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Integrated Social Media Monitoring with Katapedia.com
 

Integrated Social Media Monitoring with Katapedia.com

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Materi Seminar Sehari: GANGNAM STYLE MARKETING, 6 November 2012, Gedung PPM Manajemen, Jakarta

Materi Seminar Sehari: GANGNAM STYLE MARKETING, 6 November 2012, Gedung PPM Manajemen, Jakarta

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    Integrated Social Media Monitoring with Katapedia.com Integrated Social Media Monitoring with Katapedia.com Presentation Transcript

    • IntegratedSocial Media Monitoring
    • Deddy Rahman Fisika Teknik ITB 1990 Pernah Bekerja di 7 Perusahaan 14 Tahun dibidang IT Software Project Management
    • Clients as Software Project Manager
    • Own Company NOMINATOR Kategori Creative & Innovative New Media
    • Katapedia Clients
    • KatapediaFavorites Client
    • Social ActivitiesMIFTA
    • KEMBALI KE…. IntegratedSocial Media Monitoring
    • Why Social Media Monitoring ?
    • Everything is Measurable
    • Step 1:Define Business ObjectivesStep 2:Choose What to MeasureStep 3:Analyze(Benchmark & Identify Trends)Step 4:Create a strategy & engageStep 5:What’s working & what’s not
    • • Bring outside ideas into organization • Generate more word of mouth • Increase customer loyalty Define • Increase product/brand awareness Business • Improve new product success ratiosObjectives • Improve public relations effectiveness • Reduce customer acquisition costs • Reduce customer support costs • Reduce market research costs • Reduce product development costs • Etc…
    • Engagement process API’sNews Portal Dashboard Blog RSS Forum feed Daily Monitoring Sentiment 10 Youtube Engine Analysis Reporting Etc… Tools API’s archives Engagement process
    • AnalysisTool #1MENTION SHARE
    • AnalysisTool #2MEDIASHARE
    • AnalysisTool #3 COREANALYSIS
    • AnalysisTool #4TREND
    • Analysis Tool #5SENTIMENT ANALYSIS
    • AnalysisTool #6CONTENTANALYSIS
    • Analysis Tool #7TOP PERSON ANALYSIS
    • AnalysisTool #8 TOPLOCATION
    • AnalysisTool #9GENDERANALYSIS
    • AnalysisTool #10SOCIALSHAREINDEX High reputation Low reputation
    • What NEXT ? … ACTION !!!
    • Engagement ProcessKatapedia provides a way to follow upwith the ones talking about yourbrands/topics. You can engage them,build better relationship, andpotentially create a new positiveinfluencer for your brands.
    • Peningkatan Strategi
    • Peningkatan Reputasi
    • GANGNAM STYLE Monitoring Periode: 18 Oktober – 4 November 2012
    • MENTION ANALYSIS
    • TREND ANALYSIS
    • MEDIA SHARE
    • DATA DARI MEDIA ONLINE
    • DATA DARI TWITTERLAND
    • DATA DARI FACEBOOK
    • ??
    • FACEBOOK  GANGNAM STYLE  MAMA
    • FACEBOOK  GANGNAM STYLE  KAKEK
    • VIDEO YOUTUBE
    • THANK YOUdeddy.rahman@katapedia.com 0857 10 777 636 Head Office: Menara Karya 19th Floor Jl HR Rasuna Said Blok X-5 Kav. 1-2 Jakarta 12950 Ph. +6221 5794 4518 Fax. +6221 5794 4519 www.katapedia.com