Integrated Social Media Monitoring with Katapedia.com

3,649 views

Published on

Materi Seminar Sehari: GANGNAM STYLE MARKETING, 6 November 2012, Gedung PPM Manajemen, Jakarta

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,649
On SlideShare
0
From Embeds
0
Number of Embeds
3,021
Actions
Shares
0
Downloads
44
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Integrated Social Media Monitoring with Katapedia.com

  1. 1. IntegratedSocial Media Monitoring
  2. 2. Deddy Rahman Fisika Teknik ITB 1990 Pernah Bekerja di 7 Perusahaan 14 Tahun dibidang IT Software Project Management
  3. 3. Clients as Software Project Manager
  4. 4. Own Company NOMINATOR Kategori Creative & Innovative New Media
  5. 5. Katapedia Clients
  6. 6. KatapediaFavorites Client
  7. 7. Social ActivitiesMIFTA
  8. 8. KEMBALI KE…. IntegratedSocial Media Monitoring
  9. 9. Why Social Media Monitoring ?
  10. 10. Everything is Measurable
  11. 11. Step 1:Define Business ObjectivesStep 2:Choose What to MeasureStep 3:Analyze(Benchmark & Identify Trends)Step 4:Create a strategy & engageStep 5:What’s working & what’s not
  12. 12. • Bring outside ideas into organization • Generate more word of mouth • Increase customer loyalty Define • Increase product/brand awareness Business • Improve new product success ratiosObjectives • Improve public relations effectiveness • Reduce customer acquisition costs • Reduce customer support costs • Reduce market research costs • Reduce product development costs • Etc…
  13. 13. Engagement process API’sNews Portal Dashboard Blog RSS Forum feed Daily Monitoring Sentiment 10 Youtube Engine Analysis Reporting Etc… Tools API’s archives Engagement process
  14. 14. AnalysisTool #1MENTION SHARE
  15. 15. AnalysisTool #2MEDIASHARE
  16. 16. AnalysisTool #3 COREANALYSIS
  17. 17. AnalysisTool #4TREND
  18. 18. Analysis Tool #5SENTIMENT ANALYSIS
  19. 19. AnalysisTool #6CONTENTANALYSIS
  20. 20. Analysis Tool #7TOP PERSON ANALYSIS
  21. 21. AnalysisTool #8 TOPLOCATION
  22. 22. AnalysisTool #9GENDERANALYSIS
  23. 23. AnalysisTool #10SOCIALSHAREINDEX High reputation Low reputation
  24. 24. What NEXT ? … ACTION !!!
  25. 25. Engagement ProcessKatapedia provides a way to follow upwith the ones talking about yourbrands/topics. You can engage them,build better relationship, andpotentially create a new positiveinfluencer for your brands.
  26. 26. Peningkatan Strategi
  27. 27. Peningkatan Reputasi
  28. 28. GANGNAM STYLE Monitoring Periode: 18 Oktober – 4 November 2012
  29. 29. MENTION ANALYSIS
  30. 30. TREND ANALYSIS
  31. 31. MEDIA SHARE
  32. 32. DATA DARI MEDIA ONLINE
  33. 33. DATA DARI TWITTERLAND
  34. 34. DATA DARI FACEBOOK
  35. 35. ??
  36. 36. FACEBOOK  GANGNAM STYLE  MAMA
  37. 37. FACEBOOK  GANGNAM STYLE  KAKEK
  38. 38. VIDEO YOUTUBE
  39. 39. THANK YOUdeddy.rahman@katapedia.com 0857 10 777 636 Head Office: Menara Karya 19th Floor Jl HR Rasuna Said Blok X-5 Kav. 1-2 Jakarta 12950 Ph. +6221 5794 4518 Fax. +6221 5794 4519 www.katapedia.com

×