Overview of Web 2.0 for Codeworks Connect

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    Overview of Web 2.0 for Codeworks Connect - Presentation Transcript

    1. James Burke james.burke@deburca.co.uk
    2. overview of web 2.0
    3. overview of web 2.0
    4. community • Social Networking • User Generated Content • Wikinomics - “how mass collaboration changes everything” • Openess; Peering; Sharing; Acting Globally • The Goldcorp Challenge • “open source” proprietary information, harness “collective geniuis”; inspiration from MIT conference
    5. fragmented content • Content & data in many places - silos • Mashups via web service APIs • Read, Write and Process via the “cloud” • AWS S3 simple storage service • AWS EC2 elastic compute cloud • AWS SQS simple queue service
    6. presentation • AJAX - asynchronous javascript and XML • Rich Internet Applications - Adobe AIR, “widgets” • Google Gears - online / offline working • Google Android - open mobile stack
    7. product development 2.0 • harnessing collective intelligence • users as co- creators • turning applications into platforms
    8. CRM -> Vendor Relationship Management • CRM for better business relationships with their customers, what about customers relationships with their vendors? • who controls the interactions between vendor and customer? • are the interactions focused on transactions or
    9. Project VRM • Doc Searls, Project VRM Director: • “content” is inert, it isn’t alive, it doesn’t grow, or catch fire, or go viral. Ideas and insight do that. Interesting facts do that • “audiences” are passive, they sit still, clap and leave but this is not what happens with blogging or citizen journalism • Here it is about contribution, participation. It involves conversation but goes beyond that into a relationship where we all inform each other
    10. Web 3.0... • Expect talk of Web 3.0 to grow in 2008... • Wikipedia (1.5) is starting to evolve into 3.0 • Locking pages as they near completion, requiring edits to flow through trusted experts • Web 3.0 adds an additional layer of individual excellence and focus on top of the semantic web • Web 3.0 throttles the “wisdom of the crowds” from turning into the “madness of the mobs” by balancing with a respect of experts
    11. adopting Web 2.0 • How do you, will you, adopt the principles of Web 2.0 within your business / organisation? • CoPe - free community of practice for e-business www.copebusiness.com
    12. James Burke james.burke@deburca.co.uk

    + James BurkeJames Burke, 3 years ago

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