It's the People Stupid

It’s the People, Stupid Designing Social Experiences Web2Expo 2009, SF Deborah Schultz www.deborahschultz.com

We are inherently social animals

We are organic and social We bring these behaviors with us online

anyone know a a nice Where can I find a quiet restaurant in NYC? quiet restaurant in deb, get an LG HD NYC? best place to get a drink around here? deb, it’s john thanks for email on new features The Social Web sent to dev team An explosion of the personal woot - we launched! John - when you guys launching your new API?

Death of the Grand Gesture The social web is social http://ﬂickr.com/photos/dharmasphere/83294738/

http://www.ﬂickr.com/photos/saxcubano/440777294/ It is not about this don’t be swayed by the bling

or any of this

posting Sharing creating Connecting writing customizing hacking mashing-up expressing Customizing reading linking browsing rating copying pasting reconnecting re-using socializing recreating empowering organizing joining reviewing editing tagging collaborating Community watching publishing buying commenting participating entertaining Self Expressing volunteering researching organizing listening collecting helping co-creating

quot;It's not about telling and selling, quot;It's about relationships”

OK, so where’s the manual? Umm – there isn’t one … http://www.ﬂickr.com/photos/98469445@N00/299313394/

New framework for a new social web ‣ Organic vs Static ‣ Emotion vs Data ‣ Relationship vs Transaction ‣ Continuum vs Grand Gesture Jump in - passion & conviction!

The participatory web requires both new design thinking and a new set of human skills and behavior

The Human Skills ‣ Listener ‣ Connector ‣ Critic ‣ Partial geek ‣ Detective ‣ Catalyst ‣ Diplomat ‣ Juggler ‣ Approachable ‣ Intuitive ‣ Inquisitive ‣ driven by relationships

Migrating the social online Think of yourself as hosting a party

Tummler an entertainer or master of ceremonies, especially one who encourages audience interaction (from Yiddish tumler, from tumlen 'make a racket'; cf. German (sich) tummeln 'go among people, cavort') NOUN: 1. One, such as a social director or entertainer, who encourages guest or audience participation. 2. One who incites others to action. ETYMOLOGY: Yiddish tumler, from tumlen, to make a racket.

Mimic the Real World - Be Human

Let’s Break it Down ‣ Handshake ‣ Greeting ‣ Response ‣ Handoff ‣ Feedback ‣ Make me smarter about me

Enter is a handshake

Date Stamp is a Social Contract I will stay in touch

Sign-in is a greeting Acknowledges me

Give to get make me smarter about me & you

Awareness/Persistence

Handoff Did you know.....

Entertain me in unusual ways

Meet others like you Wee this is fun!

Moo Cards - making printing fun!

Some practical steps ‣ Join the lives of people vs. interrupting them ‣ Find a 'place' in the 'community', be a part of it ‣ Help users participate ‣ Stand for something & offer value ‣ The love you give is equal to the love you get ‣ Think constancy not episodic ‣ Experiment: Listen. Rinse. Repeat Thanks, Deborah Schultz - @debs www.deborahschultz.com

Credits: ‣ Slide 1 - http://www.flickr.com/photos/98469445@N00/299313394/ ‣ Slide 5 - http://flickr.com/photos/dharmasphere/83294738/ ‣ Slide 6- http://www.flickr.com/photos/saxcubano/440777294/ ‣ Slide 9 - http://www.flickr.com/photos/brentdanley/195801836/ ‣ Slide 10- http://www.flickr.com/photos/98469445@N00/299313394/ ‣ Slide 11 - ‣ Slide 14 - ‣ Slide 17 - http://www.dentyne.com/index.php?cat=ads&ad=print ‣ Slide 18 - http://www.flickr.com/photos/visualdensity/309263394/

http://www.deborahschultz.com	858
http://east.webdirections.org	101
http://opengl.jp	99
http://bitpakkit.blogspot.com	47
http://diy-marketing.blogspot.com	22
http://www.paulmichaelsparks.com	17
http://www.slideshare.net	14
http://deborahschultz.com	13
http://littlemofo.soap.com.au	12
http://www.clienteerhub.com	8
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http://bitpakkit.blogspot.fr	4
http://paper.li	4
http://8267.jp	4
http://wildfire.gigya.com	3
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http://www.opengl.jp	3
http://translate.googleusercontent.com	2
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http://74.125.153.132	2
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http://bitpakkit.blogspot.ca	1

It's the People Stupid

by deb schultz on May 13, 2009

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It’s the People Stupid — Presentation Transcript