“Nobody counts the number of ads you
run; they just remember the impression
– Bill Bernbach
(FYI: that’s not Bill. That’s Don Draper.)
“Don’t tell me how good you
make it; tell me how good it
makes me when I use it.”
– Leo Burnett
“Make it simple. Make it
memorable. Make it inviting
to look at. Make it fun to read.”
– Leo Burnett
"Advertising in the final
analysis should be
news. If it is not news,
it is worthless."
- Adolph S. Ochs
“We need to stop interrupting what people are
interested in and be what people are interested in.”
– Craig Davis
“Creative without strategy is called art.
Creative with strategy is called advertising.”
– Jef I. Richards
“Stopping advertising to save money is like
stopping your watch to save time.”
– Henry Ford
“Never write an advertisement which you wouldn’t
want your family to read. You wouldn’t tell lies to
your own wife. Don’t tell them to mine.”
– David Ogilvy
“If you’re trying to persuade people to do something, or buy
something, it seems to me you should use their language, the
language they use every day, the language in which they think.
We try to write in the vernacular.”
- David Ogilvy
“If you can’t explain it to
a six year old, you don’t
understand it well enough
– Albert Einstein
Follow us on the web for great resources to
help you become a better advertiser.
@DecisiveAds | www.decisive.is | blog.decisive.is
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