Presenter: Diana Silveira, Novare Library Services
Creating
Your Own
EBook
AGENDA
• Growing trends in publishing
• Understanding formats and DRM issues
• Basics of formatting options including: fon...
TRENDS IN
PUBLISHING
TRENDS
LIBRARIES AS
PUBLISHERS
http://goo.gl/zNDmC
Expresso Book Machine
DRM AND FORMATS
DRM
• Digital Rights Management
• An automated electronic lock and key to prevent
theft
THE BASICS ON FILE TYPES
KINDLE AZW, PDF, MOBI
NOOK
EPUB (Barnes & Noble, Sony, and mostly everyone else)
FORMATTING
• It is recommended you use a specialty program
• If you use word, save a basic version in RTF for
the greatest...
SOFTWARE FOR WRITERS
• Sigil (Open Source)
• Scrivener ($40)
• Word Processing then
direct with Vendors
• Adobe InDesign
O...
5 MISTAKES TO AVOID
• Improper Indents (don’t use tabs or spaces to
create paragraph indents)
• Don’t repeat Paragraph Ret...
DECISIONS ABOUT
PUBLISHING
FONTS
•Tahoma
•Verdana
•Calibri
•Garamond
•Times New Roman
•Want to use a fancy Font – use jpgs
Simple Is Better
http://goo.gl/ThgDf
http://goo.gl/tkWFoZ
COVERS AND COVER ART
Varies by vendor but “recommend a width of 1,500 to
1,800 pixels to be safe” then customize for each platform
More about I...
BEWARE OF
COPYRIGHT
AND PICTURES
WITH
UNRESTRICTED
USE
http://goo.gl/p2Kmrg
CREATING YOUR BOOK
Image by Kodomut http://goo.gl/903lx1
CALIBRE
DOWNLOAD FREE AT: HTTP://CALIBRE-EBOOK.COM/
ADDING A COVER TO YOUR BOOK
WHY DIDN’T MY IMAGE WRAP?
• It will resize and display
differently on different
devices (CSS can help
this)
• For example,...
DISTRIBUTION OPTIONS
Buy My
EBook
https://www.createspace.com/
ISBN OPTIONS
• CREATESPACE-ASSIGNED ISBNS
• *CUSTOM ISBN ($10)
• *CUSTOM UNIVERSAL ($99)
• HTTPS://WWW.MYIDENTIFIERS.COM/ ...
INTERIOR
COVER
Upload PDF of your own or use their creator
COMPLETE SET-UP
• Set-Up Distribution
• Complete the Review Process
Tip: Its Well Worth the Price – Pay for a Print Proof
COST OF DOING BUSINESS
http://goo.gl/u152M
About 26% of a sale
is yours
MATCHBOOK
• Offering a discount digital book with your physical
book
• Promotional List Price of $2.99, $1.99, $0.99, or
f...
KINDLE DIRECT PUBLISHING
https://kdp.amazon.com/self-publishing/signin
CATEGORIZE CORRECTLY
• Categorize in “Super Niche Categories”
Feminist Theory
Lifestyle & Event Photography
Science Fictio...
CALCULATING ROYALTIES
35%
• Any price – over $.99
• You pick country
distribution
• Includes distribution costs
• Lending/...
NOOK PRESS
ROYALTIES
• Apple iBookstore (32
countries)
• Barnes & Noble
• Sony
• Kobo
• Diesel
• Baker & Taylor (the
Blio.com e-reading
app and...
THE BASICS
(1) Read and follow the Smashwords Style Guide
(2) Create a Word document with simple, clean
formatting,
(3) Up...
ROYALTIES
• Earn 60% of the list price for sales through our
major retailers, and earn 85% net for sales at
the Smashwords...
OTHER SITES TO CONSIDER
• http://the-authors-club.com/index.php/
• http://bookviewcafe.com/bookstore/
SELF-
DISTRIBUTION
SELL/DISTRIBUTE
o DIRECT PURCHASE
THROUGH YOUR
WEBSITE
o DIRECT
DOWNLOAD/PURCHASE
THROUGH EMAIL LIST
o APP STORES
APP
CREATE AN APP: FOR ANDROID OR IPAD
Example - http://goo.gl/cJxrX
PITCH YOUR BOOK
ONE SENTENCE!!! WHAT IS IT ABOUT?!
MARKETING, MARKETING, MARKETING
• Social Media
• Blogs
• Email Lists
• Website
• Free Speaking – Online and
In-Person
• Pr...
CREATE A GIVEAWAY OR SALE
24-48
hour
“book-
buying”
period*
*only with
Amazon 70%
INSPIRATION
CONTACT
Diana Silveira
diana@novarelibrary.com
www.slideshare.net/dee987
877-816-9638
Creating Your Own Ebook (sept 2013)
Creating Your Own Ebook (sept 2013)
Creating Your Own Ebook (sept 2013)
Creating Your Own Ebook (sept 2013)
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Creating Your Own Ebook (sept 2013)

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The eBook format gives everybody the opportunity to become their own publisher. The classes will focus on:

* The growing trends in publishing and the movement toward self-publishing and libraries as publishing agents
* Understanding formats and DRM issues
* The basics of formatting options including: fonts, file formats, pictures and covers
* Frequent issues and the fixes
* Introduce publishing options including Kindle Direct, Nook Press, Smashwords and Self-Distribution Options.

About the Instructor:
Diana Silveira is the President of Novare Library Services, a company that focuses on web, mobile and infrastructure services for libraries. Previous to starting Novare Library Services, she was the Virtual Reference Manager for Florida’s Ask a Librarian Service and coordinator for Florida’s Statewide Delivery System. She presents regularly on implementing technology, best practices and privacy issues online. She also works with libraries to deploy new technologies and develop new mobile and desktop websites. She was the 2011 the Florida Library Association’s Library Leader of the Year. When she is not playing with gadgets and gizmos, she enjoys diving, kayaking and playing her son.

http://www.floridalibrarywebinars.org

Published in: Education, Business, Technology
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Creating Your Own Ebook (sept 2013)

  1. 1. Presenter: Diana Silveira, Novare Library Services Creating Your Own EBook
  2. 2. AGENDA • Growing trends in publishing • Understanding formats and DRM issues • Basics of formatting options including: fonts, file formats, pictures and covers • Frequent issues and the fixes • Introduce publishing options
  3. 3. TRENDS IN PUBLISHING
  4. 4. TRENDS
  5. 5. LIBRARIES AS PUBLISHERS http://goo.gl/zNDmC Expresso Book Machine
  6. 6. DRM AND FORMATS
  7. 7. DRM • Digital Rights Management • An automated electronic lock and key to prevent theft
  8. 8. THE BASICS ON FILE TYPES
  9. 9. KINDLE AZW, PDF, MOBI
  10. 10. NOOK EPUB (Barnes & Noble, Sony, and mostly everyone else)
  11. 11. FORMATTING • It is recommended you use a specialty program • If you use word, save a basic version in RTF for the greatest flexibility.
  12. 12. SOFTWARE FOR WRITERS • Sigil (Open Source) • Scrivener ($40) • Word Processing then direct with Vendors • Adobe InDesign Others: http://literatureandlatte.com/links.php
  13. 13. 5 MISTAKES TO AVOID • Improper Indents (don’t use tabs or spaces to create paragraph indents) • Don’t repeat Paragraph Returns • Improper Paragraph Separation - Paragraphs require either first line paragraph indents or the block paragraph method. • Font and Style Mistakes • Copyright Page Mistakes Source- Smashwords
  14. 14. DECISIONS ABOUT PUBLISHING
  15. 15. FONTS •Tahoma •Verdana •Calibri •Garamond •Times New Roman •Want to use a fancy Font – use jpgs Simple Is Better
  16. 16. http://goo.gl/ThgDf http://goo.gl/tkWFoZ
  17. 17. COVERS AND COVER ART
  18. 18. Varies by vendor but “recommend a width of 1,500 to 1,800 pixels to be safe” then customize for each platform More about Image Size at: http://blog.smashwords.com/2012/06/new-ebook-cover-image-requirements.html http://www.smashwords.com/books/view/145431 (images from this ebook)
  19. 19. BEWARE OF COPYRIGHT AND PICTURES WITH UNRESTRICTED USE http://goo.gl/p2Kmrg
  20. 20. CREATING YOUR BOOK Image by Kodomut http://goo.gl/903lx1
  21. 21. CALIBRE DOWNLOAD FREE AT: HTTP://CALIBRE-EBOOK.COM/
  22. 22. ADDING A COVER TO YOUR BOOK
  23. 23. WHY DIDN’T MY IMAGE WRAP? • It will resize and display differently on different devices (CSS can help this) • For example, Kindle will always try and make your image the full screen…
  24. 24. DISTRIBUTION OPTIONS Buy My EBook
  25. 25. https://www.createspace.com/
  26. 26. ISBN OPTIONS • CREATESPACE-ASSIGNED ISBNS • *CUSTOM ISBN ($10) • *CUSTOM UNIVERSAL ($99) • HTTPS://WWW.MYIDENTIFIERS.COM/ - $125 FOR ONE…DISCOUNT ON MULTIPLE https://www.createspace.com/Help/Index.jsp?orgId=00D300000001Sh9&id=50170000000I1ec
  27. 27. INTERIOR
  28. 28. COVER Upload PDF of your own or use their creator
  29. 29. COMPLETE SET-UP • Set-Up Distribution • Complete the Review Process Tip: Its Well Worth the Price – Pay for a Print Proof
  30. 30. COST OF DOING BUSINESS http://goo.gl/u152M About 26% of a sale is yours
  31. 31. MATCHBOOK • Offering a discount digital book with your physical book • Promotional List Price of $2.99, $1.99, $0.99, or free; as long as the price selected is at least 50% lower than the regular Digital List Price. http://goo.gl/e1liHI
  32. 32. KINDLE DIRECT PUBLISHING https://kdp.amazon.com/self-publishing/signin
  33. 33. CATEGORIZE CORRECTLY • Categorize in “Super Niche Categories” Feminist Theory Lifestyle & Event Photography Science Fiction – Fantasy E-commerce By Being in Smaller Categories – it is easier to “trend” and be found
  34. 34. CALCULATING ROYALTIES 35% • Any price – over $.99 • You pick country distribution • Includes distribution costs • Lending/Text to Speech Optional 70% • Sell Between $2.99 - $9.99 • Author Pays delivery • Give Amazon all Distribution Rights • List Price is at least 20% below the list price in other sales channel • Lending/Text to Speech and other Amazon Features required http://goo.gl/5fVgl http://goo.gl/6icJ1
  35. 35. NOOK PRESS
  36. 36. ROYALTIES
  37. 37. • Apple iBookstore (32 countries) • Barnes & Noble • Sony • Kobo • Diesel • Baker & Taylor (the Blio.com e-reading app and the Axis360 platform for public libraries) • and others.
  38. 38. THE BASICS (1) Read and follow the Smashwords Style Guide (2) Create a Word document with simple, clean formatting, (3) Upload that Word document to Smashwords and let them convert it for you, (4) Enter your book’s information, description, price, etc. at Smashwords, and (5) Opt in to all the distribution channels you want. http://goo.gl/ftx1T
  39. 39. ROYALTIES • Earn 60% of the list price for sales through our major retailers, and earn 85% net for sales at the Smashwords Store (70.5% for sales originated by our network of affiliate marketers).
  40. 40. OTHER SITES TO CONSIDER • http://the-authors-club.com/index.php/ • http://bookviewcafe.com/bookstore/
  41. 41. SELF- DISTRIBUTION
  42. 42. SELL/DISTRIBUTE o DIRECT PURCHASE THROUGH YOUR WEBSITE o DIRECT DOWNLOAD/PURCHASE THROUGH EMAIL LIST o APP STORES
  43. 43. APP CREATE AN APP: FOR ANDROID OR IPAD Example - http://goo.gl/cJxrX
  44. 44. PITCH YOUR BOOK ONE SENTENCE!!! WHAT IS IT ABOUT?!
  45. 45. MARKETING, MARKETING, MARKETING • Social Media • Blogs • Email Lists • Website • Free Speaking – Online and In-Person • Press Releases in your community and • Organize bulk sales to organizations • Be Shameless 
  46. 46. CREATE A GIVEAWAY OR SALE 24-48 hour “book- buying” period* *only with Amazon 70%
  47. 47. INSPIRATION
  48. 48. CONTACT Diana Silveira diana@novarelibrary.com www.slideshare.net/dee987 877-816-9638
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