Creating Your Own Ebook (sept 2013)
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Creating Your Own Ebook (sept 2013)

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The eBook format gives everybody the opportunity to become their own publisher. The classes will focus on: ...

The eBook format gives everybody the opportunity to become their own publisher. The classes will focus on:

* The growing trends in publishing and the movement toward self-publishing and libraries as publishing agents
* Understanding formats and DRM issues
* The basics of formatting options including: fonts, file formats, pictures and covers
* Frequent issues and the fixes
* Introduce publishing options including Kindle Direct, Nook Press, Smashwords and Self-Distribution Options.

About the Instructor:
Diana Silveira is the President of Novare Library Services, a company that focuses on web, mobile and infrastructure services for libraries. Previous to starting Novare Library Services, she was the Virtual Reference Manager for Florida’s Ask a Librarian Service and coordinator for Florida’s Statewide Delivery System. She presents regularly on implementing technology, best practices and privacy issues online. She also works with libraries to deploy new technologies and develop new mobile and desktop websites. She was the 2011 the Florida Library Association’s Library Leader of the Year. When she is not playing with gadgets and gizmos, she enjoys diving, kayaking and playing her son.

http://www.floridalibrarywebinars.org

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Creating Your Own Ebook (sept 2013) Creating Your Own Ebook (sept 2013) Presentation Transcript

  • Presenter: Diana Silveira, Novare Library Services Creating Your Own EBook
  • AGENDA • Growing trends in publishing • Understanding formats and DRM issues • Basics of formatting options including: fonts, file formats, pictures and covers • Frequent issues and the fixes • Introduce publishing options
  • TRENDS IN PUBLISHING
  • TRENDS
  • LIBRARIES AS PUBLISHERS http://goo.gl/zNDmC Expresso Book Machine
  • DRM AND FORMATS
  • DRM • Digital Rights Management • An automated electronic lock and key to prevent theft
  • THE BASICS ON FILE TYPES
  • KINDLE AZW, PDF, MOBI
  • NOOK EPUB (Barnes & Noble, Sony, and mostly everyone else)
  • FORMATTING • It is recommended you use a specialty program • If you use word, save a basic version in RTF for the greatest flexibility.
  • SOFTWARE FOR WRITERS • Sigil (Open Source) • Scrivener ($40) • Word Processing then direct with Vendors • Adobe InDesign Others: http://literatureandlatte.com/links.php
  • 5 MISTAKES TO AVOID • Improper Indents (don’t use tabs or spaces to create paragraph indents) • Don’t repeat Paragraph Returns • Improper Paragraph Separation - Paragraphs require either first line paragraph indents or the block paragraph method. • Font and Style Mistakes • Copyright Page Mistakes Source- Smashwords
  • DECISIONS ABOUT PUBLISHING
  • FONTS •Tahoma •Verdana •Calibri •Garamond •Times New Roman •Want to use a fancy Font – use jpgs Simple Is Better
  • http://goo.gl/ThgDf http://goo.gl/tkWFoZ
  • COVERS AND COVER ART
  • Varies by vendor but “recommend a width of 1,500 to 1,800 pixels to be safe” then customize for each platform More about Image Size at: http://blog.smashwords.com/2012/06/new-ebook-cover-image-requirements.html http://www.smashwords.com/books/view/145431 (images from this ebook)
  • BEWARE OF COPYRIGHT AND PICTURES WITH UNRESTRICTED USE http://goo.gl/p2Kmrg
  • CREATING YOUR BOOK Image by Kodomut http://goo.gl/903lx1
  • CALIBRE DOWNLOAD FREE AT: HTTP://CALIBRE-EBOOK.COM/
  • ADDING A COVER TO YOUR BOOK
  • WHY DIDN’T MY IMAGE WRAP? • It will resize and display differently on different devices (CSS can help this) • For example, Kindle will always try and make your image the full screen…
  • DISTRIBUTION OPTIONS Buy My EBook
  • https://www.createspace.com/
  • ISBN OPTIONS • CREATESPACE-ASSIGNED ISBNS • *CUSTOM ISBN ($10) • *CUSTOM UNIVERSAL ($99) • HTTPS://WWW.MYIDENTIFIERS.COM/ - $125 FOR ONE…DISCOUNT ON MULTIPLE https://www.createspace.com/Help/Index.jsp?orgId=00D300000001Sh9&id=50170000000I1ec
  • INTERIOR
  • COVER Upload PDF of your own or use their creator
  • COMPLETE SET-UP • Set-Up Distribution • Complete the Review Process Tip: Its Well Worth the Price – Pay for a Print Proof
  • COST OF DOING BUSINESS http://goo.gl/u152M About 26% of a sale is yours
  • MATCHBOOK • Offering a discount digital book with your physical book • Promotional List Price of $2.99, $1.99, $0.99, or free; as long as the price selected is at least 50% lower than the regular Digital List Price. http://goo.gl/e1liHI
  • KINDLE DIRECT PUBLISHING https://kdp.amazon.com/self-publishing/signin
  • CATEGORIZE CORRECTLY • Categorize in “Super Niche Categories” Feminist Theory Lifestyle & Event Photography Science Fiction – Fantasy E-commerce By Being in Smaller Categories – it is easier to “trend” and be found
  • CALCULATING ROYALTIES 35% • Any price – over $.99 • You pick country distribution • Includes distribution costs • Lending/Text to Speech Optional 70% • Sell Between $2.99 - $9.99 • Author Pays delivery • Give Amazon all Distribution Rights • List Price is at least 20% below the list price in other sales channel • Lending/Text to Speech and other Amazon Features required http://goo.gl/5fVgl http://goo.gl/6icJ1
  • NOOK PRESS
  • ROYALTIES
  • • Apple iBookstore (32 countries) • Barnes & Noble • Sony • Kobo • Diesel • Baker & Taylor (the Blio.com e-reading app and the Axis360 platform for public libraries) • and others.
  • THE BASICS (1) Read and follow the Smashwords Style Guide (2) Create a Word document with simple, clean formatting, (3) Upload that Word document to Smashwords and let them convert it for you, (4) Enter your book’s information, description, price, etc. at Smashwords, and (5) Opt in to all the distribution channels you want. http://goo.gl/ftx1T
  • ROYALTIES • Earn 60% of the list price for sales through our major retailers, and earn 85% net for sales at the Smashwords Store (70.5% for sales originated by our network of affiliate marketers).
  • OTHER SITES TO CONSIDER • http://the-authors-club.com/index.php/ • http://bookviewcafe.com/bookstore/
  • SELF- DISTRIBUTION
  • SELL/DISTRIBUTE o DIRECT PURCHASE THROUGH YOUR WEBSITE o DIRECT DOWNLOAD/PURCHASE THROUGH EMAIL LIST o APP STORES
  • APP CREATE AN APP: FOR ANDROID OR IPAD Example - http://goo.gl/cJxrX
  • PITCH YOUR BOOK ONE SENTENCE!!! WHAT IS IT ABOUT?!
  • MARKETING, MARKETING, MARKETING • Social Media • Blogs • Email Lists • Website • Free Speaking – Online and In-Person • Press Releases in your community and • Organize bulk sales to organizations • Be Shameless 
  • CREATE A GIVEAWAY OR SALE 24-48 hour “book- buying” period* *only with Amazon 70%
  • INSPIRATION
  • CONTACT Diana Silveira diana@novarelibrary.com www.slideshare.net/dee987 877-816-9638