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Integrating Social Media and Mobile Technologies to Help Enhance Library Services


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Presented at PLAN (Panhandle Library Access Network), the full day workshop focused on better integrating social media into libraries to promote library services and enhance learning. …

Presented at PLAN (Panhandle Library Access Network), the full day workshop focused on better integrating social media into libraries to promote library services and enhance learning.

The workshop included a live Google+ hangout session and was hands-on for all attendees.

Published in: Technology, Business

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  • great reasons to blog creates a personal identity/digital brand/footprint. Blogging puts on view, who we are, what we have been involved in, how we think, what we like, our skills, what we have created, it is our online advertising  etc . Opens the door to employment, scholarships, networks etcBase for digital connections – blogs provide the base for virtual contacts to discover, maintain communication, provide base for discovery and continue connections over a long term basis. They are essential when, in an educational setting, firm and lasting connections are to be made with another/other global classroom(s).Multi- literacies – Blogs can provide a ‘doorway’ or platform for exhibiting digital media including images, visual data, animations, podcasts, digital movies, music, digital storytelling, podcasting, screen casting. These can be embedded within a post or page or linked to.Networking literacy – impact of networking, making friends, what does it mean to comment and be commented on, blog rolls , how to promote blogs and posts etcSome rules of thumb:Digital text literacy can clearly be used:-  hypertext and hyperlinked language should be visible in blog posts. Using blogs and reading blogs teaches important digital navigation techniques.Ethical issues: Cyber safety, plagiarism, digital citizenship, digital commerce, netiquette, reuse ethically are all skills that should be taught, or could be incorporated into blogging. Evidence of avatars, vokis, appropriate usernames, language, original images/media etcOrganisational literacy: Use of  tags, categories, blogrolls, #tags, links to commonly used resources, timetable page, embed online calendarGlobal literacies: use of translators, common txt language, multi-media to convey messages etcAuthenticity – Spam/phish detection in regard to comments and linksCommunication literacy: – blog can and should show evidence of other forms of communication eg video conferencing, global, immersive environmentsEmpowerment – empower our students to work on a constructive online presence, give  them a positive use of the internet, empower self confidence to overcome any form of cyber bullying.
  • FB Statistics: is the largest photo-sharing site in the world by a large marginFrom more than 500 MILLION active FB fans, 3 BILLION photos r uploaded to the site each monthEach Day, people add more than 100 MILLION tags to photos on Facebook
  • Twitter is worth – 7 Billion $$Just turned 5 in MarchAccording to the post, Twitter was up and functioning for 3 years, 2 months and 1 day before it notched its one-billionth tweet. Now, the service handles a billion tweets every week. years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet.1 week. The time it now takes for users to send a billion Tweets.50 million. The average number of Tweets people sent per day, one year ago.140 million. The average number of Tweets people sent per day, in the last month.177 million. Tweets sent on March 11, 2011.456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time).6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day.#accounts572,000. Number of new accounts created on March 12, 2011.460,000. Average number of new accounts per day over the last month.182%. Increase in number of mobile users over the past year.#employees8. 29. 130. 350. 400. Number of Twitter employees in Jan 2008, Jan 2009, Jan 2010, Jan 2011 and today.
  • Voicethread tips:
  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\n you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Updated figures! Feb-Apr 2011
  • AAL - Averaging over 500 SMS questions @ month = Now with threading. local only? Twilio, Google Voice alternative options.  Set Up A Free Service in 5 minutes….Set up a free Google Voice number.Promote number. Optional: use free GVMax service to send notifications via Instant Messaging, emails, Prowl & Howl notifications, Twitter, HttpPost, and SMS.Optional: use Twitter and so users can text your twitter name to 46800 and be connected to your phone.Circ NoticesExisting software that can help a library send hold, overdue, and other circulation-based notifications to users. Some examples:Mosio, Shoutbomb, Twilio, ILS Vendors with functionality: Koha, Innovative, and Polaris. SMS Programming Ideas Trivia Night, Polls, Registration for Programs, Feedback from users, Contests
  • Statistics, multiple campaigns.
  • Transcript

    • 1. Integrating Social Media and Mobile Technologies to Help Enhance Library Services
      Diana Silveira
      President, Novare Library Services
    • 2. Connect
      Join the Event (
      Slideshow @:
    • 3. Objectives
      Highlight ways librarians add measurable value to their communities with Social Media
      Offer strategies and practical ideas to help provide more visibility to library resources & services
      Discuss what librarians can do to continue enhancing learning & inspiring participation
      Demonstrate what is happening in the mobile world and provide ways to be involved
      Has it helped to make your library a center of learning and a hub for participation?
    • 5. Social Media
    • 6. According to Wikipedia, “Social media is a term used to describe the type of media that is based on conversation and interaction between people online.”
      Sharing is a huge component!
    • 7. Libraries ARE social networks! And librarians are (or should be) like circuit boards connecting users to high-quality information while providing a social space for users to consume, repurpose, and to share content.
    • 8. Considerations
      Your Goal
      Your Audience
      Your Message
    • 9. Why Blog?
      • Its your Hub – drive all social media here!
      • 10. Socialize and Connect
      • 11. Easy for you and your users – access anywhere with RSS…
    • 12. Use Facebook to reach out to your users and share your library.
    • 13.
    • 14. Facebook Toys
    • 18. Share your location. Offer incentives for users to check-in to your library and make it worthwhile for them!
    • 19. Chad Mairn
      Skype and Google+…Let’s Hangout
      Presentation at:
    • 20. How can you use Twitter?
    • 21. Promote the library and share new items!
    • 22. Link to the catalog record where users can write reviews, tag and more!
    • 23. Add a Twitter widget and have tweets automatically appear in a variety of places.
    • 24. Quick Poll:
      Follow me @ Novarelibrary or dee987
      Twitter Tools
    • 28. Integrated Twitter Feedback
      © SAP 2009 / Page 20
    • 29. Measurable Value?
      Improved access to information via sharing tools.
      Marketing services and resources to help provide more visibility.
      Instant and inexpensive (oftentimes free) communication with staff and patrons.
      Enhanced learning?
    • 30. Gaming
      Tips for Successful Gaming
      • Be Prepared
      • 31. Use Projectors
      • 32. Play Yourself/ Get Volunteers
      • 33. Play games that require research or support curriculum
      • 34. Require a library card
      • 35. Age Appropriate Games…don’t forget adults
      • 36. Create Zones
      • 37. Have fun with it!
      • 38. More tips:
      Photo from
    • 39. More Tools
      The “Cloud”
      Google Docs
      Cloud Music Services
      Group buying
    • 40. Be an advocate for all of your readers no matter how or what they chose to read!
    • 41. Few things on ebooks
      eBook sales accounted for 19% of sales in the United States and 11% of sales worldwide.
      Books to Barcodes
      Overdrive coming to Kindle.
      More people buying ebook readers than tablets
    • 42. Be available to help your users when they need it!
    • 43. After 3 minutes of no activity this window displays on our website.
    • 44.
    • 45. MOBILE
    • 46. “Mobile phones create new kinds of bounded places that merge the infrastructures of geography and technology, as well as techno-social practices that merge technical standards and social norms." (Moll, 2007, p.12)
      The mobile web is connecting people to information while they are on the go, so this is a great space for libraries!
      Plus mobile phones have surpassed PC sand landline phones combined, so your potential audience is huge!
      Why mobile?
    • 47.
    • 48. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    • 49.
    • 50. May survey of U.S. mobile consumers show 38 percent now own smartphones
    • 51. In this session learn:
      Why libraries should have a mobile presence.
      How to use Google Analytics or some other web analytic tool to decide what to include on your mobile web page.
      To code or not to code using WYSIWYG editors and other mobile tools.
      To create links to Google, Yahoo! and other mobile maps.
      Ways to generate and use QR codes to help promote your mobile presence.
      Solutions to common challenges in mobile development.
    • 52. The Facts
      72% of U.S. adult cellphone users send and receive text messages  (68.1 percent of U.S. mobile subscribers used text messaging on their mobile device (Jan 2011))
      The average U.S. mobile teen now sends or receives an average of 2,899 text-messages per month compared to 191 calls
      Teen females, who send & receive an average of 4,050 texts per month.
    • 53.
      • Reference Questions
      • 54. Circulation Notices
      • 55. Allow Users to send Catalog Records
      • 56. Send Blast Announcements
      • 57. Solicit Feedback
      • 58. Programs
      How can libraries use SMS?
    • 59. Send Catalog Records
    • 60. Pros and Cons of SMS
      Low Cost
      Easy to Implement
      Immediately available 
      Connects directly with users
      Platform ubiquitous 
      Leaves out non-SMS users
      Standard texting rates may apply 
    • 61. “Fundamentally, 'mobile' refers to the user, not the device or application.”Barbara Ballard Designing the Mobile User Experience
    • 62. On the Go!
    • 63. What’s your library’s policy?
      Uploaded to Flickr on November 8, 2007 by Travelin' Librarian/ Uploaded to Flickr on November 29, 2006 by Michael Casey
    • 64. … can help one decide what to include.
      Note: with Google Analytics you can determine how your user’s are accessing your mobile site (e.g., mobile devices, carriers, browsers , OS’s, screen resolution etc.)
    • 65. Mobile Library Websites
    • 66. Basic mobile web v touch for iPhone, Android etc.)
      <p><a class="call" href="tel:17273417177" accesskey="0">Call the Library</a> | (727) 341-7177<br />
      <a href="wtai://wp/ap;+17273417177; SPC%20Library">[Add to Phone Book]</a><br />
    • 67.
    • 68. To code or not to code using WYSIWYG editors and other mobile tools.
    • 69.
      • type in location
      • 70. Click “link button”
      • 71. Click “Customize and preview embedded map”
      Embed Maps
    • 72.
      • Open Source
      • 73. One REALLY BIG webpage – so quick
      • 74. Easy to customize with a some coding knowledge
      • 75. “Library Templates” available
    • 76. Wordpress, Blogger: Mobile Themes & Packs
    • 77. Mobile Considerations
      Easy access to most popular information
      Flexibility for multiple devices
      Clear Navigation
      Speed of site
      Remember logins
      Easy to update/maintain
      No Flash
      Mobile/Desktop View Option on page
    • 78. Use QR codes to promote mobile services
      Contact Info
    • 79. Other QR Code ideas …
      Office Door
      ID Badge
    • 80. QR (Quick Response) codes can help guide mobile users in your physical spaces come visit your digital library spaces.
    • 81.
    • 82. BeeTagg QR Generator:
      BeeTagg Multicode Reader:
      Google URL Shortner:
      ZXing Project: [Can generate codes for calendar events, contact information, email address, Geo location, phone number, SMS, text, URL, and Wifi network.]
      QR Generators and Readers
    • 83. Solutions to common challenges in mobile development.
    • 84. Challenges and Opportunities
          small screen size
          difficulty of data input
          user agent (browser) inconsistencies
          markup rendering
          location specific data
          on-the-go messaging
          voice communication
      Source: (Moll, 2007, p.21)
    • 85. Testing and validation
      Page Speed in Firebug
    • 86. W3C mobileOK Checker
    • 87.
    • 88. Pay Attention To Other Industries
    • 89. Calvin Klein using QR codes
    • 90. Personal iPhone stations at Japanese Burger Kings
    • 91. Space Builder - A mobile scanner app that allows users to create their own catalogs and custom views as they shop.
    • 92. Library of Congress ‘Passport to Knowledge’
    • 93. “There were a couple of really interesting overall themes in the Future of Retail report that led us to this concept. One was the portability of the retail experience – whether that’s portable fixtures within a space, hitting the road with a portable store, or the technology to create a retail experience virtually anywhere. via PSFK:
    • 94. The Future of Mobile App Development?
    • 95.
    • 96. Augmented Reality
      Red Laser
      Photo from
    • 97. library advocacy, librarian as app, fingerprint-proof touch screens, face recognition, voice capabilities translation, VoIP, Foursquare Voice, in-car systems, Vivox etc.), near field communication push technologies, augmented reality and reference, mobile browsers, text-to-speech, speech-to-text, humanity, culture, dialogue, Payments, Geo-fencing marketing, App to Person Messaging, Person to App Messaging, Group Messaging (Beluga, GroupMe), Directions/Maps, SPAM/Malicious apps!  …
      The future
      Corning vision
    • 98. Contact Information
      Diana Silveira
      Novare Library Services