HobNob Richmond

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    HobNob Richmond - Presentation Transcript

    1. The Best Source for Richmond, KY Information
      • What is HobNobRichmond.com ???
      • HobNobRichmond.com is part of the fastest growing nationwide network of community portals (interactive community web sites).  
      • According to Dictionary.com, the word "HobNob" means to associate on very friendly terms or a friendly, informal chat. That is what our whole business plan is based upon; getting out and rubbing elbows with the members of the community that are living life to the fullest. 
      • What does HobNobRichmond.com offer???
      • We offer community calendars and free mini-web pages to community organizations such as schools, churches, sports leagues, theater groups and other non-profit organizations. Additionally, we offer free blogs, discussion boards, classifieds, job postings and real estate listings. Our sites are "People-Powered" - built by the people, for the people of your community.
    2. Who benefits???
      • Members / Visitors
      • Get updated information on upcoming events and activities
      • Learn about new and existing businesses
      • Utilize Restaurant guide for local menus, Suggestions, and current “hot spots”
      • Gain and discuss valuable information related to business, hobbies, special interests, entertainment and more
      • Find Valuable Savings at local establishments
      • Local Businesses
      • Update the public on upcoming events, awards, or other relevant information about your business
      • Feature your restaurant, new items, awards and featured menus or specials
      • Update new information and correspond with potential customers interested in your industry or products
      • Offer incentive coupons to drive more consumers to your business
    3. Why Internet Marketing??? Not just a trend or passing fad, the Internet is the fastest growing marketing and advertising media in the industry. The Web not only produces high returns on investment, but also offers unparalleled opportunities for targeted advertising at low cost.
    4. Why Internet Marketing???
      • Did you Know?
      • Over all, 75% of adult Americans use the Internet, according to data from the Pew Internet & American Life Project gathered from October 24 to December 2, 2007. That number is up from the 70% during the same time in 2006.
      • "Internet ad spending will double by 2011 to 42 billion," according to eMarketer.
      • The Internet will influence nearly half of total retail sales in 2010
      • A study from IDC indicates that on average people spend 32.7 hours online a week and only 16.4 hours watching television. Newspapers and magazines get only 3.9 hours of our attention.
      • 57.1% of shoppers 18 or older say the Internet is their main source of information pre-purchase. (Burst Media, April, 2006)
      • As much as 52% of customers go online before buying offline (Yahoo/OMD, 2006)
      • We Target These People! Are You?
      • The Website!
      • Directory Listing Options
    5. Web Page Examples
    6. Web Page Examples
      • Other Exposure Opportunities
      • Below is an example of a Local, State, Regional, or National Ad , which is placed at the top of every page throughout the HobNob Local Network of community portals. Approximately 250,000 pages and growing daily. This ad is 728 x 90 pixels in size. Reach and frequency will determine pricing.
      • Other Exposure Opportunities
      •   Below is an example of a Featured Local Ad , which is placed on the home page (only) in either the middle or right side of your Hobnob Local city site and is 300 x 250 pixels in size. Discounts provided for multiple city contracts.
      • Other Exposure Opportunities
      •   Below is an example of a Premier Local Ad, which rotates at the bottom of every page on the site in groups of three and is 180 x 150 pixels in size. Discounts provided for multiple city contracts.
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