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Integrated Social Media Monitoring with Katapedia.com

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Materi Seminar Sehari: GANGNAM STYLE MARKETING, 6 November 2012, Gedung PPM Manajemen, Jakarta

Materi Seminar Sehari: GANGNAM STYLE MARKETING, 6 November 2012, Gedung PPM Manajemen, Jakarta

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  • 1. IntegratedSocial Media Monitoring
  • 2. Deddy Rahman Fisika Teknik ITB 1990 Pernah Bekerja di 7 Perusahaan 14 Tahun dibidang IT Software Project Management
  • 3. Clients as Software Project Manager
  • 4. Own Company NOMINATOR Kategori Creative & Innovative New Media
  • 5. Katapedia Clients
  • 6. KatapediaFavorites Client
  • 7. Social ActivitiesMIFTA
  • 8. KEMBALI KE…. IntegratedSocial Media Monitoring
  • 9. Why Social Media Monitoring ?
  • 10. Everything is Measurable
  • 11. Step 1:Define Business ObjectivesStep 2:Choose What to MeasureStep 3:Analyze(Benchmark & Identify Trends)Step 4:Create a strategy & engageStep 5:What’s working & what’s not
  • 12. • Bring outside ideas into organization • Generate more word of mouth • Increase customer loyalty Define • Increase product/brand awareness Business • Improve new product success ratiosObjectives • Improve public relations effectiveness • Reduce customer acquisition costs • Reduce customer support costs • Reduce market research costs • Reduce product development costs • Etc…
  • 13. Engagement process API’sNews Portal Dashboard Blog RSS Forum feed Daily Monitoring Sentiment 10 Youtube Engine Analysis Reporting Etc… Tools API’s archives Engagement process
  • 14. AnalysisTool #1MENTION SHARE
  • 15. AnalysisTool #2MEDIASHARE
  • 16. AnalysisTool #3 COREANALYSIS
  • 17. AnalysisTool #4TREND
  • 18. Analysis Tool #5SENTIMENT ANALYSIS
  • 19. AnalysisTool #6CONTENTANALYSIS
  • 20. Analysis Tool #7TOP PERSON ANALYSIS
  • 21. AnalysisTool #8 TOPLOCATION
  • 22. AnalysisTool #9GENDERANALYSIS
  • 23. AnalysisTool #10SOCIALSHAREINDEX High reputation Low reputation
  • 24. What NEXT ? … ACTION !!!
  • 25. Engagement ProcessKatapedia provides a way to follow upwith the ones talking about yourbrands/topics. You can engage them,build better relationship, andpotentially create a new positiveinfluencer for your brands.
  • 26. Peningkatan Strategi
  • 27. Peningkatan Reputasi
  • 28. GANGNAM STYLE Monitoring Periode: 18 Oktober – 4 November 2012
  • 29. MENTION ANALYSIS
  • 30. TREND ANALYSIS
  • 31. MEDIA SHARE
  • 32. DATA DARI MEDIA ONLINE
  • 33. DATA DARI TWITTERLAND
  • 34. DATA DARI FACEBOOK
  • 35. ??
  • 36. FACEBOOK  GANGNAM STYLE  MAMA
  • 37. FACEBOOK  GANGNAM STYLE  KAKEK
  • 38. VIDEO YOUTUBE
  • 39. THANK YOUdeddy.rahman@katapedia.com 0857 10 777 636 Head Office: Menara Karya 19th Floor Jl HR Rasuna Said Blok X-5 Kav. 1-2 Jakarta 12950 Ph. +6221 5794 4518 Fax. +6221 5794 4519 www.katapedia.com