Integrating Social Media and Mobile Technologies to Help Enhance Library Services

Integrating Social Media and Mobile Technologies to Help Enhance Library Services
Diana Silveira
President, Novare Library Services

Connect
Join the Event (tinyurl.com/69ddz5h)
Slideshow @: www.slideshare.net/dee987

Objectives
Highlight ways librarians add measurable value to their communities with Social Media
Offer strategies and practical ideas to help provide more visibility to library resources & services
Discuss what librarians can do to continue enhancing learning & inspiring participation
Demonstrate what is happening in the mobile world and provide ways to be involved

SIMPLICITY
UBIQUITY
CONVERSATION
Has it helped to make your library a center of learning and a hub for participation?

Social Media

According to Wikipedia, “Social media is a term used to describe the type of media that is based on conversation and interaction between people online.”
Sharing is a huge component!

Libraries ARE social networks! And librarians are (or should be) like circuit boards connecting users to high-quality information while providing a social space for users to consume, repurpose, and to share content.

Considerations
Your Goal
Your Audience
Your Message

Why Blog?
Its your Hub – drive all social media here!
Socialize and Connect
Easy for you and your users – access anywhere with RSS…
Blogging…

Use Facebook to reach out to your users and share your library.

Vroom
ShortStack
Group Chat
Video Chat
Facebook Toys

Share your location. Offer incentives for users to check-in to your library and make it worthwhile for them!

Chad Mairn
Skype and Google+…Let’s Hangout
Presentation at: www.slideshare.net/chadmairn

How can you use Twitter?

Promote the library and share new items!

Link to the catalog record where users can write reviews, tag and more!

Add a Twitter widget and have tweets automatically appear in a variety of places.
http://twitter.com/about/resources/widgets/widget_profile

TweetDeck
Twitter Lists
Twtpoll
TwitPic
Quick Poll: http://twtpoll.com/ilriyw
Follow me @ Novarelibrary or dee987
Twitter Tools

Integrated Twitter Feedback
© SAP 2009 / Page 20

Measurable Value?
Improved access to information via sharing tools.
Marketing services and resources to help provide more visibility.
Instant and inexpensive (oftentimes free) communication with staff and patrons.
Interaction
Enhanced learning?

Gaming
Tips for Successful Gaming
Be Prepared
Use Projectors
Play Yourself/ Get Volunteers
Play games that require research or support curriculum
Require a library card
Age Appropriate Games…don’t forget adults
Create Zones
Have fun with it!
More tips: http://oedb.org/library/features/bringing_gaming_100_library_resources
Photo from http://www.flickr.com/photos/ci_polla/4716610035/sizes/o/in/photostream/

More Tools
Voicethread
Goodreads
The “Cloud”
Dropbox
Evernote
Google Docs
Cloud Music Services
Group buying
Groupon
SocialLiving

Be an advocate for all of your readers no matter how or what they chose to read!

Few things on ebooks
eBook sales accounted for 19% of sales in the United States and 11% of sales worldwide.
Books to Barcodes
Overdrive coming to Kindle.
More people buying ebook readers than tablets

Be available to help your users when they need it!

After 3 minutes of no activity this window displays on our website.

MOBILE

“Mobile phones create new kinds of bounded places that merge the infrastructures of geography and technology, as well as techno-social practices that merge technical standards and social norms." (Moll, 2007, p.12)
The mobile web is connecting people to information while they are on the go, so this is a great space for libraries!
Plus mobile phones have surpassed PC sand landline phones combined, so your potential audience is huge!
Why mobile?

http://technolog.msnbc.msn.com/_news/2011/07/11/7059067-25-percent-use-smartphones-not-computers-for-majority-of-web-surfing

Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

May survey of U.S. mobile consumers show 38 percent now own smartphones

In this session learn:
Why libraries should have a mobile presence.
How to use Google Analytics or some other web analytic tool to decide what to include on your mobile web page.
To code or not to code using WYSIWYG editors and other mobile tools.
To create links to Google, Yahoo! and other mobile maps.
Ways to generate and use QR codes to help promote your mobile presence.
Solutions to common challenges in mobile development.

The Facts
72% of U.S. adult cellphone users send and receive text messages (68.1 percent of U.S. mobile subscribers used text messaging on their mobile device (Jan 2011))
The average U.S. mobile teen now sends or receives an average of 2,899 text-messages per month compared to 191 calls
Teen females, who send & receive an average of 4,050 texts per month.

Reference Questions
Circulation Notices
Allow Users to send Catalog Records
Send Blast Announcements
Solicit Feedback
Programs
How can libraries use SMS?

Send Catalog Records

Pros and Cons of SMS
Pros:
Low Cost
Easy to Implement
Immediately available
Flexible
Connects directly with users
Statistics
Platform ubiquitous
Cons:
Leaves out non-SMS users
Standard texting rates may apply

“Fundamentally, 'mobile' refers to the user, not the device or application.”Barbara Ballard Designing the Mobile User Experience

On the Go!

What’s your library’s policy?
Uploaded to Flickr on November 8, 2007 by Travelin' Librarian/ Uploaded to Flickr on November 29, 2006 by Michael Casey

… can help one decide what to include.
Note: with Google Analytics you can determine how your user’s are accessing your mobile site (e.g., mobile devices, carriers, browsers , OS’s, screen resolution etc.)

Mobile Library Websites

Basic mobile web v touch for iPhone, Android etc.)
<p><a class="call" href="tel:17273417177" accesskey="0">Call the Library</a> | (727) 341-7177<br />
<a href="wtai://wp/ap;+17273417177; SPC%20Library">[Add to Phone Book]</a><br />

To code or not to code using WYSIWYG editors and other mobile tools.

type in location
Click “link button”
Click “Customize and preview embedded map”
Embed Maps

Open Source
One REALLY BIG webpage – so quick
Easy to customize with a some coding knowledge
“Library Templates” available
jQTouch
http://novarelibrary.com/trends/free-stuff

Wordpress, Blogger: Mobile Themes & Packs

Mobile Considerations
Easy access to most popular information
Usability
Flexibility for multiple devices
Clear Navigation
Speed of site
Remember logins
Easy to update/maintain
No Flash
Mobile/Desktop View Option on page

Use QR codes to promote mobile services
Flyers
Handouts
Contact Info

Other QR Code ideas …
Office Door
Posters
ID Badge
Books

QR (Quick Response) codes can help guide mobile users in your physical spaces come visit your digital library spaces.

BeeTagg QR Generator: http://generator.beetagg.com/
BeeTagg Multicode Reader: www.beetagg.com/downloadreader
Google URL Shortner: http://goo.gl/
ZXing Project: http://zxing.appspot.com/generator/ [Can generate codes for calendar events, contact information, email address, Geo location, phone number, SMS, text, URL, and Wifi network.]
QR Generators and Readers

Solutions to common challenges in mobile development.

Challenges and Opportunities
Challenges:
small screen size
difficulty of data input
user agent (browser) inconsistencies
markup rendering
Opportunities:
location specific data
on-the-go messaging
voice communication
Source: (Moll, 2007, p.21)

Testing and validation
Page Speed in Firebug

W3C mobileOK Checker http://validator.w3.org/mobile/

http://ready.mobi

Pay Attention To Other Industries

Calvin Klein using QR codes
http://www.mobilebehavior.com/

Personal iPhone stations at Japanese Burger Kings

Space Builder - A mobile scanner app that allows users to create their own catalogs and custom views as they shop.

Library of Congress ‘Passport to Knowledge’

“There were a couple of really interesting overall themes in the Future of Retail report that led us to this concept. One was the portability of the retail experience – whether that’s portable fixtures within a space, hitting the road with a portable store, or the technology to create a retail experience virtually anywhere. via PSFK: http://www.psfk.com/2010/06/sqft-wieden-kennedy-new-york-responds-to-psfk-future-of-retail-report.html#ixzz1RnvDGnNs

The Future of Mobile App Development?
http://appinventor.googlelabs.com/about/

http://holykaw.alltop.com/goodbye-wallets-infographic?tu2=1

Augmented Reality
Red Laser
AroundMe
Layar
Wikitude
Photo from http://www.mobilebehavior.com/2010/10/07/augmented-reality-rogue-art-exhibition-at-moma/

library advocacy, librarian as app, fingerprint-proof touch screens, face recognition, voice capabilities translation, VoIP, Foursquare Voice, in-car systems, Vivox etc.), near field communication push technologies, augmented reality and reference, mobile browsers, text-to-speech, speech-to-text, humanity, culture, dialogue, Payments, Geo-fencing marketing, App to Person Messaging, Person to App Messaging, Group Messaging (Beluga, GroupMe), Directions/Maps, SPAM/Malicious apps!  …
The future
Corning vision

Contact Information
Diana Silveira
Novare Library Services
diana@novarelibrary.com
877.813.9638
www.slideshare.net/dee987

Integrating Social Media and Mobile Technologies to Help Enhance Library Services

by Diana Silveira on Jul 14, 2011

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Integrating Social Media and Mobile Technologies to Help Enhance Library Services Presentation Transcript