Decipher Data Reporting Interactive Dashboard for Market Research

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Decipher has developed an “interactive dashboard” which allows clients to view and manipulate their market research data on the fly. Decipher has taken the clear visual medium of the data reporting dashboard concept even further by giving the user control over the way the market research data is presented and combined.

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Decipher Data Reporting Interactive Dashboard for Market Research

  1. 1. WHY DO PEOPLECARE SO MUCH ABOUT CELEBRITIES?
  2. 2. WE’RE JUST AS CURIOUSABOUT HUMAN BEHAVIORAS YOU ARE.
  3. 3. OUR DATA
  4. 4. OUR DATA2000 The year Decipher was founded25 Years of senior-level experience120 Number of employees3 Offices (Fresno, Portland & LA)0 Amount of work we outsource
  5. 5. OUR SERVICES
  6. 6. OUR SERVICESOnline Survey ProgrammingSamplingData Processing & Interactive DashboardsOnline ReportingCustom Community Development
  7. 7. ONLINE SURVEY PROGRAMMINGAnd introducingBeacon ™Survey & Reporting tools
  8. 8. EMERGING REPORTING STRATEGIESDATA MANAGEMENT & INTERACTIVE DASHBOARDS
  9. 9. ABOUT DECIPHER’S DATA PROCESSING TEAMFull-time data processing staff• Quantum powered• Specializing in…. • Conjoint studies • Large scale tracking studies • Mixed-mode methodologiesLarge scale data management and data mining services
  10. 10. TODAY WE’LL COVERTraditional Data Management (where we started…)• Data tabulations• Database managementTechnological Advancements (where we’ve been…)• Online reporting & chartingData Management…Evolved (where we’re at…)• Custom data management• Interactive dashboard reporting
  11. 11. TRADITIONAL DATA MANAGEMENT (WHERE WE’VE BEEN)• Coding (in Excel)• Data tabulations (UNCLE, WinCross)Remember the days of keypunching?• Excel or Access databases for normative data
  12. 12. TECH ADVANCES (WHERE WE’VE BEEN)Client portal• Single secure location • Change management • Field reporting • Data reporting / data export ( NO TOUCH PROCESS ) • Report construction• Projects stored indefinitely • Multiple / custom access levels for projects • Easy access to survey testing & editing, field monitoring reports, data downloads and reporting environments
  13. 13. WHERE WE’RE AT…AND WHEREWE’RE GOING
  14. 14. DATA MANAGEMENT TODAY•••• Data automation Typing/segmentation tools Database generation Database management ( EVOLVED! )• Style formats
  15. 15. INTERACTIVE DASHBOARDSBenefits…• Resources• Timing• Post Processed Data• Customization• TrackersScenario Approaches
  16. 16. DEMO TIME!
  17. 17. COMING SOON….Cross platformTotally no-touchMobileAccess from anymobile device
  18. 18. WE’D LOVE TOPARTNER WITH YOUTO GET TO THE RIGHT DATA
  19. 19. BY ASKING THE RIGHTQUESTIONSSTARTING WITH
  20. 20. WHY?
  21. 21. KRISTIN LUCK JI KIMkristin@decipherinc.com jykim@decipherinc.com310.713.6622 310.775.2200FOLLOW DECIPHER!twitter.com/deciphertweetsFacebook/decipherinc

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