ONLINE MARKETING FOR SMALL
BUSINESSES
PRESENTER:
DIANA SILVEIRA
AGENDA
• Evaluate which social media sites are most effective for your business
• How to use these sites effectively
• Dev...
EVALUATE WHICH SOCIAL MEDIA SITES ARE MOST
EFFECTIVE FOR YOUR BUSINESS?
WHO USES WHAT?
FACEBOOK
• MOST COMMON
• I BILLION USERS
• BOTH MEN AND WOMEN
• 45% OF INTERNET USERS AGED 65+ USE
FACEBOOK
• 189 MILLION ...
TWITTER
• 18% ADULTS NOW USE TWITTER
• “THE FASTEST GROWING DEMOGRAPHIC ON
TWITTER IS THE 55–64 YEAR AGE BRACKET.”
chart: ...
PINTEREST
• STAND-ALONE
• WOMEN
• MIDDLE AGE
• MIDDLE/UPPER CLASS
http://www.pinterest.com/pin/234257618087475827/
INSTAGRAM & YOU TUBE
• URBAN
• YOUNG
• “YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN
ANY CABLE NETWORK”
http://goo.gl/...
GENERAL TIPS
USE PICTURES/VIDEO WHEN POSSIBLE
Photo posts receive interaction 39% higher rates than average
Remember – images must spea...
POST RELEVANT CONTENT
• NOT JUST PROMOTION – BUT WHAT YOUR CLIENTS CARE ABOUT
• FIND YOUR VOICE
CONTENT CURATION
• FIND AND FOLLOW INFLUENCERS
• GROWING QUANTITY LED TO SINKING QUALITY
• TRUST IS INVALUABLE
• WE LIVE I...
MARKETING
OURSELVES
• EXPERT IN A NICHE
• “TRUSTED SOURCE”
• EVERY PLATFORM NEEDS ITS OWN
STRATEGY
• TARGET DIFFERENT MARK...
GENERAL TIPS
PROMOTE YOUR SOCIAL MEDIA
ONLY JOIN WHAT YOU CAN MANAGE
WATCH YOUR STATISTICS
FACEBOOK
WHEN TO POST
• 1-2 TIMES A DAY & ONLY 7X A WEEK
• 18% HIGHER ON THURSDAYS AND FRIDAYS.
Data from: http://goo.gl/8NeHoH
http://goo.gl/SXGoZ
WHAT TO POST
• KEEP IT SHORT
• REMOVE URLS
• QUESTIONS/QUIZZES
• PERSONALIZE YOUR POST – EMOTIONS
HAVE A MUCH HIGHER RESPO...
GETTING CONTENT TO DISPLAY
• MORE INTERACTION WITH YOUR POSTS – THE MORE PEOPLE
WILL SEE IT.
• “ONLY 16% OF YOUR FANS WILL...
TWITTER
BRAND YOURSELF
1
2
3
IT’S A CONVERSATION
• LISTEN
• INTERACT
• REPLY
• RETWEET & MENTION
• USE YOUR @# AND DIRECT REPLIES
WHEN TO POST
• OFTEN
• TWITTER USERS ARE OFTEN MOBILE
• 181% MORE LIKELY TO BE ON
TWITTER DURING THEIR COMMUTE
• 119% MORE...
KEEP IT SHORT – UNDER
100 CHARACTERS FOR
MORE ENGAGEMENT
PINTEREST
COMPLETE YOUR PROFILE
PINNING
FOLLOW INFLUENCERS
REPIN (CONTENT CURATION)
PIN ORIGINAL CONTENT (LINK TO
YOUR WEBSITE)
WHEN TO PIN?
WEEKENDS – SATURDAY AM
NIGHTS
MORE ENGAGEMENTS
SHARED BOARDS
CONTEST
DEVELOP & DISCUSS TOOLS TO EFFECTIVELY
MANAGE THESE TOOLS ON AN ONGOING
BASIS
CREATING A SOCIAL MEDIA PLAN
Download this template: http://goo.gl/vUp5Km
HOW TO TURN ONLINE CONNECTIONS TO REAL
CUSTOMERS
CREATE A
RELATIONSHIP & IN-
PERSON AND ONLINE
EXCLUSIVE CONTENT
TO FOLLOWERS
• CONTESTS
• SCOOPS
• COUPONS
• PICTURES OF EVENTS
CONTACT
DIANA SILVEIRA
SLIDESHARE.NET/DEE987
DEE987@GMAIL.COM
877-816-9638
NOVARELIBRARY.COM
Be! Workshop: Online Marketing for Small Business
Be! Workshop: Online Marketing for Small Business
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Be! Workshop: Online Marketing for Small Business

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Facebook, Twitter, Pinterest and more! So many social media sites - so little time! Hear how to effectively promote your business online through social media. During this evening, we will:
• evaluate which social media sites are most effective for your business
• How to use these sites effectively
• Develop & Discuss tools to effectively manage these tools on an ongoing basis
• How to turn online connections to real customers

Presented at a BE! Women Workshop in Clearwater, Florida
http://debralombardozzi.com/bewomen

Published in: Social Media, Technology, Business
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Be! Workshop: Online Marketing for Small Business

  1. 1. ONLINE MARKETING FOR SMALL BUSINESSES PRESENTER: DIANA SILVEIRA
  2. 2. AGENDA • Evaluate which social media sites are most effective for your business • How to use these sites effectively • Develop & discuss tools to effectively manage these tools on an ongoing basis • How to turn online connections to real customers
  3. 3. EVALUATE WHICH SOCIAL MEDIA SITES ARE MOST EFFECTIVE FOR YOUR BUSINESS?
  4. 4. WHO USES WHAT?
  5. 5. FACEBOOK • MOST COMMON • I BILLION USERS • BOTH MEN AND WOMEN • 45% OF INTERNET USERS AGED 65+ USE FACEBOOK • 189 MILLION USERS ARE MOBILE ONLY http://goo.gl/Aw6xbQ; http://goo.gl/hrgLiA chart: http://goo.gl/w8sNll
  6. 6. TWITTER • 18% ADULTS NOW USE TWITTER • “THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.” chart: http://goo.gl/w8sNll
  7. 7. PINTEREST • STAND-ALONE • WOMEN • MIDDLE AGE • MIDDLE/UPPER CLASS http://www.pinterest.com/pin/234257618087475827/
  8. 8. INSTAGRAM & YOU TUBE • URBAN • YOUNG • “YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN ANY CABLE NETWORK” http://goo.gl/hrgLiA
  9. 9. GENERAL TIPS
  10. 10. USE PICTURES/VIDEO WHEN POSSIBLE Photo posts receive interaction 39% higher rates than average Remember – images must speak for themselves. Stats from: http://goo.gl/SXGoZ
  11. 11. POST RELEVANT CONTENT • NOT JUST PROMOTION – BUT WHAT YOUR CLIENTS CARE ABOUT • FIND YOUR VOICE
  12. 12. CONTENT CURATION • FIND AND FOLLOW INFLUENCERS • GROWING QUANTITY LED TO SINKING QUALITY • TRUST IS INVALUABLE • WE LIVE IN A SOCIAL WORLD • CONTENT IS POWERFUL http://onforb.es/16wSYYx
  13. 13. MARKETING OURSELVES • EXPERT IN A NICHE • “TRUSTED SOURCE” • EVERY PLATFORM NEEDS ITS OWN STRATEGY • TARGET DIFFERENT MARKETS
  14. 14. GENERAL TIPS PROMOTE YOUR SOCIAL MEDIA ONLY JOIN WHAT YOU CAN MANAGE WATCH YOUR STATISTICS
  15. 15. FACEBOOK
  16. 16. WHEN TO POST • 1-2 TIMES A DAY & ONLY 7X A WEEK • 18% HIGHER ON THURSDAYS AND FRIDAYS. Data from: http://goo.gl/8NeHoH
  17. 17. http://goo.gl/SXGoZ
  18. 18. WHAT TO POST • KEEP IT SHORT • REMOVE URLS • QUESTIONS/QUIZZES • PERSONALIZE YOUR POST – EMOTIONS HAVE A MUCH HIGHER RESPONSE RATE 
  19. 19. GETTING CONTENT TO DISPLAY • MORE INTERACTION WITH YOUR POSTS – THE MORE PEOPLE WILL SEE IT. • “ONLY 16% OF YOUR FANS WILL SEE ONE POST (IF EVEN THAT), AS NEWS FEEDS EASILY BECOME OVER POPULATED. THE MORE YOU POST, THE BETTER YOUR CHANCES ARE OF BEING SEEN.” • TAG • HAVE FUN http://goo.gl/CQ6qha
  20. 20. TWITTER
  21. 21. BRAND YOURSELF 1 2 3
  22. 22. IT’S A CONVERSATION • LISTEN • INTERACT • REPLY • RETWEET & MENTION • USE YOUR @# AND DIRECT REPLIES
  23. 23. WHEN TO POST • OFTEN • TWITTER USERS ARE OFTEN MOBILE • 181% MORE LIKELY TO BE ON TWITTER DURING THEIR COMMUTE • 119% MORE LIKELY TO USE TWITTER DURING SCHOOL/WORK HOURS. Charts from: http://goo.gl/8NeHoH
  24. 24. KEEP IT SHORT – UNDER 100 CHARACTERS FOR MORE ENGAGEMENT
  25. 25. PINTEREST
  26. 26. COMPLETE YOUR PROFILE
  27. 27. PINNING FOLLOW INFLUENCERS REPIN (CONTENT CURATION) PIN ORIGINAL CONTENT (LINK TO YOUR WEBSITE)
  28. 28. WHEN TO PIN? WEEKENDS – SATURDAY AM NIGHTS
  29. 29. MORE ENGAGEMENTS SHARED BOARDS CONTEST
  30. 30. DEVELOP & DISCUSS TOOLS TO EFFECTIVELY MANAGE THESE TOOLS ON AN ONGOING BASIS
  31. 31. CREATING A SOCIAL MEDIA PLAN
  32. 32. Download this template: http://goo.gl/vUp5Km
  33. 33. HOW TO TURN ONLINE CONNECTIONS TO REAL CUSTOMERS
  34. 34. CREATE A RELATIONSHIP & IN- PERSON AND ONLINE
  35. 35. EXCLUSIVE CONTENT TO FOLLOWERS • CONTESTS • SCOOPS • COUPONS • PICTURES OF EVENTS
  36. 36. CONTACT DIANA SILVEIRA SLIDESHARE.NET/DEE987 DEE987@GMAIL.COM 877-816-9638 NOVARELIBRARY.COM
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