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Facebook Fan Pages<br />Going from Frustrated to Happy<br />
Fan Pages – Why Would You Want One? <br />search engines can find you much easier<br />You can send updates to your fans a...
Obsessed with Facebook<br />
Strategy<br />Personal Profile<br />Friends only<br />It’s personal<br />Family photos<br />Personal thoughts<br />Privacy...
WHO ARE YOU?   <br /> HOW DO YOU WANT THE PUBLIC TO SEE YOU? <br />Be careful to not express political views, religious vi...
What To Put On Your Fan Page<br />
Be Authentic and Engaging<br />Silver Barn<br />Vin Diesel<br />Shaq<br />Tourism Currents<br />
Offer Fresh Content<br />Lady Gaga<br />Lenny Kravits<br />Aaron Steinmann<br />Darren Rowse<br />Ashton Kutcher<br />
TELL YOUR STORY<br />Caminito Argentinean Steakhouse<br />Michael Phelps<br />Barack Obama<br />Pat Palmer<br />
PROMOTE YOUR CAUSES<br />Chicago Bears<br />The Breast Cancer Site<br />Lance Armstrong<br />
I DON'T HAVE TIME<br />
Let’s Get Started<br />Sign in to facebook<br />Then go to www.facebook.com/pages<br />
Custom Landing Pages<br />http://www.ryanleej.com/make-your-fbml-page-a-facebook-landing-page-vanity-url/<br />Ryan helped...
Vanity URL <br />Capture just a part of this market!  Make it easy for people to find you.  Once you have 25 fans, go to w...
CONTROL YOUR PAGE – Get Your Own Vanity Address<br />www.facebook.com/bradshorr<br />www.facebook.com/debworks<br />www.fa...
How often should I post? <br />
Many thanks to ….<br />http://www.coolinfographics.com/blog/2011/2/10/2010-facebook-vs-twitter-social-demographics.html<br...
Deb Brown, Debworks<br />Deb Brown<br />www.debworks.com<br />deb@debworks.com<br />641-580-0103<br />At your service!<br />
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How to Create Facebook Fan Page

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used in class for NIACC

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Transcript of "How to Create Facebook Fan Page"

  1. 1. Facebook Fan Pages<br />Going from Frustrated to Happy<br />
  2. 2.
  3. 3. Fan Pages – Why Would You Want One? <br />search engines can find you much easier<br />You can send updates to your fans and its business related<br />You control the page<br />When someone becomes a fan, it goes into their newsfeed<br />It's easy!<br />
  4. 4. Obsessed with Facebook<br />
  5. 5. Strategy<br />Personal Profile<br />Friends only<br />It’s personal<br />Family photos<br />Personal thoughts<br />Privacy issues<br />Company Fan page<br />Fans can be anyone<br />It’s Public<br />Its all about business<br />Company overview<br />Company news and status<br />Website and contact info<br />Press release<br />Photos and videos<br />Engaging your customers<br />
  6. 6. WHO ARE YOU? <br /> HOW DO YOU WANT THE PUBLIC TO SEE YOU? <br />Be careful to not express political views, religious views or inappropriate views – you don’t want to turn off your fans!<br />It’s a good idea to plan what you want on your facebook fan page – before you get started. <br />
  7. 7. What To Put On Your Fan Page<br />
  8. 8. Be Authentic and Engaging<br />Silver Barn<br />Vin Diesel<br />Shaq<br />Tourism Currents<br />
  9. 9. Offer Fresh Content<br />Lady Gaga<br />Lenny Kravits<br />Aaron Steinmann<br />Darren Rowse<br />Ashton Kutcher<br />
  10. 10. TELL YOUR STORY<br />Caminito Argentinean Steakhouse<br />Michael Phelps<br />Barack Obama<br />Pat Palmer<br />
  11. 11. PROMOTE YOUR CAUSES<br />Chicago Bears<br />The Breast Cancer Site<br />Lance Armstrong<br />
  12. 12. I DON'T HAVE TIME<br />
  13. 13. Let’s Get Started<br />Sign in to facebook<br />Then go to www.facebook.com/pages<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20. Custom Landing Pages<br />http://www.ryanleej.com/make-your-fbml-page-a-facebook-landing-page-vanity-url/<br />Ryan helped me do this – feel free to try it yourself when you get home! <br />
  21. 21. Vanity URL <br />Capture just a part of this market! Make it easy for people to find you. Once you have 25 fans, go to www.facebook.com/username and create a vanity url<br />
  22. 22. CONTROL YOUR PAGE – Get Your Own Vanity Address<br />www.facebook.com/bradshorr<br />www.facebook.com/debworks<br />www.facebook.com/hamptonfranklincounty<br />
  23. 23. How often should I post? <br />
  24. 24. Many thanks to ….<br />http://www.coolinfographics.com/blog/2011/2/10/2010-facebook-vs-twitter-social-demographics.html<br />http://mashable.com/2010/11/15/biggest-facebook-brands/<br />http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html<br />http://www.hubspot.com<br />http://www.michaelhartzell.com/Blog/bid/58131/Obsessed-With-Facebook-Infographic-for-Social-Media-Marketing<br />
  25. 25. Deb Brown, Debworks<br />Deb Brown<br />www.debworks.com<br />deb@debworks.com<br />641-580-0103<br />At your service!<br />
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