Learnsurge: Creating Effective Websites
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Learnsurge: Creating Effective Websites

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A professional website is essential for growing your business and staying connected to your current customers. Join Diana Silveira and learn how you can create your website with minimal technical ...

A professional website is essential for growing your business and staying connected to your current customers. Join Diana Silveira and learn how you can create your website with minimal technical skills and money using Open Source Software like Joomla and WordPress.

This LearnSurge program will also help you learn what information is essential and what information you should not include on your new webpage and how to secure your web address before launching your web presence.

Recording available through: www.learnsurge.com

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  • guidelines:Your call to action buttons should ideally be the largest buttons on a given pageUse contrasting colors to make smaller buttons stand out moreUse less distinct colors to make oversized buttons fit in betterYou call to action buttons need to command attention without overwhelming your design

Learnsurge: Creating Effective Websites Presentation Transcript

  • 1. CREATING EFFECTIVE WEBSITES PRESENTER DIANA SILVEIRA NOVARE LIBRARY SERVICES
  • 2. AGENDA • ANATOMY OF A WEBSITE • BEST PRACTICES FOR WEB DESIGN • TRENDS TO CONSIDER • OPEN SOURCE & FREE SOFTWARE • QUESTIONS
  • 3. 2 3 4 1
  • 4. BEST PRACTICES
  • 5. INFORMATION TO INCLUDE
  • 6. BASICS • WHO • WHAT • WHY
  • 7. CONTACT WHERE • FOOTER/HEADER • ABOUT US HOW • CONTACT FORM • EMAIL • PHONE • SOCIAL MEDIA
  • 8. MENU • WHAT SERVICE DO YOU PROVIDE? • HOW MANY MENUS? • HOW DEEP SHOULD YOUR MENU BE?
  • 9. SHOULD YOU HAVE A BLOG? YES! NO! - Increase your SEO - Establish Your Expertise - You can not dedicate time
  • 10. TRENDS TO CONSIDER
  • 11. COLOR COLOR CHART FROM HTTP://JASONATHEN.COM/COLOR-MEANINGS-IN-BUSINESS/ Great color tool: http://colorschemedesigner.com/
  • 12. FONTS • NON TRADITIONAL FONTS • GREAT SOURCE: GOOGLE FONTS Images from http://goo.gl/xtUAo9 and http://goo.gl/3tfU21
  • 13. CALL TO ACTION AKA HERO SECTIONS ARE ACTION BLOCKS ON YOUR FRONT PAGE –WITH A CALL TO ACTION http://goo.gl/za1ITl
  • 14. LONG SCROLLING SITES INFINITE SCROLL PAGES CREATE THE EXPERIENCE OF MANY SOCIAL MEDIA SITES
  • 15. FOCUS ON MOBILE • RESPONSIVE DESIGN • APPS
  • 16. RESPONSIVE WEBSITE BENEFITS • SITE WILL REFORMAT FOR PHONES AND TABLETS • IS NOT DEVICE DRIVEN, WORKS IN A BROWSER • LOWER COST
  • 17. APP BENEFIT • UTILIZES NATIVE POWER OF PHONE • EASY TO DOWNLOAD AND SAVE • CAN GENERATE REVENUE
  • 18. MORE – VIDEO & PHOTOS
  • 19. DROPPING THE SIDEBAR
  • 20. FULL IMAGE LANDING PAGES
  • 21. SIMPLICITY HTTP://SMALLFARMJUICE.COM/
  • 22. SOFTWARE OPTIONS
  • 23. WORDPRESS
  • 24. WORDPRESS • .ORG V .COM • OPEN SOURCE • BASED ON THEMES & PLUGINS • EASY TO IMPLEMENT AND MANAGE Sample Site: http://playground.novarelibrary.com/
  • 25. JOOMLA HTTP://WWW.JOOMLA.ORG/
  • 26. EXTENSIONS
  • 27. TEMPLATES
  • 28. ADDITIONAL TIPS
  • 29. GOOGLE ANALYTICS
  • 30. TEST IN ALL MODERN BROWSERS • INTERNET EXPLORER • GOOGLE CHROME • MOZILLA'S FIREFOX • APPLE’S SAFARI • AND MOBILE DEVICES
  • 31. QUESTIONS
  • 32. CONTACT DIANA SILVEIRA DIANA@NOVARELIBRARY.COM 877-816-9638 SLIDESHARE.NET/DEE987 Upcoming LearnSurge Programs: The Basics of Running a Small Business May 14, 2014 3D Printers, Pens and Trends June 4, 2014