Tipping the Funnel

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Turn your best customers into an unpaid sales force

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Tipping the Funnel

  1. How do you get your message through the clutter?
  2. Tipping the funnelJosh Bernoff & Charlene Li Josh Bernoff & Ted Schadler
  3. Influence is spreadthrough social media
  4. Messaging & Positioning
  5. To target tomorrow’s customers
  6. “Victory in marketing doesn’t happenwhen you sell something, but when youcultivate advocates for yourbrand.” - Steve Knox, CEO of Tremors, P&G’s Word of Mouth Business Unit www.flickr.com/photos/hyku/4837236187
  7. Advocates are your best influencers
  8. Typical Conversion Rates 1. Cold calling: Between 1-5% 4% 2. External Recommendation: 44% “Your company should try O365. You are probably familiar with a lot of the software and everything 10 X Cold calling is backed up in the cloud.” 88% 3. Internal Recommendation: “Our company should be using O365. Everyone knows how to use the software, we can reduce local IT support costs and everyone’s data will 20 X Cold calling 20 X cold calling be backed up in the cloud.”
  9. Tipping thefunnel exercise
  10. Get it right www.flickr.com/photos/littlebabyjesus/123838009
  11. David R Ednie President & CEO SalesChannel Europe Ph: +33 676 60 09 25 (FRA)Email: david@saleschannel-europe.comWebsite: www.saleschannel-europe.com www.flickr.com/photos/horacio/3781750

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