Clearwater Presentation: Publishing Your Own Ebooks

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Clearwater Presentation: Publishing Your Own Ebooks

  1. 1. Presenter: Diana Silveira, Novare Library Services Creating Your Own Ebook
  2. 2. Agenda The classes will focus on:  The growing trends in publishing and the movement toward self-publishing  Understanding formats and DRM issues  Making it Pretty  Trouble spots  Publishing Options & Marketing
  3. 3. Trends in Publishing
  4. 4. Trends
  5. 5. DRM and FORMATS
  6. 6. DRM  Digital Rights Management  An automated electronic lock and key to prevent theft
  7. 7. The Basics on File Types
  8. 8. Kindle AZW, PDF, MOBI
  9. 9. Nook EPUB (Barnes & Noble, Sony, and mostly everyone else)
  10. 10. Formatting  It is recommended you use a specialty program  If you use word, save a basic version in RTF for the greatest flexibility.
  11. 11. Software for Writers  Sigil (Open Source)  Scrivener ($40)  Word Processing then direct with Vendors  Adobe InDesign Others: http://literatureandlatte.com/links.php
  12. 12. 5 Mistakes to Avoid when Writing  Improper Indents (don’t use tabs or spaces to create paragraph indents)  Don’t repeat Paragraph Returns  Improper Paragraph Separation - Paragraphs require either first line paragraph indents or the block paragraph method.  Font and Style Mistakes  Copyright Page Mistakes Source- Smashwords
  13. 13. Decisions about publishing
  14. 14. Fonts Tahoma Verdana Calibri Garamond Times New Roman Want to use a fancy Font – use jpgs Simple Is Better
  15. 15. http://visual.ly/serif-vs-sans-final-battle
  16. 16. Covers and Cover Art
  17. 17. Varies by vendor but “recommend a width of 1,500 to 1,800 pixels to be safe” then customize for each platform More about Image Size at: http://blog.smashwords.com/2012/06/new-ebook-cover-image-requirements.html http://www.smashwords.com/books/view/145431 (images from this ebook)
  18. 18. Creating your book
  19. 19. Calibre Download Free at: http://calibre-ebook.com/
  20. 20. Adding a Cover to Your Book
  21. 21. Why didn’t my image wrap?  It will resize and display differently on different devices (CSS can help this)  For example, Kindle will always try and make your image the full screen…
  22. 22. DISTRIBUTION OPTIONSBuy My EBook
  23. 23. https://www.createspace.com/
  24. 24. ISBN Options • CreateSpace-Assigned ISBNs • *Custom ISBN ($10) • *Custom Universal ($99) • https://www.myidentifiers.com/ - $125 for one…discount on multiple https://www.createspace.com/Help/Index.jsp?orgId=00D300000001Sh9&id=50170000000I1ec
  25. 25. Interior
  26. 26. Cover Upload PDF of your own or use their creator
  27. 27. Complete Set-up  Set-Up Distribution  Complete the Review Process Tip: Its Well Worth the Price – Pay for a Print Proof
  28. 28. Cost of Doing Business http://goo.gl/u152M About 26% of a sale is yours
  29. 29. Kindle Direct Publishing https://kdp.amazon.com/self-publishing/signin
  30. 30. Categorize Correctly  Categorize in “Super Niche Categories” Feminist Theory Lifestyle & Event Photography Science Fiction – Fantasy E-commerce By Being in Smaller Categories – it is easier to “trend” and be found
  31. 31. Calculating Royalties 35%  Any price – over $.99  You pick country distribution  Includes distribution costs  Lending/Text to Speech Optional 70%  Sell Between $2.99 - $9.99  Author Pays delivery  Give Amazon all Distribution Rights  List Price is at least 20% below the list price in other sales channel  Lending/Text to Speech and other Amazon Features required http://goo.gl/5fVgl http://goo.gl/6icJ1
  32. 32. Nook Press
  33. 33. Royalties
  34. 34. • Apple iBookstore (32 countries) • Barnes & Noble • Sony • Kobo • Diesel • Baker & Taylor (the Blio.com e-reading app and the Axis360 platform for public libraries) • and others.
  35. 35. The Basics (1) Read and follow the Smashwords Style Guide (2) Create a Word document with simple, clean formatting, (3) Upload that Word document to Smashwords and let them convert it for you, (4) Enter your book’s information, description, price, etc. at Smashwords, and (5) Opt in to all the distribution channels you want. http://goo.gl/ftx1T
  36. 36. Royalties  Earn 60% of the list price for sales through our major retailers, and earn 85% net for sales at the Smashwords Store (70.5% for sales originated by our network of affiliate marketers).
  37. 37. Self- Distribution
  38. 38. Sell/Distribute o Direct Purchase through your website o Direct download/purchase through email list o App Stores
  39. 39. App Create an App for Android or iPad Example - http://goo.gl/cJxrX
  40. 40. Pitch Your Book ONE SENTENCE!!! WHAT IS IT ABOUT?!
  41. 41. Marketing, Marketing, Marketing • Social Media • Blogs • Email Lists • Website • Free Speaking – Online and In-Person • Press Releases in your community and • Organize bulk sales to organizations • Be Shameless 
  42. 42. Create a Giveaway or Sale 24-48 hour “book- buying” period
  43. 43. Inspiration
  44. 44. Contact Diana Silveira diana@novarelibrary.com www.slideshare.net/dee987 877-816-9638

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