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You built it; is any one coming to your website? Are people successfully completing the tasks/goals? Is the website successful in meeting/exceeding the businesses/organizations goals?
Many times, once a website is launched, that's it. Many times, these websites fail at meeting their intended goals. Find out how to gain insight into what's happening with your website, through website analytics, A/B Split testing, memory/navigational tasks and usability tests. This session will include demonstrations of these methods, including an actual live usability test. You won't want to miss this session if your interested in learning how to continually improve your (or your client's) website.