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Be! Workshop: Online Marketing for Small Business

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Facebook, Twitter, Pinterest and more! So many social media sites - so little time! Hear how to effectively promote your business online through social media. During this evening, we …

Facebook, Twitter, Pinterest and more! So many social media sites - so little time! Hear how to effectively promote your business online through social media. During this evening, we will:
• evaluate which social media sites are most effective for your business
• How to use these sites effectively
• Develop & Discuss tools to effectively manage these tools on an ongoing basis
• How to turn online connections to real customers

Presented at a BE! Women Workshop in Clearwater, Florida
http://debralombardozzi.com/bewomen

Published in: Social Media, Technology, Business
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  • 1. ONLINE MARKETING FOR SMALL BUSINESSES PRESENTER: DIANA SILVEIRA
  • 2. AGENDA • Evaluate which social media sites are most effective for your business • How to use these sites effectively • Develop & discuss tools to effectively manage these tools on an ongoing basis • How to turn online connections to real customers
  • 3. EVALUATE WHICH SOCIAL MEDIA SITES ARE MOST EFFECTIVE FOR YOUR BUSINESS?
  • 4. WHO USES WHAT?
  • 5. FACEBOOK • MOST COMMON • I BILLION USERS • BOTH MEN AND WOMEN • 45% OF INTERNET USERS AGED 65+ USE FACEBOOK • 189 MILLION USERS ARE MOBILE ONLY http://goo.gl/Aw6xbQ; http://goo.gl/hrgLiA chart: http://goo.gl/w8sNll
  • 6. TWITTER • 18% ADULTS NOW USE TWITTER • “THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.” chart: http://goo.gl/w8sNll
  • 7. PINTEREST • STAND-ALONE • WOMEN • MIDDLE AGE • MIDDLE/UPPER CLASS http://www.pinterest.com/pin/234257618087475827/
  • 8. INSTAGRAM & YOU TUBE • URBAN • YOUNG • “YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN ANY CABLE NETWORK” http://goo.gl/hrgLiA
  • 9. GENERAL TIPS
  • 10. USE PICTURES/VIDEO WHEN POSSIBLE Photo posts receive interaction 39% higher rates than average Remember – images must speak for themselves. Stats from: http://goo.gl/SXGoZ
  • 11. POST RELEVANT CONTENT • NOT JUST PROMOTION – BUT WHAT YOUR CLIENTS CARE ABOUT • FIND YOUR VOICE
  • 12. CONTENT CURATION • FIND AND FOLLOW INFLUENCERS • GROWING QUANTITY LED TO SINKING QUALITY • TRUST IS INVALUABLE • WE LIVE IN A SOCIAL WORLD • CONTENT IS POWERFUL http://onforb.es/16wSYYx
  • 13. MARKETING OURSELVES • EXPERT IN A NICHE • “TRUSTED SOURCE” • EVERY PLATFORM NEEDS ITS OWN STRATEGY • TARGET DIFFERENT MARKETS
  • 14. GENERAL TIPS PROMOTE YOUR SOCIAL MEDIA ONLY JOIN WHAT YOU CAN MANAGE WATCH YOUR STATISTICS
  • 15. FACEBOOK
  • 16. WHEN TO POST • 1-2 TIMES A DAY & ONLY 7X A WEEK • 18% HIGHER ON THURSDAYS AND FRIDAYS. Data from: http://goo.gl/8NeHoH
  • 17. http://goo.gl/SXGoZ
  • 18. WHAT TO POST • KEEP IT SHORT • REMOVE URLS • QUESTIONS/QUIZZES • PERSONALIZE YOUR POST – EMOTIONS HAVE A MUCH HIGHER RESPONSE RATE 
  • 19. GETTING CONTENT TO DISPLAY • MORE INTERACTION WITH YOUR POSTS – THE MORE PEOPLE WILL SEE IT. • “ONLY 16% OF YOUR FANS WILL SEE ONE POST (IF EVEN THAT), AS NEWS FEEDS EASILY BECOME OVER POPULATED. THE MORE YOU POST, THE BETTER YOUR CHANCES ARE OF BEING SEEN.” • TAG • HAVE FUN http://goo.gl/CQ6qha
  • 20. TWITTER
  • 21. BRAND YOURSELF 1 2 3
  • 22. IT’S A CONVERSATION • LISTEN • INTERACT • REPLY • RETWEET & MENTION • USE YOUR @# AND DIRECT REPLIES
  • 23. WHEN TO POST • OFTEN • TWITTER USERS ARE OFTEN MOBILE • 181% MORE LIKELY TO BE ON TWITTER DURING THEIR COMMUTE • 119% MORE LIKELY TO USE TWITTER DURING SCHOOL/WORK HOURS. Charts from: http://goo.gl/8NeHoH
  • 24. KEEP IT SHORT – UNDER 100 CHARACTERS FOR MORE ENGAGEMENT
  • 25. PINTEREST
  • 26. COMPLETE YOUR PROFILE
  • 27. PINNING FOLLOW INFLUENCERS REPIN (CONTENT CURATION) PIN ORIGINAL CONTENT (LINK TO YOUR WEBSITE)
  • 28. WHEN TO PIN? WEEKENDS – SATURDAY AM NIGHTS
  • 29. MORE ENGAGEMENTS SHARED BOARDS CONTEST
  • 30. DEVELOP & DISCUSS TOOLS TO EFFECTIVELY MANAGE THESE TOOLS ON AN ONGOING BASIS
  • 31. CREATING A SOCIAL MEDIA PLAN
  • 32. Download this template: http://goo.gl/vUp5Km
  • 33. HOW TO TURN ONLINE CONNECTIONS TO REAL CUSTOMERS
  • 34. CREATE A RELATIONSHIP & IN- PERSON AND ONLINE
  • 35. EXCLUSIVE CONTENT TO FOLLOWERS • CONTESTS • SCOOPS • COUPONS • PICTURES OF EVENTS
  • 36. CONTACT DIANA SILVEIRA SLIDESHARE.NET/DEE987 DEE987@GMAIL.COM 877-816-9638 NOVARELIBRARY.COM

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