Understanding e-business workshop

welcome
• welcome
• housekeeping
• register
• health & safety
• toilets
• tea / coffee / water / soft drinks / biscuits...

aims and objectives
• aim
• to gain an overview of e-business
• objectives of the workshop
• analyse where your business is in terms of e-business
• identify how your business may benefit from e-business
skills or solutions
• identify a plan of action to CoPe with e-business

workshop notes form
• Using your workshop notes
• use as reference during and after
workshop
• record your current and future e-
business adoption against the following
topics:
•infrastructure & connectivity
•software & applications
•open source software
•content management systems
•customer relationship management
•web 2.0
• used to collect information for ONE

Understanding e-business - topic overview

e-adoption ladder

workshop notes form

infrastructure & connectivity
• desktop computer, laptop computer
• dial up Internet, broadband Internet
• email, web based email, mobile phone email
• Local Area Network, Wireless Internet / Network
• firewall, spam protection, anti virus
• data backed up regularly, data backed up offsite
• domainname
• internal web hosting, external web hosting
• disaster recovery and business continuity plan, ICT
strategy
• eLearning for staff development

software and applications
• office and desktop applications
• word processing, spreadsheets, presentations...
• web based office applications
• Google docs - www.google.com/docs
• Zoho - www.zoho.com
• document management
• secure access, version control, rollback

open source software
• open source software
• source - human and machine code
• open - viewable, changeable human code
• free...
•not as in “free beer” but as in “free speech”
•no purchased licence (for machine code)
• software written, for a purpose, for and by a
community, who actually use the software
• not just software
•content (text, image, audio & video) & format
•creative commons - copyleft

open source software

open source software
• case study - reusing old equipment
• school Internet research room with 10 PC’s for less than
£1,000
• Parkhill Junior School, Essex
• Computers from County Council
• £300 on CD-ROM based operating system - Linux
• Firefox - web browser
• remainder on refurbishment

open source software
• case study - reducing licence costs
• Microsoft Office Professional
•Word, Excel, PowerPoint, Access, Publisher, Outlook -
£459
• Open Office
•Writer, Calc, Impress, Base + Math, Draw
• Scribus - desktop publishing
• Thunderbird - email
• Firefox - browser

open source software
• why should I consider using open source?
• cost savings
• increase competitiveness
•“think like a big guy, pay like a little guy” IBM
• no provider lock-in
• proprietary and open source co-exist
•Microsoft supports & invests in open source
• maximise use of ICT infrastructure

open source software
• how does open source work?
• programmers can read, modify and redistribute the code -
the software evolves...
• people improve it and adapt it - and at an
astonishing pace compared to conventional software
development
• any change that improves on the original is shared
openly adding value over time
• people inspecting and adding value to open source
software improves the quality, security,
development speed and adaptability over time

open source software
• where’s the catch!?
• you still have to undertake a “software selection
process” - taking into account:
•
are you going to be a user or a user and
contributor?
•
how mature is the community?
•
how sustainable is the application?
•
what new skills or technologies are required?
•
who installs, integrates, trains, hosts, maintains and
supports the application?
•
is there an SLA available?

content management systems
• what is a content management system (CMS)?
• software to manage digital content
• typically web based
• provide wysiwyg editing
• secure login & authentication
• role based publishing workflow
• extensible via modules or plugins
• visual appearance via skins or themes

content management systems
• website, conditions
website copyright & IPR, website
terms &
• accessibility
• search engine optimisation, search engine
marketing, e-marketing, analytics
• CMS website
• e-commerceacceptonline, distance selling
- sell
regulations, online payments, provide
secure order processing, merchant account,
process online payments internally, process
online payments via a 3rd party
• automated response to emails & orders,
provide customer access to own accounts
• intranet, extranet
• employees work from home

customer relationship management
• what is customer relationship management (CRM)?
• system to manage a businesses relationship with its
customers
• capture, storage and analysis of customers
• manage vendor and partner relationships
• manage internal process information
• can be one or a number of systems
• can be dedicated CRM software or blend of applications
such as Office, CMS, database...

customer relationship management
• CRM system
• contact management account management,
management,
project
• purchase online
• online ordering, invoices & payment
integrated
• payment via BACS & CHAPS
• registered with ICO for data protection

web 2.0
• Wikinomics
•“how mass
collaboration
changes
everything”
• The Goldcorp
Challenge
• “open source”
proprietary
information,
harness “collective
geniuis”; inspiration
from MIT
conference

web 2.0
• what is web 2.0?
• a “second generation” of web based and hosted services

web 2.0
• web 2.0
• blogging
• RSS
• social networking
• connecting people to people...
• business networking
• LinkedIn, eCademy - connecting people to people
• CoPe
• connecting to people and people knowledge to knowledge,
people to knowledge,
knowledge to people

review...

e-adoption ladder

FREE e-learning course
• complete form
• ensure all business details are
completed
• if you know which course you want
tick, otherwise let us know via email
• coupon code to redeem at
www.deburca.co.uk/ebusinessworkshops
• photocopy of form to take away
• ...introducing CoPe and sources
of funding

introducing CoPe

introducing CoPe
• case studies
• searchable
knowledge
• best
practice
• business
experiences
• yours...!

funding your e-business progression
• Business Link
North East
• Step Change

aims and objectives
• aim
• to gain an overview of e-business
• objectives of the workshop
• analyse where your business is in terms of e-business
• identify how your business may benefit from e-business
skills or solutions
• identify a plan of action to CoPe with e-business

• thank you for your time today
• feedback form
• see you in CoPe and on your e-learning course...
• Joscelyn Upendran & James Burke
• deBurca provides:
• supported e-learning for e-business
• e-business consultancy
• open source software hosting, including CMS &
CRM