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AUGMENTED REALITYDIANA SILVEIRANOVARE LIBRARY SERVICES
WHAT IS AUGMENTED REALITY?―A type of virtual reality that combines real and  imagined images in a real-time session. In  a...
CHANGING HOW WEVIEW THE WORLD
CHANGING INFORMATION SEEKING BEHAVIOR?•   Search by photo•   Immediacy of information•   Sharing – crowdsourced informatio...
QR CODES
VISUAL SHOPPING & BEYOND                           Amazon’s Flow                           Red Laser                      ...
RED LASER
SNAPTELL & AMAZON MOBILE
WIKITUDEIncludes worlds like: Twitter, FourSquare, Yelp, Wikipedia, Couponing, Instagram, university maps, and more
LAYAR
GOOGLE GOGGLESSearch the real world by taking a picture. Search by taking a picture                                      •...
GOOGLE GOOGLES – THE GLASSES
CHANGE SOMEONE’S LIFE    Apps: DanKam: Colorblind Fix, LookTel ,
OTHER NICHE PRODUCTS               Starchart (google skymap)               CarFinder               SnapShop               ...
AR IN CARS
Source: Wired Magazine
NEW THINGS EVERY DAYSmashCardsHoliday Cups
COMING TO FACEBOOK FACIAL RECOGNITION FORTHE MASSES                          Source:face.com
USING RFID TO INTERACT―This year, the Tampa BayLightning introduced a replicateam jersey equipped witha radio frequencychi...
SHELF READING?                 ReadWriteWeb
CHANGING INFORMATION SEEKING BEHAVIOR?• Search by photo• Immediacy of information• Sharing – crowdsourced information as  ...
READY TO CREATE YOUR OWN?Tools: Video Display Video CameraSoftware:•   AR Toolkit•   Blender•   FLARToolkit             ...
CONTACT      @novarelibrary      facebook.com/novarelibraryservices      delicious.com/dee987/Augmentedreality      diana@...
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Lunch and learn augmented reality july 2012

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Augmented reality ties the physical and virtual worlds. These science fiction sounding applications are just the beginning of bringing the Internet to the physical world. Just pointing your phone at a historic building or direction, can bring a wealth of information to the user.

Join us to learn about popular Augmented Reality Applications such as Layar, Wikitude, Red Laser and others and how they will change our information seeking behaviors in the future.

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  • Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements areaugmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world. The term augmented reality is believed to have been coined in 1990 by Thomas Caudell, working at Boeing.[1]Research explores the application of computer-generated imagery in live-video streams as a way to enhance the perception of the real world. AR technology includes head-mounted displays and virtual retinal displays for visualization purposes, and construction of controlled environments containing sensors and actuators.A marker is created and information is virtually added.
  • “Yellow Line” in football and other sportsNFL Puck MarkerMuseum toursIm
  • GOOGLE GOGGLES* Search by taking a picture with your iPhone camera.* Image recognition technology recognizes objects and returns relevant search results.* Good at identifying barcodes, products, famous landmarks, storefronts, artwork, business cards and print ads.* New! Translates text in 6 languages and solves Sudoku puzzles.
  • Over 100 “layer options” Select Layers Over 100 options from couponing to games to education and artTo promote Louisiana's Voodoo Experience music festival, New Orleans agency Zehnder Communications built a custom augmented reality application for use with Layar. Users could find information about performances, attractions, and services by simply looking through their smartphone's camera. Not sure who's on stage right now? Peer through the Voodoo app to find out, and see who's next with artist profiles and web links. We've covered the potential for mobile technology built around music venues and the application of social media with websites like Superglued.
  • Other layers let users play games within their environment, browse for clothes in a 360-degree virtual shop, or even view artwork placed digitally into the real world. And the new category of layers created with Layar Vision will let users unlock digital experiences from images and objects in the real world.With Layar Vision, these digital experiences can be launched from visual triggers, like magazines, posters and newspapers. Layar Vision enables the creation of layers and applications that recognize real world objects and display digital experiences on top of them. This new functionality lets layers become truly immersive as seemingly ordinary objects come alive with interactivity.The Layar Browser including Vision is currently in beta, and is only intended for developers.See our introductory Layar Vision video for examples, or click here to learn more about Layar Reality Browser, including ways to contact members of our community of developers and artists.
  • DanKam: Colorblind FixBy Dan Kaminsky Holdings, LLCDanKam is a iPhone app that displays video from the camera (among other sources), remixed so that it's a lot easier for the color blind to see colors, and the differences between colors, more accurately.
  • Transcript of "Lunch and learn augmented reality july 2012"

    1. 1. AUGMENTED REALITYDIANA SILVEIRANOVARE LIBRARY SERVICES
    2. 2. WHAT IS AUGMENTED REALITY?―A type of virtual reality that combines real and imagined images in a real-time session. In augmented reality, most of the images are real.‖ Defined in PC Magazine
    3. 3. CHANGING HOW WEVIEW THE WORLD
    4. 4. CHANGING INFORMATION SEEKING BEHAVIOR?• Search by photo• Immediacy of information• Sharing – crowdsourced information as readily available (or more) than authoritative sources• Privacy?
    5. 5. QR CODES
    6. 6. VISUAL SHOPPING & BEYOND Amazon’s Flow Red Laser Snaptell/Amazon
    7. 7. RED LASER
    8. 8. SNAPTELL & AMAZON MOBILE
    9. 9. WIKITUDEIncludes worlds like: Twitter, FourSquare, Yelp, Wikipedia, Couponing, Instagram, university maps, and more
    10. 10. LAYAR
    11. 11. GOOGLE GOGGLESSearch the real world by taking a picture. Search by taking a picture • Scan barcodes for product information • Scan QR codes • Recognize famous landmarks • Translate by taking a picture of foreign language text • Scan text using Optical Character Recognition (OCR) • Recognize paintings, books, dvd, cds, and just about any 2D image • Solve Sudoku puzzles
    12. 12. GOOGLE GOOGLES – THE GLASSES
    13. 13. CHANGE SOMEONE’S LIFE Apps: DanKam: Colorblind Fix, LookTel ,
    14. 14. OTHER NICHE PRODUCTS Starchart (google skymap) CarFinder SnapShop London Tube Sea Breeze AR Soccer Golfscape Social Shopper SpyGlass Yelp App: Star Chart, Top Apps
    15. 15. AR IN CARS
    16. 16. Source: Wired Magazine
    17. 17. NEW THINGS EVERY DAYSmashCardsHoliday Cups
    18. 18. COMING TO FACEBOOK FACIAL RECOGNITION FORTHE MASSES Source:face.com
    19. 19. USING RFID TO INTERACT―This year, the Tampa BayLightning introduced a replicateam jersey equipped witha radio frequencychip embedded in the sleevethat fans can scan at stadiumstores to receive discounts onrefreshments and teammerchandise for all seasonticket holders. The promotionhas worked — it helped spur anearly twofold increase inseason ticket sales this year.‖
    20. 20. SHELF READING? ReadWriteWeb
    21. 21. CHANGING INFORMATION SEEKING BEHAVIOR?• Search by photo• Immediacy of information• Sharing – crowdsourced information as readily available (or more) than authoritative sources• Privacy?
    22. 22. READY TO CREATE YOUR OWN?Tools: Video Display Video CameraSoftware:• AR Toolkit• Blender• FLARToolkit More info @ Daniel Frommelt’s 2009 Presentation
    23. 23. CONTACT @novarelibrary facebook.com/novarelibraryservices delicious.com/dee987/Augmentedreality diana@novarelibrary.com 877.816.9638Slides at: www.slideshare.net/dee987
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