Code, Shmode - people trump algorithms. Tummeling for success

Code, Shmode,it’s People that Matter!Tummeling for successStartupFestival, MontrealJuly 2012Deborah Schultzwww.deborahschultz.comwww.tummelvision.tv@debs #tummel http://www.ﬂickr.com/photos/mrbula/1237966750/sizes/m/ http://www.ﬂickr.com/photos/98469445@N00/299313394/

First, a little about me‣ “Of the Web”‣ Reformed marketer‣ Human centered lens‣ Partial geek [alas, I don’t code]‣ “Translator, Catalyst, Pattern ﬁnder”‣ Formal work ‣ Founding Partner, Senior Fellow, Altimeter Group ‣ Co-founder Tummelvision ‣ P&G Digital Advisory Board Member ‣ Six Apart ‣ Executive Director NYC Info Center ‣ Launched Citibank.com

http://www.ﬂickr.com/photos/thomashawk/5327432805/sizes/l/in/photostream/This is a talk about people! Algorithms alone can’t do it @debs #tummel

http://www.ﬂickr.com/photos/saxcubano/440777294/It is not about this don’t be swayed by the bling

A reminder

http://ﬂickr.com/photos/dharmasphere/83294738/We are inherently social animals

Way way pastLife was simple

ttp://www.ﬂickr.com/photos/generated/Today, everything is Nodes are not just data but people connected & things

We bring our behaviors with vibrant, chaotic, organic us online

“We are weaving a global brain” VisualComplexity.com -Jerry Michalski

Culture of sharing Easier than ever before

Death of the Grand GestureContinuum vs Episodic http://ﬂickr.com/photos/dharmasphere/83294738/

You build authentic networksAnticipation before you need them

And yet….Web is still pretty binary

An adolescent hasn’t quite ﬁgured itself out

http://www.ﬂickr.com/photos/melkorcete/It takes us a looong time to We are agile as people but not as a adapt between versions species

http://www.ﬂickr.com/photos/wishymomEvery new technology brings new tensions and a reshaping of social frameworks @debs #tummel

http://www.ﬂickr.com/photos/malwethAs a result - we often feel like thisShifting rules - Leads to vulnerability, social discomfort and fragile trust

private persistence personal identity truth “friend” authentic currency rude trust presence reciprocity respect honesty anonymity value free ownership intimacy accountability public urgency secret comfort appropriate self share celebrity objectivity inﬂuence constancy commerce Source: Thomas VanderwalAnd we are renegotiating a vast array of social connections & deﬁnitions @debs #tummel

The subtext of language whenPhatic Communication connecting @debs #tummel

Lets examine a single piece of human interaction @debs #tummel

Let’s Break it Down‣ Handshake‣ Greeting‣ Response‣ Handoff‣ Feedback‣ Make me smarter about me

Enter is a handshake

Sign-in is a greeting Acknowledges me

Did you know.... Handoff

Make me smarter about me & you

This new participatory world requires a combinationof new design thinking, more sophisticated techtools and a renewed focus on human skills &emotion

Tummlers & TummelingOne, such as a social director orentertainer, who encourages guestor audience participation. 2. Onewho incites others to action.ETYMOLOGY: Yiddish tummler,from tumlen, to make a racket.Learn more at Tummelvision.tv

Rahav Segev NYTimes http://graphics8.nytimes.com/images/2007/04/11/arts/11stoo_CA0.600.jpgWith the customer In the pit making it happen! @debs #tummel

Sample Tummel Skills‣ Listener‣ Teacher‣ Connector‣ Emotive‣ Supportive‣ Critic‣ Catalyst‣ Diplomat‣ Approachable‣ Intuitive‣ Inquisitive‣ driven by relationships http://www.ﬂickr.com/photos/98469445@N00/299313394/

We are living in a world where your code is nolonger your differentiator - you are!What you stand for, how you design, communicate, gather and understand people andhuman behavior!

New framework for aparticipatory web‣ Organic vs Static‣ Emotion vs Data‣ Relationship vs Transaction‣ Continuum vs Grand Gesture‣ Anticipation vs Reaction‣ Relevance vs Chronology

Some Practical Steps‣ Be a sociologist or ethnographer‣ Think of yourself as a host‣ Be vulnerable‣ Help people participate‣ Make them smarter‣ Use human words‣ Hire a person to help [not an FAQ]‣ Think constancy not episodic‣ Remember you build a true network before you need it! http://www.ﬂickr.com/photos/gordonr/42555739/

Thanks!Thriving in a networked world!Learn more at our podcastwww.Tummelvision.tv@tummelvision#tummelDeb Schultzdeborahschultz@gmail.comwww.deborahschultz.comslideshare.net/debs@debs

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Code, Shmode - people trump algorithms. Tummeling for success

by deb schultz on Jul 19, 2012

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