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Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
Linked In For Business
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Linked In For Business

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Transcript

  • 1. LinkedIn For Business<br />Sandy Blanquera<br />CEO &amp; Founder<br />Social Boomerang<br />
  • 2. Every great accomplishment starts with the decision to try.<br />
  • 3. You get out what you put in.Low effort High effortLow quality High qualityInconsistent Consistency<br />
  • 4. 3 Ingredients for Social Media Success<br />Create Account<br />Grow Network<br />Engage<br />
  • 5. Create Account<br />
  • 6. Create Account<br />Adoption<br />Build Brand<br />Build Profile<br />
  • 7. Adoption<br />LinkedIn not just a static resume<br />Your network - an asset<br />Prospecting, sales, clients<br />Marketing, branding<br />Posting jobs<br />Finding jobs<br />Discoverable through millions of searches on search engines and LinkedIn<br />
  • 8. Adoption Tip<br />Want to understand LinkedIn’s value?<br />Ask these people how they use LinkedIn:<br />Sales person<br />Recruiter<br />LION<br />Influencer/Networker<br />Social media person<br />Commit to try one new practice<br />
  • 9. Build Brand<br />Make your profile “magnetic”<br />White papers<br />Case Studies<br />Slideshares<br />Keywords <br />Photo<br />Accurate and appropriate Information<br />Recommendations<br />
  • 10. Build Brand Tip<br />Ask a couple friends or marketing friend for opinion<br />Ask yourself, “what would I expect to see”<br />Ask yourself, “what will people search for”<br />Use expert for photo, logo, etc.<br />
  • 11. Build Profile<br />Make snapshot count<br />Summary – about you or business?<br />Use keywords to improve searchability<br />In Current – list boards, clients &amp; job title<br />Integrate websites and social media links<br />Create pretty URL<br />Establish settings for security<br />Get recommendations<br />
  • 12. Build Profile Tips<br />Use profile gauge<br />Review profiles of others in your field<br />Spend time preparing content<br />
  • 13. Grow Your Network<br />
  • 14. Grow Your Network<br />Upload contacts from address books<br />Search for people based on work, college<br />Explore LinkedIn suggestions<br />Look at your connection’s networks<br />Connect to groups and search<br />LinkedIn suggestion tool<br />
  • 15. Grow Your Network Tips<br />Save searches for ongoing use<br />Upload LinkedIn Outlook toolbar<br />Connect to dashboard weekly<br />Use Grab tool<br />Actively add new network contacts weekly<br />
  • 16. Engage<br />
  • 17. Engage<br />Add Applications <br />Create Events &amp; share<br />Add blog<br />Send a slideshare<br />Ask and answer questions<br />Ask for advice<br />Join and contribute to groups<br />
  • 18. Engage Tips<br />Quality and Consistency<br />Check updates on home page regularly<br />Find reasons to send a note<br />
  • 19. Add each ingredient for LinkedIn success.<br />Create Account<br />Grow Network<br />Engage<br />
  • 20. Work consistently and you reach your goal.<br />

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