What is a QR Code? “Quick Response” Code 2D Barcode connects digital and physical world Connect to: Webpages Phone Numbers Contact Cards Videos SMS & Email Maps Use quadripled in 2010 and continues to grow Infographic from: SocialWayne
Popular Readers: BeeTagg Kaywa Scan a Code Not sure – search by phone: mobile-barcodes.com/qr-code-software/ Tip: There is absolutely no reason to pay for a reader. Picture CC: Fimb
Create a Code http://goo.gl/ http://www.beetagg.com/ http://qrcode.littleidiot.be/ http://www.daqri.com/ https://bitly.com/ http://getsharesquare.com/ Tip: There is absolutely no reason to pay for a generator CC Photo from Clevercupcakes
Golden Rule “Every campaign is defined by the value that lies beyond the QR code, and if you reward & delight the person that has taken the time to scan your code, you're on the surest path to success.” - Matthias, http://getsharesquare.com
Tips for a Successful QR Campaign:Start with the Right Tools Use a QR Code Generator you can: Test your code with more than one phone Gather Statistics Change content without generating a new code Don’t Use Proprietary QR Codes (e.g. Microsoft Tag) Tip: Use different codes to measure different campaigns to the same destination.
Tips for a Successful QR Campaign: Creating A PLan Have a target audience in mind Have a goal Educate ALL staff on how to read, use codes Have a call to action/purpose or better yet….a REWARD Scale image for the correct distance If Codes are being displayed, make sure there is WiFi&/or cell signal Tip: Make sure the landing page is MOBILE ready!
Mashable’s Most important Tip! From: http://mashable.com/2011/01/28/qr-code-business-tips/
QR Codes in The wild Photos & Ideas from: ACU Library, Half Hallow Hills, Harold B Lee Library, GFU Libraries, SWILSA ,
Library Uses for QR Codes Connect Books to readers QR Codes from Books2Barcodes, Gutenberg, TBLC’s OverDrive, OverDrive iPhone App
Creating a QR Code Event Create a scavenger hunt for fun, education or prizes Create a your own badges, game and tie to FourSquare or Facebook Post riddles or trivia with answers displayed as code – or have them enter a contest by scanning and entering answer Riddles & Trivia Win prizes in exchange for collaborating with your colleagues, sharing locations of hidden codes, being in the right place at the right time, and having a bit of luck!