Objectives What is SMS? SMS Facts Reference Questions Push Circulation Notices Send Catalog Records Promote Library Programming & Services Promotion Future of SMS Questions/Discussion
The Basics SMS - Short Message Service (i.e., text messaging) 160 character limit Shortcode Blast (one to many) Incoming/outgoing Smart phone Clever phone Google Texting Lingo
What’s your library’s policy?Uploaded to Flickr on November 8, 2007 by Travelin Librarian/ Uploaded to Flickr on November 29, 2006 by Michael Casey
The Facts 72% of U.S. adult cellphone users send and receive text messages The U.S. mobile teen average of 2,899 text-messages per month compared to 191 calls Teen females, who send & receive an average of 4,050 texts per month. Recent Pew Research Center’s Internet and American Life Project reports: 73% of U.S. adults text One in three texters would rather text than talk
Reference Questions Ask a Librarians SMS Twilio Google Voice
Create a simple ( & free) SMS Reference Service 1. Set up a free Google Voice number. 2. Promote number. 3. Optional: use free GVMax service to send notifications via Instant Messaging, emails, Prowl & Howl notifications, Twitter, HttpPost, and SMS. 4. Optional: use Twitter and go800corp.com so users can text your twitter name to 46800 and be connected to your phone.
Circulation Notices Existing software that can help a library send hold, overdue, and other circulation-based notifications to users. Some examples: Mosio Shoutbomb Twilio ILS Vendors with functionality: Koha, Innovative, and Polaris.
Send Catalog Records
Other Ideas for SMS in your library Blast Announcements! SMS Programming Ideas Trivia Night Polls Registration for Programs Open Communication Contests
Promoting SMS QR (Quick Response) Codes Email Website Word of Mouth
Pros and Cons of SMS Pros: Low Cost Easy to Implement Immediately available Flexible Connects directly with users Statistics Platform ubiquitous Cons: Leaves out non-SMS users Standard texting rates may apply
Future of SMS Payments Group Messaging Geo-fencing marketing Voice (TTS, STT) App to Person Messaging Person to App Messaging Directions/Maps SPAM/Malicious apps! Image from http://www.tuvie.com/wp-content/uploads/window-phone4.jpg
Questions/DiscussionWhat are your plans for SMS?
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