Transcript of "Hotel motel marketing presentation for 2014 15"
Webster City Area Chamber of Commerce
Golfers from Minnesota are enticed to come to
Webster City to golf. These monies are spent on
advertising, golf packages in magazines and papers
These monies will be used to purchase decent
digital equipment and Chamber staff, board and
volunteers will shoot two minute videos throughout
the year that highlight our events and activities.
Last year we hired an individual to shoot several
videos and one large one at the end of the year.
Those videos will be used in 2014/2015 as well. We
want to add to our youtube channel new videos this
year and our marketing agency will promote those
videos as well.
We spend this money on designers for ads that are
used in many places. One ad for Ladies Night Out
can be used on Facebook, in Freeman Journal, in
AAA Living, etc. We have found we get a better
response with a professionally developed ad
We wish to create posters, book marks, cozies, welcome
bag and visitor bag items that promoteWebster City and
the Chamber. Our events will be listed as well on some of
these items. These are just a few of the physical items we
will use. We are in the planning process for Ladies Night
Out, JunqueFest 2015 and Summer Nights 2014/15 and will
need items there as well.
We plan on using some of these funds for advertising in
media too. Travel Iowa (state tourism department) offers
opportunities to partner with them in cooperative
advertising, but have not released information for 2015.
Funds will come from this section.
Facebook has adjusted their algorithm so that Fan
Pages postings only reach about 2% of their
followers. With paid advertising on Facebook, you
reach a larger audience and you can tailor your ads
to specific demographics. This will be a good fit for
Ladies Night Out, JunqueFest and Boone Trail
We mail activity guides to all the welcome centers
in Iowa and southern Minnesota. As we drive to
places out of state, we deliver activity guides as
well. We have shared them at conferences in South
Dakota, Minnesota and North Dakota this past
year. We also do mailings for events and create
postcards. We use flyers for all of our events as
We are currently in the planning stages with
inTANDEM Marketing and that will be finalized by
next week. We will continue with Facebook,
Instagram, Twitter, Pinterest, YouTube and
Eventbrite. We plan to add listings on the states
sites and Legacy Learning. We will remove Trip
Advisor and add LinkedIn Company page.
These magazines are placed in hotels around the
state. We would like to be able to do 3 quarter page
ads during peak season.
This budget allows us to advertise about 8 months
out of the year, during our peak seasons. We not
only place ads but also do one hour shows
We are working several direct
marketing campaigns that will focus on
Ladies Night Out, Winter Wonderland
and JunqueFest. It requires sending
postcards to targeted zip codes and
demographics. We will focus on a 100
Activities Guide, Highway 20 Guide and
various advertisements throughout the year
make up this amount. We also use their online
Freeman Journal and
This is a new vehicle for us. We will advertise in the
Iowa and Nebraska coop sections and in the
Minnesota paper and online. We are working with
our marketing agency, inTANDEM marketing to
achieve the best possible ads with a strong call to
Video Content Development
Total Budget for
Chamber Portion( 30%):
Hotel MotelTax Grant
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