Theory & Strategy for Community Building

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  • + amitkarpe amitkarpe 9 months ago
    Please send me copy at amitkarpe@gmail.com
  • + amitkarpe amitkarpe 9 months ago
    Please send me copy at amitkarpe@gmail.com
  • + alohalavina alohalavina 10 months ago
    Hi, This is exemplary. I would like a copy to share with my colleagues at work, my email is mai_an_hoa@yahoo.com.

    Thank you for sharing this.
  • + debs Deb Schultz 11 months ago
    ok - all i will upload a shareable version!
  • + debs Deb Schultz 11 months ago
    wow - since copies are being requested - I have changed the settings you can now download - thanks! glad you like it. It is missing al ot of the 'exercise' pieces but I guess you can still glean the nuggets
  • + dinovoid dinovoid 11 months ago
    please share to my email jmtabanini@yahoo.com

    thanks.
    Dino
  • + crissalyn crissalyn 11 months ago
    i would love to have a copy of this slide presentation file....thanks!.....crissalyn_824@yahoo. com
  • + iful270 Saiful Hidayat 11 months ago
    salute, would you please share to my email iful270@yahoo.com
  • + guest88fdea guest88fdea 2 years ago
    please share to my email at syamsudinalfatah@yahoo.co.id

    thanks a lot
  • + mangoman John Rozzo 2 years ago
    Wonderful! Thanks for sharing this with us.
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Theory & Strategy for Community Building - Presentation Transcript

  1. Theory & strategy for community building Deborah Schultz www.deborahschultz.com “ technology changes, humans don’t”
  2. Welcome Introductions Expectations Outline of the day
  3. What Community What does community mean to you? An Exercise
  4. What did we learn? Community Building
  5. Important Concepts
    • Collaboration
    • Shared ideas, passions and experiences
    • Relationship building
    • Room for divergent views
    • Common language and knowledge, dialog
    • Social structure emerges organically
  6. Key Concepts
    • Common, shared purpose
    • Interaction - must be easy
    • Shared meaning
    • Feelings of influence and membership
    • Authenticity - Intimacy
    • Emergent structures
  7. The birth of a community
    • We just illustrated that:
      • Tacit and explicit theories drive our community strategy
      • Norming functions develop quickly
      • There is an individual and group collective
      • Clustering is a natural evolution of community
  8. Case Studies A critical analyses of existing communities Exercise II
  9. Community Types - Broad
    • Affiliation
    • Circumstance
    • Practice
    • Elective vs non-elective
  10. Three questions
    • Review the community list we created what do you think is the intention of this site?
    • Why do you think these examples are successful at community
    • How do they measure their success
  11. Choose a Site to “Read”
    • Flickr
    • Ebay
    • Quickbooks
    • Sourceforge
    • Threadless
    • Craigslist
    • Amazon
    • Vox
  12. Lessons learned
    • Community needs vary by type
      • Affiliation
      • Circumstance
      • Practice
      • Elective vs non-elective
    • Elective affinity means we cannot mandate community
    • Create platforms of emergent community
  13. Let’s get strategic What would you do? Exercise III
  14. Answer these questions
    • Who - are you designing for?
    • What are you going to give them?
    • How are you going to tell them?
    • How would you measure success?
  15. Three important rules
    • Culture is based on your theories
    • Strategy varies greatly for elective vs non-elective communities
    • A huge attitude shift is needed
    You are now a partner and catalyst
  16. Elements of Community
    • Content Curation
    • User Refined Search
    • Create & consume
    • The Live Web
    • Value is rewarded
    • Co-creation
    • Shared experience
    • Offline & online
    • Participation
    • Niche vs Mass
    • Authenticity
    This is not about technology
  17. Things to Think About
    • Define THE thing
    • Shift your viewpoint
    • What really drives your audience?
    • Give to get
    • Be bold, be different
    • Be a catalyst
    • Explore your assets
    • Everyone is an editor
    • Be human
    • Be an advocate
    • Feed the beast
    • Keep it simple
    • Iterate iterate iterate
  18. Inspiration & “gut check” reading Cluetrain Manifesto Seth Godin Citizen Marketers The Wisdom of Crowds The Starfish and the Spider Made to Stick Doc Searls, David Weinberger, Chris Locke Pick one Jackie Huba/Ben McConell James Suriowiecki Ori Brofman & Rod Beckstrom Chip & Dan Heath
  19. Thanks for participating
    • Deborah Schultz
    • www.deborahschultz.com
    • [email_address]
    • Technology changes, humans don’t

+ Deb SchultzDeb Schultz, 3 years ago

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