Presentation on developing B2B landing pages for SEO and PPC initiatives.
Some of the key highlights from the presentation:
* Understanding the need to define conversion opportunities at the start of B2B landing page development
* Breaking out and outlining landing page factors based on user impact, SEO/PPC impact, or both
* A handful of examples of landing page successes, challenges, and opportunity
More information at: http://www.komarketingassociates.com/blog/sesny-semne-theater-presentation