Adoption LinkedIn not just a static resume Your network - an asset Prospecting, sales, clients Marketing, branding Posting jobs Finding jobs Discoverable through millions of searches on search engines and LinkedIn
Adoption Tip Want to understand LinkedIn’s value? Ask these people how they use LinkedIn: Sales person Recruiter LION Influencer/Networker Social media person Commit to try one new practice
Build Brand Make your profile “magnetic” White papers Case Studies Slideshares Keywords Photo Accurate and appropriate Information Recommendations
Build Brand Tip Ask a couple friends or marketing friend for opinion Ask yourself, “what would I expect to see” Ask yourself, “what will people search for” Use expert for photo, logo, etc.
Build Profile Make snapshot count Summary – about you or business? Use keywords to improve searchability In Current – list boards, clients & job title Integrate websites and social media links Create pretty URL Establish settings for security Get recommendations
Build Profile Tips Use profile gauge Review profiles of others in your field Spend time preparing content
Grow Your Network Upload contacts from address books Search for people based on work, college Explore LinkedIn suggestions Look at your connection’s networks Connect to groups and search LinkedIn suggestion tool
Grow Your Network Tips Save searches for ongoing use Upload LinkedIn Outlook toolbar Connect to dashboard weekly Use Grab tool Actively add new network contacts weekly