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Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
Iowa Museum Association Presentation
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Iowa Museum Association Presentation

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how to market your museum off and online

how to market your museum off and online

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  • 1. BRINGING THE WORLDTO YOUR DOOR
  • 2. FIRST – WHAT WILL YOU DO WITH THEM WHEN THEY COME?What does your attraction or location excel at?Everyone has businesses, history, historical sites …. What makes you different?Learn how to tell your story …..
  • 3. HARRIMAN-NIELSEN HISTORIC FARM
  • 4. WHAT IT IS….¢  100 year old house and farm¢  Lived in by one family for 100 years¢  Old stuff inside including old lettersTHE DIFFERENCE¢  Built in late 1800s and one immigrant family lived there for over 100 years – it’s the history of a Danish immigrant family preserved¢  They kept ALL of their letters back and forth from Denmark written over those 100 years¢  Original furnishings still inside – step into this family’s life!
  • 5. FRANKLIN COUNTY HISTORICAL SOCIETY MUSEUM
  • 6. WHAT IT IS….¢  Old stuff from Franklin County residentsTHE DIFFERENCE¢  One of a kind pieces that tell the story of life in the last century in an agricultural society¢  Some of the farm machinery you can’t find anywhere else in the world
  • 7. SECOND:GIVE THEM MANY REASONS TO COME¢  Your museum is not the only thing in town…..
  • 8. WHAT ELSE CAN THEY DO IN HAMPTON?¢  Shop!There are the Hampton Specialty shops -- 13 stores that work togetherTHE DIFFERENCE¢  Unique one of a kind and some handmade items at several of the stores¢  Swiss watch maker (only 3 in the country!)¢  Two flower shops that work together – and serve wine
  • 9. WHAT ELSE CAN THEY DO IN HAMPTON?¢  Eat!There’s something for every taste.THE DIFFERENCE¢  El Paisita Mexican Family Restaurant – authentic Mexican food¢  Honk ‘n Holler – come back to the 1950’s and eat good food like they used to cook¢  Seven Stars – better than mom’s home cookin’¢  Long Branch – no one has ever eaten everything on their plate (because you get so much food!)
  • 10. WHAT ELSE CAN THEY DO IN HAMPTON?¢  Visit all of our historical sites!THE DIFFERENCE¢  REA Plant and Museum – the FIRST farmer owned electric plant in the United States¢  Old Stone House – built in 1854 by Leander Reeves for his wife in Ohio because she wanted a proper house¢  GAR Memorial Hall – the only entire building built in Iowa to honor the Civil War dead¢  Windsor Theatre – built in 1917 and still in use today
  • 11. OFF LINEMARKETING
  • 12. EDUCATE YOUR LOCALSDo you know the hot spots for tourists around town?¢  Gas stations¢  Local eateries¢  Retail storesDo the people that work there know what you have?Why not host an open house just for them twice ayear? And while you’re at it – invite the local press.This is word of mouth marketing andvery effective.
  • 13. THE PRESS ….¢  Keep press contacts updated¢  Call the news desk at every paper, radio station and tv station in a 50 mile radius and ask them how they like to receive press releases¢  Send them something once a month, at least¢  Thank them when they run an article or story
  • 14. WRITE A MONTHLY ARTICLE¢  Newspapers are looking for content ….. —  Why not ask them if you can write a monthly historical column? —  Don’t forget to reuse this content in other places!
  • 15. ROTARY, KIWANIS, ELKS, ETC.¢  These groups meet often and are always looking for programs.¢  Contact them and schedule an appointment to tell the group about what events you are planning, or arrange for an old timer to tell a few stories.¢  Why not offer them a private tour?¢  Remember …. They make good volunteers too!
  • 16. JOIN THE CHAMBER¢  Most chambers have a special rate for non-profit organizations¢  Be sure to send them press releases and ask them to send the information to their members¢  Spend some of your advertising dollars on sponsoring Chamber events¢  No dollars? Volunteer at Chamber events!
  • 17. ONLINE MARKETINGYou can’t do it all …. But you can choose two or three of these options and do them well!
  • 18. FACEBOOK 57% of your friends and family are using it – it is quickly replacing traditional news sources
  • 19. STATISTICS:More than 1 billion active usersMore than 50% of our active users log on toFacebook in any given dayOver 50% of United States citizens are on Facebook.
  • 20. TIP NUMBER 1:Facebook changes. They believe in upgrading and making yourtime on Facebook an enjoyable experience. They also wantyou to be more social – and connected.If you don’t want to be social online --- either don’t, or hiresomeone who does. Facebook is not the place for businesseswho don’t want to be social.
  • 21. FAN PAGES – WHY SHOULD YOU?
  • 22. WHY NOT HAVE A FAN PAGE¢  You have no idea why Fan pages without you should have one purpose are like grave¢  You have no reason yards, there are a lot of why a customer should pretty flowers to look at, visit your fan page but once you get there¢  You don’t know who you realize this isn’t a your audience is! place for enjoying your¢  Lastly – you don’t morning coffee. … know how to talk to Jason Falls people.
  • 23. Who is your average user?They have 130 friends and are connected to 80 community pages, groups and events. DO THE MATH.
  • 24. BIGGEST EXCUSE: I DONT HAVE TIME
  • 25. What To Put On Your Fan Page
  • 26. EVENTSMake an event out of any activity you do. Give it a date(s),spruce it up with a lively description, add a picture and letyour fans know about it!
  • 27. Orange Possum
  • 28. GIVE SOMETHING AWAYhttp://www.facebook.com/midwestlivingmag
  • 29. Be Authentic and EngagingHamptonSpecialtyShopsTravel IowaTourismCurrents
  • 30. Offer Fresh Content Lady Gaga Lenny Kravits Aaron Steinmann Darren Rowse Ashton Kutcher
  • 31. TELL YOUR STORY Friends of Historic Cedar Falls Travel Iowa
  • 32. CONTROL YOUR PAGE – Get Your Own Vanity Address http://www.facebook.com/username/www.facebook.com/debworks www.facebook.com/GreaterFranklinCounty
  • 33. Small  Print:  What  You  Need  to  Know  About   Facebook  Pages  • You  need  to  have  an  account  on  Facebook  in  order  to  create  a  Facebook  page.  • Your  Facebook  page  will  be  tied  to  your  personal  pro9ile  as  the  admin  of  your  Facebook  page;  however,  only  you  and  Facebook  know  the  connection  exists.  • You  can  have  an  unlimited  number  of  Facebook  pages.  • You  can  have  an  unlimited  number  of  fans  (Facebook  users  who  “Like”  your  page).  • Facebook  Pages  are  public—anyone  can  9ind  and  view  your  page  whether  they  are  logged  into  Facebook  or  not.  • All  content  posted  on  your  Facebook  page  gets  indexed  on  Google.  • You  can  target  your  posts  by  location  and  language.  • You  can  add  applications  to  your  page,  including  your  own  custom  content—video,  rich  text,  graphics,  opt-­‐in  box  and  more.  • You  can  add  additional  admins  (highly  recommended).  • All  admins  have  equal  rights  to  administer  your  page,  including  adding  and  removing  other  admins  (choose  with  care!).  
  • 34. Go  here  to  create  your   Fan  Page  –     this  is  where  we  begin.    http://www.facebook.com/pages/create.php  
  • 35. TimelineIt’s really social – and puts your facebook page However …… in chronological order Important information about your business/organizationIt’s like an online should also be on your web scrapbook of your life! page Think OWN versus RENT
  • 36. WHAT DO YOU GET WITH TIMELINEAn order to your page displayed how you want to display it – you decide what is important what is notYou are writing the story! - choose your cover photo carefully, use a pic that works well for you - you decide who can see itThis is your profile page, uniquely displayed to be more interesting
  • 37. VISIT TOP OF IOWA TIMELINE
  • 38. NEWSFEEDHide those stinking updates from applications you don’t like (games, Spotify, anything with an icon)
  • 39. WHAT ARE LISTS? Screen Shot 2012-10-21 at 3.31.50 P
  • 40. FACEBOOK LINKS YOU MIGHT LIKEHow to create a media room for publicity on facebookAptly titled Queen of Facebook, Mari SmithBlogging Basics 101http://freelancefolder.com/how-to-migrate-your-personal- facebook-profile-to-a-business-page/www.allfacebook.comwww.mashable.com
  • 41. HAVE A PLAN.Create an editorial calendar (it’s easier than it sounds)
  • 42. IT CAN BE VERY SIMPLEStart with your events for the year -- list them on a spread sheet (I use Excel)How do you promote them?¢  Newspaper ads¢  Press releases¢  Newsletter¢  Email¢  Facebook¢  Twitter
  • 43. BACK INTO YOUR CALENDAR¢  Event ...Activity… Date … Time to do it ... notes¢  When does the local newspaper need press releases in order to run the article before the event happens? That’s your submission date¢  Do you have an ad person you work with? Set up a yearly calendar with him/her – often you can save money if you promise to run x amount of ads¢  Are you using a newsletter? Be sure to get the info to the writer way before they need it¢  http://www.slideshare.net/Fletcherprince for more ideas on using an editorial calendar
  • 44. LET’S TALK EMAIL …..
  • 45. THE CLARION WIRE¢  Karen Weld sends an email about once a week with events and activities happening in Clarion Iowa¢  She keeps a document on her word processing program and updates it as people call her or she hears stuff¢  As dates pass, she deletes them¢  Once a week she sends it out to her list¢  Who do you know that would be a good point person to do JUST THIS?
  • 46. CREATE AN EMAIL LISTHave a sign up sheet EVERYWHERE! Let peopleknow you are creating a enewsletter, facebook page,and/or you may send them an email once andawhile.
  • 47. FACEBOOK AND TWITTER¢  Get a program like Tweetdeck or Hootsuite¢  Schedule your posts ahead of time —  Facebook: 2 times a day for several days —  Twitter: 2-3 times a day, but be sure to post other comments and share links to cool stuff as well (don’t just shove your info down the throats of your followers)
  • 48. HOOTSUITE
  • 49. IT’S NOT ONLY FACEBOOKThere’s a large Find where you fit – internet world out and begin with 2 there …. or 3 things that work for you.Let’s go exploring!
  • 50. There are many tools available to help build a viable marketing plan– whether it’s 60 hours a week or 6 hours a week.
  • 51. LET’S START WITH GOOGLEReader We want Google to be the third halfAlerts of your brain.  Sergey Brin TrendsYouTubeDocsGoogle+SkypeBlogger 1st Step: Set up your Google Account – its free
  • 52. READEROrganize all the blogs you follow and see when they www.google.com/reader are updating their content – all in one place. Description of how to set up an account – and whyYou should be keeping http://thecartdriver.com/an- track of what other idiots-guide-to-google- places are writing about reader-and-why-you- … just copy the address, should-use-it/ past it into the subscribe button on your Reader.
  • 53. ALERTS¢  monitoring a developing news story¢  keeping current on a competitor or industry¢  getting the latest on a celebrity or event¢  keeping tabs on your favorite sports teams¢  See when your town or location is talked http://www.google.com/alerts about!
  • 54. YOUTUBE < http://www.youtube.com/Hey baby, wanna make watch? a movie? feature=player_embedded&v =clzl_hCVot4You can use video to promote your sites Interns from UNI developed a video for the Old StoneDon’t miss out here – House this is amazingly popular
  • 55. GOOGLE DOCS (NOW KNOWN AS GOOGLE DRIVE) https://docs.google.comUse to share info, store data and collaborate online easily and effectively!
  • 56. BLOGGER – WHY USE IT?¢  It’s free Why blog in the first place?¢  It’s simple Set yourself up as the expert¢  It’s Google Create an identity people can¢  It’s reliable relate to and get to know you¢  You can always switch to another platform Share about your product or later! service
  • 57. BIGGEST RULE EVERRemember all that stuff you put on Facebook and the articles you wrote?It needs to go on your blog/ website too!You OWN the content on your website/blog – you don’t own it on Facebook.
  • 58. RULES FOR BLOGGING1.  Don’t push your stuff down everyone’s throat.2.  Don’t lie. Check your facts.3.  Credit your sources. Ask first.4.  Disclose professional relationships – if you’ve been given something, tell us.5.  Provide value – make it interesting.6.  Be yourself – and create a conversation7.  Be nice.
  • 59. HOW TO SET UP A BLOGGER ACCOUNTNo need to recreate the wheel – lots of help online!http:// www.slideshare.net/ Marcus9000/how-to- use-bloggerhttp://buzz.blogger.com/
  • 60. TIPS FOR BLOGGERS¢  Be consistent with ¢  Get your stories down your blogging efforts – on paper – and a blog pick a frequency and is a great way to tell stick with it. them!¢  Have a great photo ¢  You can video record with each blog post.  the story teller, and No stealing!  put that right on your (photodropper.com is a blog. great resource) ¢  Keep it fun my friends!
  • 61. WHERE TO SHARE YOUR POSTS¢  Add in your enewsletters – we use mailchimp.com and it’s free¢  Groups or forums you belong to¢  Add links to your email signature – use wisestamp.com¢  Your listserve – send to the serve and ask for feedback¢  RSS feed – this will automatically push your post to the people who sign up to receive it¢  Comment on relevant blogs – and leave a link to yours, but don’t be spammy¢  Submit it as a guest post to other blogs – will require some rewriting¢  Join a blogging community – exchange links with other bloggers
  • 62. SYNDICATION¢  This allows you to spread your content across many networks.¢  IFTTT.com – allows you to syndicate to over 50 different sites¢  Blogcatalog.com connect with other bloggers¢  Demandstudios.com – distributes to usatoday.com, salon.com, ehow.com¢  Amazon.com – submit blog to https://kindlepublishing.amazon.com /gp/vendor and get paid when Kindle owners read it¢  Networkedblogs.com – get found and get more traffic, also links to facebook
  • 63. EVEN MORE …….¢  Alltop.com – syndicates content in every category¢  Scribnia.com – source for reader reviews of the webs bloggers and columnists¢  Syndic8.com – syndicates blogs that cover a wide variety of topics¢  Evancarmichael.com – if you provide business related content, this is a must¢  Outbrain.com – syndicates your blog posts to sites like cnn.com and fastcompany.com¢   Pick 2 or 3 --- having the same content on too many pages can actually hurt your SEO!¢  Thanks to launchgrowjoy.com for this information!
  • 64. PINTEREST
  • 65. WHAT IS PINTEREST?¢  Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.¢  Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.¢  You can also showcase collections on Pinterest!
  • 66. MOBILE – A MUST HAVE Want to reach youth? (18-25) Talk to them or message them!
  • 67. SQUARE Accept credit cards right on your phone Free hardware at www.squareup.com http://mashable.com/ 2011/10/24/square- wal-mart/
  • 68. TWITTERAnother great way to connect http:// to others that may be your business.twitter.com/ customers, your mentors, your potential customers What does Twitter do or your competition! for businesses? As a business, you can use Twitter to quickly shareTwitter Stats information, gather¢  230,000,000 Tweets per market intelligence and day insights, and build¢  100,000,000+ active users relationships with people who care about your company. Often, there is already a conversation about your business happening on Twitter.
  • 69. TWELLOWUse Twellow to start finding people you can follow
  • 70. EBOOKSUsing ePub to publish an ebookDitto for SmashwordsFinally – Angela England is an Iowan mom who ‘gets it’ – I really recommend her book http://30dayebook.com/ (I just bought it myself!)
  • 71. CONFUSED? Don’t give up, Try a few things until they feel right Then try something else Start with a plan!
  • 72. THANK YOU! Deb Brown 641-580-0103 deb@debworks.com www.debworks.com www.facebook.com/debworks www.twitter.com/debworks www.linkedin.com/debworks (notice the consistency with Debworks? )

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