James Burke
james.burke@deburca.co.uk

overview of web 2.0

overview of web 2.0

community
• Social Networking
• User Generated Content
• Wikinomics - “how mass collaboration changes everything”
• Openess; Peering; Sharing; Acting Globally
• The Goldcorp Challenge
• “open source” proprietary information, harness “collective
geniuis”; inspiration from MIT conference

fragmented content
• Content & data in many places - silos
• Mashups via web service APIs
• Read, Write and Process via the “cloud”
• AWS S3 simple storage service
• AWS EC2 elastic compute cloud
• AWS SQS simple queue service

presentation
• AJAX - asynchronous javascript and XML
• Rich Internet Applications - Adobe AIR, “widgets”
• Google Gears - online / offline working
• Google Android - open mobile stack

product development 2.0
• harnessing
collective
intelligence
• users as co-
creators
• turning applications
into platforms

CRM -> Vendor Relationship Management
• CRM for better
business relationships
with their customers,
what about customers
relationships with their
vendors?
• who controls the
interactions between
vendor and customer?
• are the interactions
focused on transactions or

Project VRM
• Doc Searls, Project VRM Director:
• “content” is inert, it isn’t alive, it doesn’t grow, or catch fire,
or go viral. Ideas and insight do that. Interesting facts do
that
• “audiences” are passive, they sit still, clap and leave but
this is not what happens with blogging or citizen
journalism
• Here it is about contribution, participation. It involves
conversation but goes beyond that into a relationship
where we all inform each other

Web 3.0...
• Expect talk of Web 3.0 to grow in 2008...
• Wikipedia (1.5) is starting to evolve into 3.0
• Locking pages as they near completion, requiring edits to
flow through trusted experts
• Web 3.0 adds an additional layer of individual
excellence and focus on top of the semantic web
• Web 3.0 throttles the “wisdom of the crowds” from
turning into the “madness of the mobs” by balancing with
a respect of experts

adopting Web 2.0
• How do you, will you,
adopt the principles of
Web 2.0 within your
business / organisation?
• CoPe - free community
of practice for e-business
www.copebusiness.com

James Burke
james.burke@deburca.co.uk