Lunch & Learn: SMS

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  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/MTI2OTU5MzcyMgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Updated figures! Feb-Apr 2011http://blog.nielsen.com/nielsenwire/consumer/android-leads-u-s-in-smartphone-market-share-and-data-usage/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NielsenWire+%28Nielsen+Wire%29
  • http://www.pewinternet.org/Reports/2010/Mobile-Access-2010.aspxNewer:50% people with phones have apps

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  • 1. slideshare.net/dee987delicious.com/dee987/SMS
  • 2. Objectives  What is SMS?  SMS Facts  Reference Questions  Push Circulation Notices  Send Catalog Records  Promote Library Programming & Services  Promotion  Future of SMS  Questions/Discussion
  • 3. The Basics  SMS - Short Message Service (i.e., text messaging)  160 character limit  Shortcode  Blast (one to many)  Incoming/outgoing  Smart phone  Clever phone  Google Texting Lingo
  • 4. What’s your library’s policy?Uploaded to Flickr on November 8, 2007 by Travelin Librarian/ Uploaded to Flickr on November 29, 2006 by Michael Casey
  • 5. The Facts  72% of U.S. adult cellphone users send and receive text messages  The U.S. mobile teen average of 2,899 text-messages per month compared to 191 calls  Teen females, who send & receive an average of 4,050 texts per month.  Recent Pew Research Center’s Internet and American Life Project reports:  73% of U.S. adults text  One in three texters would rather text than talk
  • 6. Reference Questions  Ask a Librarians SMS  Twilio  Google Voice
  • 7. Create a simple ( & free) SMS Reference Service 1. Set up a free Google Voice number. 2. Promote number. 3. Optional: use free GVMax service to send notifications via Instant Messaging, emails, Prowl & Howl notifications, Twitter, HttpPost, and SMS. 4. Optional: use Twitter and go800corp.com so users can text your twitter name to 46800 and be connected to your phone.
  • 8. Circulation Notices Existing software that can help a library send hold, overdue, and other circulation-based notifications to users. Some examples:  Mosio  Shoutbomb  Twilio  ILS Vendors with functionality: Koha, Innovative, and Polaris.
  • 9. Send Catalog Records
  • 10. Other Ideas for SMS in your library  Blast Announcements!  SMS Programming Ideas  Trivia Night  Polls  Registration for Programs  Open Communication  Contests
  • 11. Promoting SMS  QR (Quick Response) Codes  Email  Website  Word of Mouth
  • 12. Pros and Cons of SMS Pros:  Low Cost  Easy to Implement  Immediately available  Flexible  Connects directly with users  Statistics  Platform ubiquitous Cons:  Leaves out non-SMS users  Standard texting rates may apply
  • 13. Future of SMS  Payments  Group Messaging  Geo-fencing marketing  Voice (TTS, STT)  App to Person Messaging  Person to App Messaging  Directions/Maps  SPAM/Malicious apps! Image from http://www.tuvie.com/wp-content/uploads/window-phone4.jpg
  • 14. Questions/DiscussionWhat are your plans for SMS?
  • 15. @novarelibrary facebook.com/novarelibraryservicesFriend Us delicious.com/dee987/SMS Novarelibrary.com/news diana@novarelibrary.com 877.816.9638 www.slideshare.net/dee987