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Lunch & Learn:  Foursquare & Other Location-Based Apps
 

Lunch & Learn: Foursquare & Other Location-Based Apps

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  • Hi Diana,

    I signed up recently for the Foursquare webinar, but I do not have any log-in information. Is it too late to attend, since I signed up the day of the webinar? Thanks,

    Heather
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  • GEO_ SOCIAL WEBSITES
  • A warning for new users: don’t push all your updates to your Twitter or Facebook stream. This can quickly become annoying to your Twitter friends. Choose selective posting to Twitter and always include additional comments so it is not just the location information. I also recommend turning off Twitter push for mayor and badge changes – you can still do this manually if you like.
  • “Mayor Recommends” on a white boardAssignment – visit places and check-in.Post TipsGive a Check-in RewardCup of CoffeeExtra hour of computer or study room timeLibrary mug to the mayorKNOW THY USERLearn more through FourSquareRespond to users So far, the Baylor libraries have offered four deals on Foursquare.“The deals include offers for Java City coupons, free Snickers bars, a coffee mug filled with candy and a vintage Baylor poster calendar,” Pruett said.Make sure to get a library card!Use one of our databases—get full-text magazine articles!Play a video game.Granted, not every new student comes to campus with a smartphone or with an adequate text-messaging plan. Not a problem, Kirchick states. Since getting students to interact with one another is a school’s main goal for such activities, students are usually grouped to play in teams, wherein only a single mobile phone user needs access to SCVNGR.It connects you with your digital evangelists, people who probably have a lot of clout in their circlesIt’s a way to take the online, offlineCustomers offer you constant exposure and word of mouthOpens the door for new kinds of promotions to reward evangelistsCustomer behavior is tracked, allowing habits to be identified and leveragedCheck-in at the Ela Area Public Library on Foursquare 10 times a month and receive a free item off the book sale shelf!There’s so much that brands could be doing. Here are a few ideas I’d love to see implemented:1. Reward someone who checks in at the same time every day. For example, let’s say you have a local bagel shop; go ahead and name a breakfast sandwich after those consistent customers.2. Reward someone who checks in at certain times of the month. If you notice that a customer checks in every third Friday of the month at your sushi place, give that person a free roll or a bowl of edamame.3. Reward someone who checks in along with their friends. If you’re a local bar owner and more than five people show off their check-in on their phone, give them free shots.4. Reward someone who’s a loyal customer of your chain. If you’re a retailer, and they check into multiple locations in multiple cities, give them 10 percent off their purchases for an entire month.5. Reward someone who checks in at an awful time of day. If they’re checking in at 2 a.m. to a local Best Buy to get a hot, new game release, give them that actual game once for free.BI – or if they need to visit a library, class,etc during a time period.TIPS: WHERE ARE THE TAX FORMS, AAL FOR AFTER HOUR HELP, “ "The more generous you are with specials, the more you get repaid by appreciative customers.“” (says the guy who gives a free beer at his restaurant on FourSqaure)For Scott Wise, adopting FourSquare was a no-brainer. The president and CEO of A Pots & Pans Production, which manages seven restaurants in Indiana, participates in more than 20 social-networking sites. Wise offers a standard 10% discount during the week for people who "check in" to his restaurants. The mayor -- that is, the person who checks in at any one place the most over a certain period -- gets a 10% discount on the weekends, too. But his most creative use of Foursquare is in the events he hosts where users vie for badges. Last June, for instance, Wise brought a plastic kayak in to his Fishers, Ind.-based restaurant Scotty's Lakehouse for the day so users could earn an "I'm On A Boat" badge, simply by getting into the boat and shouting: "I'm on a boat." Wise says sales for that day nearly doubled, and he even picked up some local media attention. Despite the sales boost Foursquare helped deliver, the tool isn't foolproof, Wise says. To "check in" consumers don't necessarily need to come inside. Just their location coordinates must match up, says Wise who has noticed that the number of check-ins on Foursquare wouldn't always equal the traffic at the restaurant. "People were checking in without actually visiting the restaurant and then just showing up on the 'freebie' visit," he says. That's made offering rewards to customers based on the frequency of their visits problematic, adds Wise.
  • Claim and tag your library. Add other social media links – especially Twitter. Most SCVNGR people are also twitter users.Add Library as Non-Profit VenueDon’t use acronyms.link to the mobile version of the nonprofit’s websiteDavid Lee King tagged his library: library, books, music, movies, and wifi Add Tips and To-Do Lists to your libraryAdd Big Events (and reward first check-ins, etc
  • 1. SCVNGR is not Foursquare. SCVNGR and Foursquare are both location-based services, but it’s unfair to say they’re the same. Think of it this way: Foursquare is like walking into a record store, bouncing around from aisle to aisle and checking out records as you go. It’s easy and fun but without great direction. SCVNGR is picking up one album and listening to it with purpose. It’s a much richer experience. 2. Good treks take time to build. The SCVNGR interface couldn’t be easier and treks are a breeze to build. The struggle comes in creating a good trek. A good trek takes planning and plenty of time to develop. New Student Orientation leader Emily Bahr spent hours on trek design and developing 42 challenges that were both appropriate and fun – all before she logged into the system to build them into the system. 3. The game is only as good as the people promoting it. Build the best trek in the world and it does you no good if no one knows about it. Promotion of the game is paramount — on Facebook, in e-mail, on fliers and in person. One of the best things we did was create a training trek for New Student Orientation leaders. Their experience allowed them to become SCVNGR ambassadors and speak about the game with authority. 4. The audience will determine the delivery. SCVNGR offers both a mobile app and text-based game. And since less than one third of teenage cell phone owners go online with their devices — according to the Pew Research Center’s Internet and American Life Project — this means you can forget about the app version. The text-based version isn’t as cool, but still provides great structure to allow for the greatest number of participants. 5. SCVNGR works best when it’s not working alone. The game, by itself, is not an orientation engagement savior. It does provide a great platform to gamify the experience but it works best when it works in tandem with other platforms. Tout the game on Facebook, tweet out the leader board and blog rules and results. The more social the game becomes, the richer the experience.

Lunch & Learn:  Foursquare & Other Location-Based Apps Lunch & Learn: Foursquare & Other Location-Based Apps Presentation Transcript

  • Lunch and Learn: Foursquare & Other Location-Based AppsPresented by: Diana Silveira, Novare Library Services
  •  Highlight& demonstrate a variety of location-aware applications. Offerstrategies and practical ideas to help provide more visibility to library resources and services. Discuss the future of geo-location applications
  • 1. GPS on mobile device finds user’s location.2. App scans that area for places.3. User checks-in.Why?1. Earn points, virtual badges2. Network with friends/potential friends.3. Earn rewards as loyal or new users. I don’t check-in to my work, my kid’s school, or my house etc. (More about privacy later)
  •  Mayors are people who check-in places the most. Some businesses (and libraries) can provide awards. Tips can help you decide on lunch or what sales clerk to avoid. ;) When more people check in to places around an area, more recommendations will be offered. Adding to a to do list can help you remember a meal or a book to buy, etc. when re-visiting a place. Integrates with Facebook & Twitter
  • Image source: http://goo.gl/qkXo
  • The more places you explore the more badges you can unlock. Source: http://weheartit.com/entry/9892687
  •  Claim Your Venue BI Instruction Post Tips KNOW THY USER Give a Check-in Reward(s) – Something “Awesome” “Competitive” and “In- Demand at the moment” Train your staffImage source: http://www.flickr.com/photos/yourdon/4386647667/sizes/l/in/photostream/
  •  Have a Goal Have a Plan PromotionImage source: http://www.selfstoragemarketingahead.com/foursquare-is-the-geo-social-network-a-good-idea-for-self-storage/
  • Claim your location. Offer incentives for users to check-in to your library and make it worthwhile for them!
  • VenueStatistics
  •  Create an Account Claim Your Library Create a challenge • Open Response • QR Code • Photo Challenge
  •  City Tours Library Tours Trivia ContestCan use:SMS, Pictures, QR Codes, Open Resources or Specific Responses Pic from http://on.mash.to/KNDncf
  •  SCVNGR is not Foursquare. Good treks take time to build. Best for “event” or specific purpose Only successful if PROMOTED Audience will determine the delivery. Email them – they are helpful Source: http://www.scvngru.com/apps/blog/show/8197805-success-with-scvngr-5-lessons-learned
  • Source: http://bit.ly/IGyvSI Source: http://bit.ly/IGyvSI
  • Can add location to tweets.
  •  Loopt Untappd GetGlue Jo (aggregates check-ins)
  •  Improved access to information Provides more visibility Easier to find a claimed venue Instant & inexpensive communication with users Interaction/engagement Enhances learning
  •  Mobile Couponing Reward Programs Socialization Use Apps to help you create your story
  •  One more “social media” to manage Privacy Concerns Excludes those without smart phones
  •  Placeme “Find my Friends” on ApplePotentials (Short Term): • Analyze routine traffic routes in advance • Cost comparison on your route • Coupons based upon route/habits • Track kids/friends in a passive manner • Ecommerce • Geofencing couponing
  •  Inherent Prediction/Decision Engine Integration into: • “search” • “mapping” More integration w/ mobile wallets
  • Diana Silveira diana@novarelibrary.com slideshare.net/dee987 delicious.com/dee987/locationbased www.learnsurge.comFriend Us on Facebook!