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National dairy development board

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the evolution of NDDB

the evolution of NDDB

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National dairy development board National dairy development board Presentation Transcript

  • NATIONAL DAIRY DEVELOPMENT BOARD
    SUBMITTED TO : DR. SHAILENDRA NIGAM
    SUBMITTED BY: TUHINA KAKKAR
    GAURAV SARIN
    ROHINISH CHATRATH
    V.S.DEEPAK
    VARUN TANDON
    AGAM GUPTA
  • CONTENTS:
    • Introduction
    • Early History
    • KDCMPUL
    • Anand Model
    • Formation of NDDB
    • Operation Flood
    • Building On Success
    • Problems
    • Best Solutions
  • INTRODUCTION:
    In 1999, United Nation’s Food And Agriculture Organisation (FAO) declared India as the largest producer of milk
    Milk production crossed 74 million tonnes
    Gradual rise from a milk deficient country due to collective effort of government and semi government bodies
  • EARLY HISTORY:
    • In 1940, private dairies emerged in major townships
    • Milk was received through middleman who brought milk from producers and supplied to dairies
    • 1945- Polson, a private dairy in Anand, entered into a contract with government under Bombay Milk Scheme (BMS)
    • Led to the shaping of dairy cooperative movement due to exploitation of consumers and producers by middleman
  • KAIRA DISTRICT COOPERATIVE MILK PRODUCERS UNION LTD (KDCMPUL)
    • 1946- KDCMPUL formed under the chairmanship of Tribhuvandas Patel
    • Started with 2 village Dairy cooperatives supplying less than 250 liters of milk per day
    • Proved really profitable and profits distributed among the producers
    • Resulted in establishment of many new village dairy cooperatives in Kheda village
  • KDCMPUL cont.
    • Expanded processing and realized new opportunities:
    - Veterinary care
    - Education on better cattle feeding
    - Supply of balanced cattle feed
    - Facilities for artificial insemination of cattle
    • 1952- Got monopoly for right for sale to BMS
    • Due to surplus in winter season, started producing milk products like milk powder and butter etc
    • 1955- Changed name to Anand Milk Union Ltd (AMUL)
  • ANAND MODEL
  • ANAND MODEL:
    • Structured around three ‘tiers’ – the primary village dairy cooperatives, the district milk producers union, and state cooperative dairy federation
    • MEMBERSHIP:
    -Membership open to any person who owned cattle
    - Village cooperative governed by a nine member body elected at annual general meeting
    - Committee responsible for framing plans and polices
    - Profits and Losses divided among the members according to the proportion of investment
    • FUNCTIONING:
    - Milk collected twice a day in morning and evening
    - Producers received a uniform price according to the quantity and quality of milk
    - Staff members selected by the committee looked after the collection and testing
    • GOVERNENCE:
    - 17 member board headed by managing director
    - Responsible for operations such as collection and transport of milk from village cooperatives
    - Insuring regular and timely payments to producers
    - Long term and strategic planning, communicating with members, overall control of village cooperatives
    - Team of professional to look after services such as breeding, veterinary health care etc
  • FORMATION OF NATIONAL DAIRY DEVELOPMENT BOARD (NDDB)
    • 1950’s – Government began efforts to modernize dairy movement
    • Lead to formation of various polices and projects like Intensive cattle Development project (ICDP)
    • State governments also implemented various schemes
    • But due to presence of middle man and other factors many plans failed
  • 1964 – Lal Bahadur Shastri, the then Prime Minister of India , impressed by the socioeconomic changes brought by Anand model set in motion the effort to establish a national dairy organization
    Lead to establishment of NDDB in 1965
    Headquarters at Anand, was headed by Kurien, the then general manager of KDCMPUL
    Initially resisted as a society under Societies Act 1860
    Used Situation in Europe to conceptualize OPERATION FLOOD
  • OPERATION FLOOD
    OBJECTIVES:
    - To create a ‘flood of milk’ across the country
    - To facilitate long term investment in dairying and cattle development
    - To reduce the cost of milk for consumer and to increase the share of milk price obtained by producer
    - To ensure availability of efficient personnel to manage and control every facet of the program
    The whole operation was divided into three phases
    • PHASE 1 (1970-1978):
    - With assistance of the World Food Program, obtained food aid from European Economic Community (EEC)
    - Funds generated used to build 27 rural milk sheds across 10 cities
    - Milk production increased by 60 percent from 20mts to 32 mts
    - Sale in urban centers increased by 140 percent
    - Launched Mother Dairy Project in Delhi in 1974
    • PHASE 2 (1981-1985):
    - Aimed at building National Milk Grid
    - Increased milk sheds from 18 to 136
    - Phase implemented by World Bank credit of 150 million US Dollars and ECC food aid
    - Self Sustaining system of 43000 village cooperatives established
  • PHASE 3 (1987 -1996) :
    - Aimed at consolidating gains of previous 2 stage
    - Adding 30,000 new dairy cooperatives
    - Promotion of Women's Dairy Cooperative Societies
    - Focus of R&D activities in Animal Husbandry
    ACHIEVEMENTS:
    - Increase milk production to over 60mts from 20mts in 1970
    - Involved more than 10.1 million members and supplied 13,679 Mtsof mils every day through 81000 societies
    - Established 13377 artificial insemination centers and 787 mobile veterinary clinics
    - Annual revenue of dairy cooperatives exceeded 80 billion rupees
  • BUILDING ON SUCCESS:
    • Primary focus on building on success of Operation Flood
    • 2000- NDDB announced a 10year plan – Perspective 2010 –aimed at strengthening the cooperative dairy movement
    • Four thrust areas to focus on- framework, quality, plant management and productivity
    • Edible oil, Fruits and vegetables also include under NDDB
    • 2000- NDDB established Mother Dairy Fruit and Vegetable Ltd (MDEL)
  • Contd…
    NDDB was reported to have earned an incremental return of over Rs 400 billion on Rs 20 billion investment.
    India’s milk production increased to 60mts from 20mts in 1970
  • PROBLEMS
    Milk paucity in Urban India
    Dubious role of middlemen
    No incentives for rural producers
    Focus on quantity and not on quality
  • SHARE IN WORLD PRODUCTION
  • SHARE IN WORLD IN EXPORT OF MILK
  • BEST SOLUTIONS:
    Synergizing all the dairies across the country on states bases
    Formation of grids across length and breath of the country for proper utilization and circulation of milk
    Establishing proper storage facilities and setting of more processing plants.
    Focus on using more of technology for having genetically enhanced varieties of cattle's
    Focus on providing farmers with knowledge about animal husbandry
  • THANK YOU