DECA Brand
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DECA Brand

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DECA Brand Presentation Transcript

  • 1. DECA Workshops
    • The DECA Brand
    • Organizing and Managing an Effective Chapter Officer Team
    • DECA Recognition Programs
    • Integrating Competitive Events
  • 2. The DECA Brand … were not Chase Bank!
  • 3. Workshop Objectives
    • What is DECA?
    • What does DECA Do?
    • How does DECA Do it?
    • What does DECA believe in?
    • How to legally use the new DECA Logo.
  • 4. What is DECA ?
  • 5. DECA’s Brand Promise Why the change?
  • 6. Changing Economic Climate
    • DECA’s new brand reflects its commitment to progressiveness, innovation and high-quality programs.
    • We’re forward-thinking and contemporary.
  • 7. Educational Initiatives
    • DECA’s new guiding principles explain how DECA fulfills its mission.
    • This language helps communicate DECA’s methodology to school administrators in relation to educational initiatives.
    • DECA’s new guiding principles reflect our society’s need for college and career ready students.
  • 8. Out with the Old >>> In with the New
    • Tagline > Mission Statement
    • Old Descriptor > New Descriptor
    • 4 points of the DECA Diamond > Guiding Principles
    • Creed > Attributes and Value
  • 9. Describing What DECA Is… Clear and easy-to-understand our purpose
  • 10. Mission Statement
    • Tagline – An Association of Marketing Students
    • DECA prepares emerging leadership and entrepreneurs in marketing, finance, hospitality and management.
  • 11. Describing What DECA Does… Concisely describe DECA’s mission and guiding principles
  • 12. Descriptor
    • Old – Develop Leaders in Marketing, Management and Entrepreneurship
    • New - DECA Prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.
  • 13. Describing How DECA Does it… Explaining how DECA fulfills it’s mission
  • 14. Four Points of the DECA Diamond
    • Civic Consciousness
    • Social Intelligence
    • Vocational Understanding
    • Leadership Development
  • 15. Guiding Principles
    • Designed to explain how DECA fulfills our mission
    • 2 distinct statements
  • 16. DECA’s Comprehensive Learning Program
    • “ What We Do”
    • Integrates into Classroom Instruction
    • Applies Learning
    • Connects to Business
    • Promotes Competition
  • 17. DECA’s prepares the next generation to be
    • “ The Results of What We Do…”
    • Academically Prepared
    • Community Oriented
    • Professionally Responsible
    • Experienced Leaders
  • 18. What Does DECA Believe in? Describes DECA’s priorities and standards and what DECA represents
  • 19. The DECA Creed
    • I believe in the future which I am planning for myself in the field of marketing and management...
    • I believe in fulfilling the highest measure of service to my vocation, my fellow beings…
    • I believe in the democratic philosophies of private enterprise and competition…
    • I believe that by doing my best to live according to these high principles…
  • 20. Attributes and Values
    • Competence
    • Innovation
    • Integrity
    • Teamwork
  • 21. The New Logo
  • 22. Evolution of the logo
  • 23. Arizona DECA Logos
  • 24. Upholding the DECA Brand
  • 25. Logo Use
    • Official Colors
      • Blue, Black or White
    • Official Font
      • Gotham
  • 26. Logo Use on printed materials
    • Permissible without authorization
      • Use on printed materials such as letters, fliers, posters, programs….etc
      • No alternation of the Logo is permissible other than adding a school name or mascot
  • 27. Logo Use on Apparel & Promotional Materials
    • Must receive authorization from National DECA
    • Get a quote from a local vendor
    • Contact DECA Images(Julie Kandik)
    • [email_address]
    • 703-860-500
  • 28. Incorrect Usage
  • 29. Incorrect Usage
  • 30. Incorrect Usage
  • 31. Incorrect Usage
  • 32. Incorrect Usage
  • 33. Incorrect Usage
  • 34. Incorrect Usage
  • 35. Questions & Logo Requests?
    • Don’t hesitate to ask if you have any questions and requests for the new DECA Logo
        • [email_address]