Implementing Mobile Would you use it? Who do you want to use it? How will they use it? Is the purpose clear? Perpetual or single campaign? Is it dynamic? Useful? User-friendly? Is it a “silo”? Development Design for 4-5 phones only Use Emulators Prepare for success Analyze your data
Questions that will always linger? Texting – when, where and about what? Should you text when with others? Who makes the first call? The first tweet? The first text? Cell Phones in libraries?