Begin with the end in mind
Begin with the end in mind
Describe the session’s desired outcomes
Begin with the end in mind
Create a compelling title for
       your session
Choose a session title that indicates
       who should attend
Choose a session title that speaks
       to your audience
Preparation   1
Prepare your thoughts
Anticipate their expectations
Research = Credibility
The Workshop   2
Make a strong start




                      14
Set the ‘rules’ up front
Establish what is out of scope
Stick to your plan
Capture their interest
Capture their attention
Get them excited
The 1st 5 seconds is critical
You don’t get a 2nd chance to
   make a 1st impression
"The answers in the room"
"The answers in the room"
Show them your vision of the session
Give them the “Big Picture”
The Power of 3
Keep the discussion moving
Focus their attention
The journey is non-linear
Keep them together
Delivery Dos and Don’ts   3   32
It’s not about you
Encourage participation
Gain a new perspective
Respect your start and finish times
Content Dos and Don’ts   4   37
Anticipate the unexpected
Overcome speed obstacles
Stop: Pause, take a break, recap and
           then move on
Involve your Audience
Engage your Audience
Speaking with your hands
Deliver something for
      everyone
Workshop Conclusion   5   45
Change their perspective

                           46
Get them to ‘lift their gaze’
Get them to buy your ideas
Seek participant feedback
End with the beginning
       in mind
52
Workshop Flight Path Checklist




 53
Workshop Checklist


 •   Start with the end in mind
 •   Do your preparation. Plan your time
 •   Start strong. “You don’...
Workshop Checklist



 Remember:
 1. You are the workshop facilitator, not the presenter
 2. Treat everyone as individuals...
David R Ednie
                        President & CEO
               SalesChannel Europe SARL
                    Ph: +33 ...
Photos: original or flickr creative commons license:
www.flickr.com/photos/jgarber/2312938637
www.flickr.com/photos/mtsofa...
Unlocking Audience Participation Rev2.0
Unlocking Audience Participation Rev2.0
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Unlocking Audience Participation Rev2.0

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Engage your audience then take them on an emotional journey if you want want to influence, persuade and move them to action. Your goal is to create an event that is both remarkable and memorable.

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Unlocking Audience Participation Rev2.0

  1. 1. Begin with the end in mind
  2. 2. Begin with the end in mind
  3. 3. Describe the session’s desired outcomes
  4. 4. Begin with the end in mind
  5. 5. Create a compelling title for your session
  6. 6. Choose a session title that indicates who should attend
  7. 7. Choose a session title that speaks to your audience
  8. 8. Preparation 1
  9. 9. Prepare your thoughts
  10. 10. Anticipate their expectations
  11. 11. Research = Credibility
  12. 12. The Workshop 2
  13. 13. Make a strong start 14
  14. 14. Set the ‘rules’ up front
  15. 15. Establish what is out of scope
  16. 16. Stick to your plan
  17. 17. Capture their interest
  18. 18. Capture their attention
  19. 19. Get them excited
  20. 20. The 1st 5 seconds is critical
  21. 21. You don’t get a 2nd chance to make a 1st impression
  22. 22. "The answers in the room"
  23. 23. "The answers in the room"
  24. 24. Show them your vision of the session
  25. 25. Give them the “Big Picture”
  26. 26. The Power of 3
  27. 27. Keep the discussion moving
  28. 28. Focus their attention
  29. 29. The journey is non-linear
  30. 30. Keep them together
  31. 31. Delivery Dos and Don’ts 3 32
  32. 32. It’s not about you
  33. 33. Encourage participation
  34. 34. Gain a new perspective
  35. 35. Respect your start and finish times
  36. 36. Content Dos and Don’ts 4 37
  37. 37. Anticipate the unexpected
  38. 38. Overcome speed obstacles
  39. 39. Stop: Pause, take a break, recap and then move on
  40. 40. Involve your Audience
  41. 41. Engage your Audience
  42. 42. Speaking with your hands
  43. 43. Deliver something for everyone
  44. 44. Workshop Conclusion 5 45
  45. 45. Change their perspective 46
  46. 46. Get them to ‘lift their gaze’
  47. 47. Get them to buy your ideas
  48. 48. Seek participant feedback
  49. 49. End with the beginning in mind
  50. 50. 52
  51. 51. Workshop Flight Path Checklist 53
  52. 52. Workshop Checklist • Start with the end in mind • Do your preparation. Plan your time • Start strong. “You don’t get a 2nd change to make a 1st impression.” • Involve them immediately by asking questions: open -> closed • Create clarity by telling them the session’s objectives and timing • Involve, involve, involve everyone all of the time • Use stories, anecdotes and humor to maintain momentum • Pace yourself and make sure that you end on time • Don’t judge: all comments and opinions are equally valid • Finish strong: summarize key ideas and actions, agree next steps SalesChannel Europe ©2009 All rights reserved
  53. 53. Workshop Checklist Remember: 1. You are the workshop facilitator, not the presenter 2. Treat everyone as individuals, not by title or company 3. The answer is in the room. You have to bring it out! 4. Enjoy yourself. If you have fun they will too! SalesChannel Europe ©2009 All rights reserved
  54. 54. David R Ednie President & CEO SalesChannel Europe SARL Ph: +33 676 600 925 Email: david@saleschannel-europe.com Website: www.saleschannel-europe.com Blog: http://saleschannel.blogspot.com 56
  55. 55. Photos: original or flickr creative commons license: www.flickr.com/photos/jgarber/2312938637 www.flickr.com/photos/mtsofan/3618271222 www.flickr.com/photos/worldeconomicforum/3911378387 www.flickr.com/photos/amanky/2268620848 www.flickr.com/photos/phildowsing/279350996 www.flickr.com/photos/good_day/333763630 www.flickr.com/photos/11600215@N02/3518138174 www.flickr.com/photos/imagine24/2127449591 www.flickr.com/photos/markdodds/3550384105 www.flickr.com/photos/nateone/3517116765/in/set-996059 www.flickr.com/photos/thetruthabout/3534649965 www.flickr.com/photos/mn_francis/564833185 www.flickr.com/photos/kalebdf/3877292422 www.flickr.com/photos/pierrelaphoto/3347542159 www.flickr.com/photos/veni/3263454231 www.flickr.com/photos/enil/532228891 www.flickr.com/photos/twiga_269/2444121552/in/set-72157605264525691 www.flickr.com/photos/twiga_269/3223774854/in/set-72157605264525691 www.flickr.com/photos/imagine24/1819197101 www.flickr.com/photos/enil/2671621096 www.flickr.com/photos/dotpolka/3710843358/in/set-72157620725620507 www.flickr.com/photos/wehardy/119632223 www.flickr.com/photos/rob-sinclair/3251327382 www.flickr.com/photos/enil/462708530 www.flickr.com/photos/markdodds/3551336676 www.flickr.com/photos/yewenyi/3558715962 www.flickr.com/photos/robpurdie/254171012 www.flickr.com/photos/jeffwerner/267629778 www.flickr.com/photos/worldeconomicforum/3911723902 www.flickr.com/photos/29237999@N04/2879368784 www.flickr.com/photos/duncantoms/473749676 www.flickr.com/photos/edyson/3926233901 www.flickr.com/photos/nateone/3768979925/in/photostream www.flickr.com/photos/netphotography/2578727107/in/set-72157605611974363
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