A Quick Digital Marketing Case Study
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A Quick Digital Marketing Case Study



Here is a quick case study

Here is a quick case study



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A Quick Digital Marketing Case Study A Quick Digital Marketing Case Study Document Transcript

  • Case Study - Specialty Insurance Company Organic SEO & PPC Campaign Analytic reports John from company “X” has a 12 month plan and $30,000.00 for marketing. His company sells specialty insurance and they want to grow strategically throughout the region. In fact, they’d like to increase their business by 50% in 12 months. Lofty goals, but obtainable. John has a hunch that digital, web based marketing is the way to go, and decides to hire a digital agency. He hires Decca. After Decca is hired, both parties come to a unified agreement on the goals at hand and Decca deploys... Within three months John is seeing a drastic improvement online both in content presence and in search engine results. Decca has also been managing John’s PPC. They applied an agency devised hybrid approach to PPC that saves money and still provides incredibly potent click visibility. After all, you want a presence in the market, but if you only relay on PPC you won’t have staying power unless you spend (spend, spend, spend). Click here to learn more about our successful branded PPC approach. Organic SEO Decca est. a content schedule and slowly but surely delivers the best industry practice content, landed with keywords, and the approach tone for mediums being used. Social Decca est. a social media campaign and trains John’s staff to use the service. We educate and train on simple but very effective platforms like Hootsuite Enterprise. News Releases Why not? Especially if you have news. It’s a good way to get noticed and a good way to get in the news. � Long story short, at our nine month mark John had increased his business by 35%. Calls were rolling in, new hires were coming on board and the company executives were very pleased.