It's the People Stupid
by deb schultz on Nov 02, 2009
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From webdirections south 09 in Sydney Australia - An approach to designing more social and collaborative environments - a cross between business strategy and design
From webdirections south 09 in Sydney Australia - An approach to designing more social and collaborative environments - a cross between business strategy and design
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utylel1
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I’ve played in a lot of corners of the web.
Currently,
How many of you are designers?
Who did I leave out?
we are inherently social animals - if not we would probably not all be here today...we could sit at home and sign up for a webinar
Bricolage as a design approach – in the sense of building by trial and error – is often contrasted to engineering: theory-based construction.
A person who engages in bricolage is a bricoleur: someone who invents his or her own strategies for using existing materials in a creative, resourceful, and original way.
“Bricolage is what tinkers do-collecting odd bits of stuff they think may be potentially useful, then using whatever bits seem to work in the context of some later repair job. Simple. And yet profound. Because the bits the bricoleur ends up using were not designed for the use they end up being put to.
- Chris Locke
Thesis 10 As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
It is about your business your product and your customers How, when and where they are receptive to you
[and it better work, be easy to understand and add value to my life]
“somewhere along the way, markets, what we do together, became marketing, what we do to other people.”
Exactly. Just because markets are conversations doesn’t mean that marketing is.
Marketing has to change. It has to recognize that market conversations are now the best source of information about companies and their products and services. It has to recognize that those conversations are not themselves marketing — you and me talking about whether we like our new digital cameras is not you and me marketing to each another. Neither is our conversation a “marketing opportunity.” But the temptation to see it as such is well nigh impossible for most marketers to resist.
Fortunately, the people leading the thinking about this generally do honor the conversation as the thing that must be preserved. How the meme gets taken up, however, should worry us. We need to help marketers resist their deeply bred urges. We need to make preserving the integrity of the conversation as central a marketing tenet as is not lying about product specs or prices.
The world we live in today is a blend of the grand and the personal; The episodic and the continuum; The atom and the bits; The binary and the blurry; How these two “modes” work together.
The good news is that with the right learning and experimenting mindset we have some basic frameworks to keep in mind.
If we now have access to content and contacts - what kind of filters, frameworks and skills do we need to connect these dots and be truly useful?
EMOTION - we all know that irony is really lost on the web - how can we infuse emotion into our experiences
RELATIONSHIP - relationships take time - they have legs - i think of google as the long tale of reputation
CONTINUUM -
this entire page is filled with data that is interesting and about me