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Mapping the Australian Screen Content Producer
 

Mapping the Australian Screen Content Producer

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Presentation given to the 2012 Centre for Creative Industries Symposium.

Presentation given to the 2012 Centre for Creative Industries Symposium.

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    Mapping the Australian Screen Content Producer Mapping the Australian Screen Content Producer Presentation Transcript

    • Deb Verhoeven@bestqualitycrab
    •  Project Team: David Court (AFTRS), AllanCameron (AFTRS), Deb Verhoeven Purpose: To map the culture, motivationsand aspirations of a highly influential sectorof the content production industries
    •  Scope:◦ Defined population > 4,000◦ Sample 2,000◦ 12% participation◦ mix of open and closed questions looking atclassifications, project details, education,employment, industry sentiment, attitudes andperceptions
    •  What does a producer do, exactly? Who is a producer, typically?
    • There are approximately one hundred and twenty-eightdifferent crafts and skills called upon in the manufacture of asingle picture including a familiarity in depth with story,writing, directing, casting, editing, acting, wardrobe,cinematography, sound, film colour, dubbing, publicity,carpentry, architecture, set design, make-up, music andlighting. It would be astonishing if any single executive hadeven a superficial knowledge of some of these highlyspecialized skills.William Fadiman, Hollywood Now, 1972, 128.
    • I know that I have opened a can of worms with the wordProducer because entertainment entities, both networks andstudios, have used the word with such inaccurate profligacyof late that it has lost its power of identification: AssociateProducers, Line Producers, Co-Producers, AssistantProducers, Executive Producers! (One can only guess whatthey all do…probably too much and too little.)Houghton. What a Producer Does, 1991, vii
    • Peter Weir once described the functions to me thus: the filmdirector is the pilot of a large aircraft wishing to reach itsdestination, and the producer is the navigator who helps toget them there safely and without hassles…In Australia,certainly, too many producers think theyre the pilot andneglect the navigation.Patricia Lovell, No Picnic: An Autobiography, p. 242.
    • Producers need to have skills and dexterity far beyond thoseof mere mortals. Producers are required to be tactful, witty atlunch, compassionate, charming to actors, clever with money,patient at the fifteenth meeting, mechanically able to fix aphotocopier, and able to remember thousands of details andtheir significance.Damien Parer, Excuse Me, but What is a Producer?, FilmBusiness: A Handbook for Producers, p. 2.
    • I can never understand how anyone can take on theresponsibility for planning any big show without guidancefrom God.J. Arthur Rank
    • Development Conceived of the underlying concept upon which the production is based orinvolved at its inception. Selected the material upon which the production is based and securednecessary rights for development and production of the material. Selected the writer(s). Supervised and oversaw the development process. Secured the initial financing. Served as the primary point of contact for the studio and/or financing entity.Subject to the control of the Owner, the "Produced by” in Theatrical Motion Pictures isexpected to exercise decision-making authority over a majority of the following specific jobfunctions:
    • Pre-productionSelected the director, co-producer and unit production manager.Selected the principal cast in consultation with the director.In consultation with the director, selected the production designer,cinematographer, editor and visual effects co.Participated in location scouting in consultation with the director.Supervised the preparation of the preliminary budget and approved andsigned the final budget in consultation with the Co-Producer and UPM.Creatively involved in the final shooting script in consultation with thedirector and the writer(s) and approved and signed the final shooting script.Approved the final shooting schedule in consultation with the director.Subject to the control of the Owner, the "Produced by” in Theatrical Motion Pictures isexpected to exercise decision-making authority over a majority of the following specific jobfunctions:
    • ProductionExercised final approval of the deals for the principal components of the production.Provided continuous in-person consultation with the director and principal castIn collaboration with the director, provided in-person consultation with the productiondesigner, art department, wardrobe, make-up and hair.In collaboration with the director, provided in-person consultation with the stuntcoordinator and on mechanical effects (if applicable).Supervised "on-set” and on a continuous basis the day-to-day operation of the producingteam and the entire shooting company.Approved the weekly cost report.Viewed the "dailies” and provided in-person consultation with the director, the editor, thestudio and/or financial entity.Subject to the control of the Owner, the "Produced by” in Theatrical Motion Pictures isexpected to exercise decision-making authority over a majority of the following specific jobfunctions:
    • ProductionProvided in-person participation on visual effects in consultation with the director, thestudio or financial entity.Selected the composer in consultation with the director, and participated in-person with thecomposer and the director in the scoring processProvided in-person consultation with the editor along with the director, the studio orfinancial entity, and participated on the final cut of the motion picture.Consulted with the director and the editor during the preparation of the first cut that isshown to the studio/financial entity.Selected the music supervisor in consultation with the director, and participated in-personduring the music recording sessions.Subject to the control of the Owner, the "Produced by” in Theatrical Motion Pictures isexpected to exercise decision-making authority over a majority of the following specific jobfunctions:
    • Post-Production/MarketingProvided in-person consultation with the director on the re-recording stage.Provided in-person consultation with the director on the titles and opticals.Provided in-person consultation with the cinematographer, the director, the studio and/orfinancing entity on the answer print or edited master.Consulted on the media plan and materials, and the marketing and distribution plans forthe motion picture.Consulted on the plans for exploitation of the motion picture in ancillary and foreignmarkets.Subject to the control of the Owner, the "Produced by” in Theatrical Motion Pictures isexpected to exercise decision-making authority over a majority of the following specific jobfunctions:
    • “…while no single producer is expected to undertake every one of these functions on agiven production, a credited producer must perform a majority of the producing functionslisted.”http://www.producersguild.org/?code_of_credits
    • Who is the typical producer?
    • •Health and Community Services•Cultural and Recreational Services•Education•Finance and Insurance•Communication Services
    •  Importance of Psychic income to offsetprecarity◦ The subjective value of non-monetary satisfaction Cross-media mobility is not simply acharacteristic of media consumption, but is afact of life in production Producers are „idealistic‟ rather thanpragmatic
    •  Allan Cameron, Deb Verhoeven and DavidCourt, “Above the Bottom Line: UnderstandingAustralian Screen Content Producers” MediaInternational Australia, Issue 136 (August2010) Deb Verhoeven and Allan Cameron, “Analysingthe culture of Australian screen contentproducers” Lumina, Vol. 6 (December 2010) http://csb.aftrs.edu.au/survey/