Collaborating in the Cloud with Lync

The world has changed?

Work has changed? www.flickr.com/photos/53558245@N02/4978362207

Technology has changed? www.flickr.com/photos/nationaalarchief/4193508328

Communication has changed?www.flickr.com/photos/9479603@N02/4552101138

The way we work at the office has changed? www.flickr.com/photos/seattlemunicipalarchives

The office has changed?7

One thing that hasn’t changed:do more with less and faster?

ThePROBLEM

Competition

How do you escape the Red Ocean? 11

Commoditisation

Cost of doing business www.flickr.com/photos/davedugdale/5099605109

Discounting our best resources www.flickr.com/photos/soulrush/466056716

Managing the inevitable www.flickr.com/photos/vek/4665924239

Disruptive change www.flickr.com/photos/mwichary/3690887427

The world has changed

TwoQuestions?

1. Reality or illusion? www.flickr.com/photos/tomwachtel/5765694718

2. Opportunity or threat? www.flickr.com/photos/squeakywheel/252715820

Is this going to be

Small hint!

Game-Changer

The Game

Game ChangerCustomers New Economy Collaboration Technology Cloud Services

ThePROBLEM

How do you escape the Red Ocean? 29

TheSOLUTION

Starts here www.flickr.com/photos/76029035@N02/6829438075

The real office http://flickr.com/photos/laughingsquid/2395531279

The mobile office

Give people thetools they need

or they will use their own www.flickr.com/photos/artwithrays/2743271943

Today’s Office worker www.flickr.com/photos/casamatita/7034989405

Today’s Office www.flickr.com/photos/venturebeatpix/6685333353

New ways ofCommunicating New ways ofconsuming and sharing Information

New ways of communicating www.flickr.com/photos/yourdon/5085610893

Communicating on the go www.flickr.com/photos/yourdon/5022289365

Tomorrow’s office worker www.flickr.com/photos/good_day/3086916806

Tomorrow’s office worker www.flickr.com/photos/maxbraun/149270753

EnterpriseCOLLABORATIONEnablement

Prototype of EnterpriseCollaboration Enablement

A journey into the unknown

Get it rightwww.flickr.com/photos/winemegup/3641912321

Get it wrong www.flickr.com/photos/roome/3390682853

You feel like this?

Help! Where do I start?

thinkdif erent f

A fresh perspective 52

1 What is Lync?2 What can Lync do for you?3 Collaboration as a Competitive Advantage

Lync is the BIG opportunity 55

Opportunity calibration

Reduce CostsReducecosts Adopt Quickly Adopt quickly Ease Deployment Ease deployment

Easedeploy Communications Enabling Business Processesment  E  E  E  E

PC Mac Browser Mobile Desk Phones

Unified user experience www.flickr.com/photos/csaila/3648816968

CustomerSuccessStories

Adoptquickly “Fastest take up of any product we’ve ever deployed. 60% of people were using it within 24 hours of that tool landing on their desktop. We put it across 32,000 people in a couple of weeks. There were no compatibility issues, there were no scalability issues; it just worked!” – Mark Griffith, Head of Workplace Technologies, Commonwealth Bank of Australia

Reducecosts Lower real estate and facility costs and reduce environmental impact “The implementation of the Sprint Mobile Workforce [supported by Lync] has resulted in over $30 million a year in net savings, simply because we need less square footage.” – Scott Woodrome, Manager of Real Estate and Facilities, Sprint

“Having Microsoft Lync on the Windows Phone hashelped the workforce herebe more productive. I’d say, in general, around 70-80 percent.” – John Waterworth, Senior Network Engineer, Lionbridge

Market study

Eliminating barriers to adoption 67

How we work has changed www.flickr.com/photos/blackbeltjones/5103757620

• Efficiency, productivity, creativity, innovation • Effectiveness, more desired outcomes • Motivated, Engaged and Energised • Sense of satisfaction, contribution, feel valued • Maximise Discretionary effort • Sense of purpose, meaning and fulfilmentCo-Create Brainstorm, learn, createCollaborate Share, contribute, improveCommunicate Chat, talk, exchange information and ideas Connect Presence, click to connect, anytime/anywhere

“Every battle is won_ before it is fought.” Sun Tzu 544 - 496 BC

How can you useCollaborationto TRANSFORMyour Business?

Differentiation: 3 Levels of Perceived Value E2E Basic Product/Service: 3 Customer Experience • Technology • Price performance • Product quality 2Support & Services Basic Support & Services: • Levels of support 1 Product/Service Basic Your • Quality of service • Systems Product/Service Business • Processes E2E Customer Experience: • People • Perceived value • High touch • Exceed customer expectations • Delight and astound customers SalesChannel Europe ©2012 All rights reserved 73

Differentiation happensat Level 2 and Level 3

beforeYou have to CHANGE

You still feel like this?

“Do I really need this? www.flickr.com/photos/seatbelt67/502255276

Delaying adoption puts your business at risk! www.flickr.com/photos/good_day/38181398

“When the rate ofchange externally isgreater than the rateof change internally,you have a problem.” - Jack Welch 79 www.flickr.com/photos/nathaninsandiego/3466495191

External speed of change www.flickr.com/photos/sergei24/306212854

Internal speed of change www.flickr.com/photos/14degrees/440515255

Get it wrong www.flickr.com/photos/roome/3390682853

Collaborating in the CloudSuccess Factors Checklist: 1. The Cloud is here to stay because it delivers superior business value 2. Use the Cloud to create a collaborative work environment where people work, share and co-create together 3. Provide your customers with new and superior capabilities, offers and levels of service 4. Communicate what makes you different 5. The best way to reach the beach is to ride the wave 6. Leverage the transformational impact of Microsoft Lync 7. Enjoy success and have fun!

Get it rightwww.flickr.com/photos/winemegup/3641912321

Get it right www.flickr.com/photos/littlebabyjesus/123838009

www.flickr.com/photos/horacio/3781750

David R Ednie President & CEO SalesChannel Europe Ph: +33 676 60 09 25 (FRA)Email: david@saleschannel-europe.comWebsite: www.saleschannel-europe.com www.flickr.com/photos/horacio/3781750

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Collaborating in the Cloud with Lync

by David Ednie on May 23, 2012

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