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Pepsi-its industry in india

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contains 4p's,STP,swot analysis & problems n recommendations

contains 4p's,STP,swot analysis & problems n recommendations

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  • 1. STUDY OF PEPSI ‘sBEVERAGE INDUSTRY IN INDIA
    SUBMITTED TO:-
    Prof A.N.BHATTACHARYA
    1.ANKUR PANDEY
    2.V. SATYA DEEPAK
    3.DEEPALI SRIVASTAVA
    4.AGAM GUPTA
    5.MOHIT KAPOOR
  • 2. CONTENTS
    Introduction
    Current position
    Pepsi & its segments
    STP
    Marketing mix & 4p’s
    SWOT analysis
    Problems
    Alternate solutions
  • 3. INTRODUCTION
    Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898.
    In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1926, Pepsi received its first logo redesign since the original design of 1905.
  • 4. Current Position
    PepsiCo is the second largest food and beverage company in the world. It manufactures markets and sells a variety of salty, sweet and grain-based snacks, carbonated and non-carbonated beverages PepsiCo seeks to achieve growth and long-term value in its operational activities by creating competitive advantages through new product innovation
    In 2006, PepsiCo acquired Izze Beverage Company Naked Juice and Stacys Pita Chip Company in the US, Star Foods in Poland, and Bluebird Foods in New Zealand. It has expanded its presence in the non carbonated drinks as well as snacks
    The company’s volume grew by 5.5% in 2006 compared with 2005 In 2007, the company plans to expand its market share through further acquisition and joint ventures.
    In 2009, company has its revenue upto 43.2 Billion US$ and its net income was 8.04 Billion US$.
  • 5. PEPSI & ITS INDUSTRIES
    FOOD SEGMENT
    Aliva
    Kurkure
    Frito lays
    cheetos
    BEVERAGE SEGMENT
    Pepsi
    Mirinda
    7up
    Pepsi maxx
    Aquafina
    Slice
    Nimbooz
    tropicana
  • 6. BEVERAGE PRODUCTS OF PEPSI CO.
    1.PEPSI 3.MIRINDA 5.7UP
    2.SLICE 4.AQUAFINA MINERAL WATER
  • 7. SEGMENTATION,TARGETING &POSITIONING
  • 8. SEGMENTATION,TAGRETING & POSITIONING (contd…)
    Basing upon the demographic & geographic needs
    AGE
    GENDER
    TASTE & PREFERENCES
    BEHAVIOURIAL
    Targeting the market of the urban & rural India
    Positioning & trying to create an image or identity in the minds of their target market for its product or brand or organization.
  • 9. THE MARKETING MIX-4 P’S WITH SPECIALREFERENCE TO PEPSI:
  • 10. 4P’s IN DETAIL
    Product
    All the soft drinks & the food products in the industry
    Price
    The price of the products with respect to the Indian scenario
    Place
    The urban & rural markets where the products have to be marketed
    Promotion
    The effective use of ads for boosting up the sales
  • 11.
  • 12. SWOT Analysis of PepsiCo.
    Strengths
    • Company Image
    • 13. Quality Conscious
    • 14. Good Relation with Franchise
    • 15. Market Share
    • 16. Large No. of diversity businesses
    • 17. Sponsorships
  • Weaknesses
    • Decline in taste
    • 18. liticalFranchises
    • 19. Short term Approach
    • 20. Weak Distribution
    • 21. Low Consumer Knowledge
    • 22. Financial Downfall
  • Net Revenue (Comparative)
    in Million US$
    Years
  • 23. Opportunities
    • Increase Population
    • 24. Changing Social Trend
    • 25. Diversification
    • 26. Distribution of Snack Foods
  • Threats
    • Imitators
    • 27. Government Regulation
    • 28. Non-Carbonated and other Competitor’s Substitutes
  • PROBLEMS
    Lack of efficiency in distribution network in some product lines. For e.g. My can and Aliva.
    Lack of emphasis on the brand value in advertisements. For e.g. Aliva and Kurkure.
    Lack of efficiency in product market survey before the launch of products. For e.g. Pepsi blue and Kurkuredesi beats.
    The target market is youth and the taste is not in relation with the taste of target market(Pepsi is too sweet)
  • 29. RECOMMENDATIONS
    • Promotion of their products through Effecting Marketing and Advertising strategies.
    • 30. Improving production efficiencies through optimal outsourcing of production and integration.
    • 31. Produce a range of Healthy, i.e. Sugar free or diet Alternatives of different products.
    • 32. The products should bear the brand name in the advertisements
    • 33. A better & an efficient survey network is to be established in order to penetrate the market
  • THANK YOU
    THANK YOU