

Web presentation at the VIP (Very Important Paraprofessional) Conference on May 12, 2010.

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  • 2008: 34 million US mobile internet users – blackberry being the most common2009: 66 Million US mobile internet users, 50% of US mobile phones have the ability to connect to the Internet2014: Predicted: 106 million mobile internet users Users will become more picky about what download- right now often download and never use – causing digital clutter80% of mobile social users and Gen X&Y women between 25-44 years old
  • Featured Commentary: Teens, Texting, and Social Isolation  Our recent report, Teens and Mobile Phones, found that more teens report contacting their friends on a daily basis using texting (54%) than interacting with them face-to-face outside of school (33%). Some recent commentary suggests that this is evidence that teens are becoming less social. There are several points to be made. First, as noted above, the question on face-to-face interaction with friends was limited to only asking about this type of interaction outside of school. If school-time face-to-face interaction were to be included in the data the picture would be somewhat different. Second, Pew Internet data shows that face-to-face interaction is holding relatively steady. In 2006, 31% reported daily face-to-face interaction with their friends. In 2007 this rose to 39%, in 2008 it fell to 29%, and in the 2009 survey, it was 33%. While there have been fluctuations, there is not a clear upward or downward tendency in the percent of teens reporting daily face-to-face contact with their friends. Finally, other material in the report indicates that texting is happening in addition to other forms of social interaction. Thus, another interpretation is that teens actually have more access and more informal, casual contact because of texting. This is because texting is woven into the flow of other activities. In essence their friends are always there and always available for a texting "chat." This interpretation follows from the material on texting in class, texting at night, and in a variety of other situations. Rather than becoming monks sitting in their cells, the material may actually point in the direction of more social interaction, not less. -- Rich Ling
  • Mobile coupons: SMS opt-in service so response typically higher – since opt –in not spamming Time period can be very precise for events and promotional campaigns. M-commerce: purchase on phone, pick up in store
  • “  Retail Technology  Facebook now does location. Want fries with that?Facebook is almost ready to launch a location-aware status-update feature, and it's working closely with marketers to make sure the project pays off. McDonald's has signed a deal giving it the first shot at using the new system for marketing purposes, and is working on an app to showcase the tool's abilities. The new feature could go live sometime this month” “Social Media 2.0 allows you to take the best of the Social Media format and convert your fans from facebook and your followers from Twitter and extract real world sales from an online social network. Outside of the network where consumers are from. Why spend millions chasing after consumers when you can tap right into Facebook and Twitter?”

Mobile tools today and tomorrow vip presentation 51210 Mobile tools today and tomorrow vip presentation 51210 Presentation Transcript

  • MOBILETRENDS TODAY & TOMORROW
    Presenter: Diana Silveira
  • First Mobile Phone
  • What do people use cell phones for?
    simpsons
  • SMS/Texting
  • Social Networking
    Twitter
    Facebook
    Skype
    Delicious
    Email
    IM/ Google Wave
  • Ebooks
    Kindle for iphone
    Project Gutenburg
    FreeBooks
    Classics2Go
    Readdle
  • Cloud Computing
    Google Docs
    PDF
    EverNote
    Dropbox
  • Banking
    Fundraising
    Shopping
    Account Tracking
    MP3 Player
    Pictures
    Videos
    GPS
  • What are libraries doing?
    Mobile Catalogs
  • Mobile Services…
    • Notifications
    • Databases
    • Reference
    • Card Readers
  • QR Codes: they are everywhere and you’ve never noticed them!
  • http://guides.ccclib.org/qr
  • Geo-Awareness or Physical Social Networks
    E-couponing
    time/location based
    Loyality-based
    Coming soon…?
  • The next step…Augmented Reality
    AmazonMobile
    Snaptell
    RedLaser
    Barcodescan
    pic2shop
  • Reality Tagging & Recognition
    Advertising
    Wikitude
    Layar
    Cylopedia
    TwittaRound
    PolarRose
    SREngine
  • RedLaser
  • What are the library implications?
  • Implementing Mobile
    Would you use it?
    Who do you want to use it?
    How will they use it?
    Is the purpose clear?
    Perpetual or single campaign?
    Is it dynamic? Useful? User-friendly?
    Is it a “silo”?
    Development
    Design for 4-5 phones only
    Use Emulators
    Prepare for success
    Analyze your data
  • Questions that will always linger?
    Texting – when, where and about what?
    Should you text when with others?
    Who makes the first call? The first tweet? The first text?
    Cell Phones in libraries?
  • What do you see in the future?
  • Coming soon (already here?)
    E-ticketing
    E-paper
    Instant Translation
    Nano-technology – physical personal device
    Medical records as software
    Who owns your content? Your datastream?
    Replace computers
  • More about this presentation
    http://askalibrarianfl.pbworks.com/mobilepresentation