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HUL PRESENTATION

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a project describing the details of the sales promotions being done by the HUL.project shakti & famous tag lines & brand portfolios

a project describing the details of the sales promotions being done by the HUL.project shakti & famous tag lines & brand portfolios


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  • 1. Submitted by:-
  • INTRODUCTION….
    • India’s largest fast moving consumer goods company
    • 7. In India since 1895
    • 8. Formally incorporated in 1956
    • 9. A subsidiary of Unilever (51.5%)
    • 10. A $ 2.2 billion company
    • 11. 16% operating margin
    • 12. Market Capitalization: $14 billion
    • 13. Market Leader across categories
    • 14. Fabric wash, Personal wash, Dish wash, hair wash, skin applications, Talcum powders, packet tea, Jams
    • 15. Number two: Toothpaste, instant coffee, ketchup
  • JOURNEY AT A GLANCE….
    • 1888 Sunlight soap introduced in India
    • 16. 1895 Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai, Chennai, Kolkata and Karachi
    • 17. 1902 Pears soap introduced in India
    • 18. 1905 Lux soap and Lux flakes introduced
    • 19. 1913 Vim scouring powder introduced
    • 20. 1930 Unilever is formed on January 1st through merger of Lever Brothers and Margarine Unie
    • 21. 1941 Agencies in Mumbai, Chennai, Kolkata and Karachi taken over; Company acquires own sales force
  • JOURNEY CONTD…….
    • 2001 With the goals of improving hygiene, fighting disease and generating rural incomes for small communities, Project Shakti is launched as a pilot in Andhra Pradesh
    • 22. 2002 Yashodadham, a village reconstructed in Kutch district of Gujarat is dedicated to
    • 23. 1,100 residents, a year after their homes were wrecked by a devastating ear thquak
    • 24. 2005 Management Committee formed, organisation structure simplified
    • 25. 2007 Name formally changed to Hindustan Unilever Limited
  • BRAND PORTFOLIO….
  • 26.
  • 27.
  • 28. HOME CARE BRANDS
  • 29. PERSONAL CARE BRANDS
  • 30. WATER
    • “As Safe As Boiled Water”
    • 31. Doesn’t need gas, electricity, or continuous water supply
    • 32. Water clear, odorless and tasty
    • 33. No residual chlorine
    • 34. Free home demonstrations
  • COMPETITORS
    Lux,Rexona,Breeze,Lifebuoy,Pears,Dove,Hamam,Liril.
    Pepsodent,Close Up
    Sunsilk,ClinicPlus,Dove
    Surf Excel, Wheel, Rin
    Kwality walls
    Knorr
    Annapurna salt
    Brook bond tea
    Rin, Surf exel
    Santoor, Chandrika,Cinthol, Mysore Sandal,Godrej no. 1, Nirma,Dettol, Santoor, Savlon,Camay ,Margo ,Cinthol
    Colgate,Meswak,DaburRed,Anchor
    Pantene,Head & Shoulders,L’Oreal, Garnier
    Tide,Nirma,Ariel
    AMUL
    Maggi
    Tata salt
    Tata tea
    Tide
  • 35. CHALLENGES BEFORE HUL
    • Inflation reducing Profit
    • 36. Raw materials.
    • 37. Reduction in consumer income.
    • 38. Competition in core categories.
    • 39. Price positioning.
    • 40. Advertising costs.
    • 41. Competitors focusing single category.
    • 42. Emerging.
    • 43. Consumer behavior.
    • 44. Changing habits
    • 45. Confused with competitors products.
    • 46. Traditional.
    • 47. Rapid innovation in designing new products.
  • CHALLENGES BEFORE HUL contd..
    Create a new & different mindset.
    Turn a problem into a solution.
    Help to improve the nation’s nutrition.
  • 48. MARKET SHARE ACROSS VARIOUS SEGMENTS
  • 49.
  • 50.
  • 51.
  • 52. DISTRIBUTION CARRIED OUT IN PROGRAMS
  • 53. THE YEAR OF INNOVATION-2006
  • 54. SALES PROMOTION….
    • AXE: Sales promotion by iphone
    • 55. LIFEBUOY: a)Swasthya chetna
    • 56. b)Silver coins
    • 57. LUX: a)Gold coins
    • 58. b)Top models,50 years completion,Shahrukh
    • 59. c)3+1 packs
    • 60. d) Zee cine awards
    • 61. HUL'S PUREIT:1 crore purity challenge
    • 62. RIN: 1 crore challenge
    • 63. BRU: Co promotional alliance with movie aisha
    • 64. LAKME: Lakme Fashion Week
    • 65. VASELINE: Tied to lifetime miseries of maneater
    • 66. PEPSODENT: Toothbrush and toothpaste combo packs
    • 67. BROOKEBOND:Sehatmand parivar sehatmand bharat campaign
  • SALES PROMOTION CONTD…..
    • Hire top celebs as brand ambassador
    • 68. Use of big hoardings
    • 69. BRU’s discover something new promotion is being conducted between 11th december 2010 & 11th march 2011.
    • 70. Done in all the leading newspapers,magazines,internet,hoardings,rodio announcements,etc.
    • 71. In 2008 HUL came up with offers like buy 3 get 1 free.
    • 72. Providing tooth brush with the combo pack of ‘PEPSODENT’.
    • 73. Conducting road shows to spread awareness during the lifebuoy campaign.
    • 74. Campaigning against H1N1 disease to promote ‘HEALTHY BHARAT ABHIYAAN’.
    • 75. Ageless miracle challenge to promote the ponds.
    • 76. Beauty ticket contest inviting women to buy lux.
  • FAMOUS TAG LINES
    • RIN: dugni safedi, dugni chamak.
    • 77. AXE: the axe effect.
    • 78. SURF EXCEL: daag acche hai.
    • 79. BRU : bru se hoti hai khushiyaan shuru.
    • 80. LIFEBUOY : lifebuoy hai jahaan tandurust hai wahaan.
    • 81. LUX INTERNATION :not just soap, its skin care.
    • 82. TAJ MAHAL : wah! Taj
    • 83. SUNSILK : “All you need is Sunsilk”
  • HUL Corporate social Responsibility….
    • Provided income-generating opportunities to45,000 Shakti entrepreneurs in rural areas across 15 states in 100,000 villages through Project Shakti
    • 84. ~ Lifebuoy Swasthya Chetna has touched 120 million people in more than 50000 villages across India since 2002
    • 85. ~ Fair and lovely foundation has awarded more than 790 scholarships to women with limited financial resources for higher studies
    • 86. ~HUL & vanrai have undertaken a forestation in the area bringing close to 40 hectares of land under mango plantation
    • 87. ~ Reduced CO2 emissions from energy manufacturing operations by 28% (measured per tonne of production over 2004 baseline)
    • 88. ~ More than 75% of the units are zero discharge sites.
    • 89. ~Launching of the shakti-man program(a parallel program targeting the men folk in the villages).
    • 90. ~others..
  • PROJECT SHAKTI