The study of the online experience in order to improve it.
“ Web analytics is the assessment of a variety of data, Including web traffic, web-based transactions, web server performance, usability studies, user submitted information and related sources to help create a generalized understanding of the visitor experience online.” — Web Analytics Demystified Eric T. Peterson
Valuable data that can be collected by server logs and their use:
Item Description Item Requested This is the file that was requested via HTTP (includes, html, jpg, gif, pdf, etc.). Date Date of the Request. Time Time of the Request. Client IP Address Used to determine uniqueness of visitor. Referrer Previous site/page the visitor visited. Very helpful when determining were traffic to your site is coming from. User Agent The client software (browser) used to make the request. URI Query Information on dynamically generated pages. HTTP Status For tracking errors, broken links. Cookie Improved method for tracking unique visitors.
Step 1. Visitor arrives on product detail page and clicks the Inquiry button. Step 2. Visitor completes the web form, then submits. Step 3. The site displays a confirmation page and sends a confirmation e-mail..