The Cultural Impacts of the Social Web - Gnomedex 2007

“Stop Yelling and Start Weaving”
Communicating in a Relationship Economy
Deborah Schultz www.deborahschultz.com Technology changes, humans don’t

We are inherently social animals

Way way past
Life was simple.
Our universe was small

Recent past – Tribe moves away Photo by misterbisson http://www.flickr.com/photos/maisonbisson/89704297/

phone, email, god, more email??!! No more email

Present
The world is your oyster
Photo by gustavog http://www.flickr.com/photos/gustavog/9708628/in/set-222111/

The Flickrverse - connections are far flung and diverse . They are driven by expression and socialization

They happen everywhere, and anytime
and they cross boundaries

But are these relationships “real”?

God, I hope so!

In fact, the medium is the relationship
complex, light and diverse

We live - again - in a relationship economy
Transactions are the by-products of healthy relationships . The global economy is shifting from a mass media, consumer mass-marketing model to one that is far more emergent and decentralized . The involuntary loyalty of "sticky" services is falling victim to the far preferable voluntary loyalty won through responsiveness, quality, excellent service, reliability and trustworthiness.
Sometimes, transactions don't matter .
-Jerry Michalski

Relationships are hard and messy and subtle
They come to your aid when you least expect em in weird and wonderful ways

Think of it as relationship bricolage
Bricolage is what tinkers do-collecting odd bits of stuff they think may be potentially useful, then using whatever bits seem to work in the context of some later repair job. Simple. And yet profound. Because the bits the bricoleur ends up using were not designed for the use they end up being put to ”.
Chris Locke

You never know which of your online contacts will impact you when and how

We weave
between networks within networks over and around
deb, get an n95 best place to get a drink around here? woot - we launched! John - when you guys launching your new API? deb, it’s john thanks for email on new features sent to dev team anyone know a great fish place to eat in Seattle

When you weave, cool shit happens http://www.flickr.com/photos/eyefruit/179553810/

www.VirtualCapacity.com
[Gratuitous Image Slide]

Skills of the Weaver:
Listener
Connector
Critic
Partial geek
Detective
Catalyst
Diplomat
Juggler
Approachable
Intuitive
Inquisitive
driven by relationships
networkweaving.com/blog/2007/04/companion-planting.html

Thanks, btw So get out there and relate it’s in your nature!

How do you tune your weaving?
Be real
Jump in
Get transparent
Find your communities - online & offline
Be a catalyst
Know when to “let it go”
Be human - multi dimensional
Create opportunities to socialize
The love you give is equal to the love you get
Listen. Rinse. Repeat

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The Cultural Impacts of the Social Web - Gnomedex 2007

by deb schultz on Aug 13, 2007

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The Cultural Impacts of the Social Web - Gnomedex 2007 — Presentation Transcript