Home Staging Presentation for Real Estate Agents Slideshare


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Differentiate your services from other agents by adding professional home staging services to your marketing package. Help your sellers realize a faster, more profitable sale. Call Spaces Streamlined Home Staging, Organization and Redesign today 253-468-8134

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Home Staging Presentation for Real Estate Agents Slideshare

  1. 1. Home Staging Realtor Presentation<br />
  2. 2. #1 Prepare the Home on the Inside <br />(Home Staging) <br />Buyers Need to “FEEL HOME” before Making an Offer…<br />Successful staging makes them feel that “If I buy this <br />house, I can live like this.” <br />#2 Marketing Campaign<br />Over 80% of buyers are online looking at photos of <br />homes FIRST- having beautiful photos of the staged<br />home is critical in order to compare favorably over <br />other properties.<br />#3 Price the Home Right the First Time<br />According to a National Association of Realtors survey, the longer a home stays on <br />the market, the further below list price it drops. <br /><ul><li>Homes that sold in the first 4 weeks averaged 1 percent more than the list price
  3. 3. Sold in 1 month to 3 months averaged 5 percent less
  4. 4. Sold in over 6 months averaged more than 10 percent less than list price.</li></ul>Three Keys to Selling a Home <br />
  5. 5. Staging is a MARKETING Tool<br />A home becomes a commodity or product<br />For a product to sell, it has to be successfully packaged and marketed<br />Staging seeks to produce positive impressions for buyers.<br />Your Home Stager…<br />Sees with “Buyer’s Eyes”<br />Sells the space- not the stuff <br />Reduces, Rearranges, Refreshes <br />Adds color and charm<br />Will create appeal for a broad market<br />Honors the homeowner and their belongings<br />Surveys show that professionally staged homes <br />sell 50% faster and on average for 6 to 10% more money than unstaged homes!<br />
  6. 6. Decluttering Increases Space and Appeal<br />
  7. 7. Simple Changes <br />
  8. 8. Making the Most of What They Have<br />
  9. 9. Affordable Purchases Add a Warm, Updated Feel<br />
  10. 10. Empty Spaces Become Living Places<br />
  11. 11. Staging Makes the Difference!<br />Buyers will judge the entire home based on first impressions...<br />Before<br />Which is more inviting to your potential buyers? <br />You only have one chance to make a positive first impression ! <br />
  12. 12.  Top Reasons to Use a Professional Home Stager<br />According to 2009 Home Gain Survey, a $300 investment in home staging resulted in an <br />average price increase of $1780 - a 586% Return on Investment! <br /> <br />The longer the home is on the market, the <br />lower the selling price- so stage first!<br /> <br /> Staged homes, on average, sell in half the <br /> time of non-staged homes.<br /> Only 10% of home buyers can visualize <br /> the potential of a home…<br />This is why staging a home is critical! Buyers only see what is-not what could be…<br />
  13. 13. Why It’s So Important to Stage A Vacant Home<br /> People Don’t Buy Houses, They Buy Homes<br /> <br />The number one reason a buyer purchases a home is because it “felt home.”<br />Without Furniture, There Is No Frame Of Reference<br /> <br />Many times a buyer can’t even tell if it’s the living room or dining room in an <br />unfurnished home. <br /> <br />When A Room Is Empty, Buyers Focus On Negative Details<br /> <br />Vacancy Rate Is At All-Time High<br />Make your home stand out from all the empty homes <br />on the market!<br />Can buyers envision themselves living here?<br />
  14. 14. Our Feel Home Staging Philosophy<br />First Impressions We focus on making each one positive <br />Eliminate Clutter To create clean, open and spacious feel.<br />Emphasize the Positive while Downplaying the Negative <br />Lighten Up We’ll focus on lighting, color and décor for a bright, warm and inviting space<br />Home Buyer’s AppealLet’s depersonalize while retaining the warmth<br />Obligations – Cleaning and Repairs Take care of these for a move-in ready feel<br />Modernizing Update using what is already in the home before adding new <br />Emotional Connection Points Let’s make buyers fall in love with the home!<br />
  15. 15. Staging Services<br />For Occupied Homes<br />A Consultation will provide recommendations for decluttering, cleaning, paint, new fixtures and other affordable cosmetic improvements and/or furnishings and accessories that will result in a high ROI as well as educate the client on turning their personal home into a market-ready product. <br />Staging Day(s)- we’ll showcase each room by editing and <br />rearranging furnishings, artwork and accessories to create<br />a spacious, warm and inviting environment. <br />Beautiful after staging photos will be emailed to homeowner <br />and agent for their use.<br />
  16. 16. Vacant Home Staging <br />We’ll give each space a purpose and create warmth and impact…<br />Phone estimate and on-site meeting, before photos, planning<br />Furniture and accessory selection and delivery arrangements<br />One or more staging days<br />Weekly/biweekly property checks<br />After the sale we’ll meet the movers & spend a day or more <br />destaging the home<br />After staging photos for homeowner and real estate agent<br />
  17. 17. See how offering home staging services as part of your marketing package benefits you…<br /> <br />Buyers want a home that is move-in ready<br />Staging puts more money in your sellers’ pockets When <br />you improve upon a product, you command a higher price and <br />better commissions for you, as well<br />Brings other agents in to view your properties You’ll be<br />known for listing move-in ready homes <br />Adds to credibility Outsourcing to professional home stagers <br />shows clients you’re focused on your expertise- marketing the <br />home <br />More client referrals Providing home staging sets you apart from other agents - happy clients will be singing your praises!<br />
  18. 18. Additional Benefits<br />Video slideshow email links and hand-outs to educate <br />your sellers about staging.<br />Special Agent Pricing for Staging Consultations <br />and Services As a new Realtor Partner courtesy, <br />our first consultation with one of your clients <br />is complimentary. <br /> <br />Our referrals- we’re often contacted by sellers before<br />they’ve chosen an agent- we’re happy to refer agents who <br />utilize our staging services.<br /> <br />
  19. 19. Home Staging is Affordable<br />Including a consultation and/or staging in your marketing package is affordable and often <br />results in the client doing more to make their home desirable.<br />Choose the package that best fits your marketing plan<br />Two Hour Working Consultation Recommendations for preparing the home for <br />marketing, key hands-on staging as time allows and a proposal for further staging so the <br />client can then choose to follow-up on their own<br />Half or Full Day Hands-on Staging- to follow consultation <br />or as a combined consultation/staging day- perfect for<br />Preparing for an Open House or your professional photographer’s <br />photo shoots <br />Vacant Home Staging<br />Agent discount on service fee<br />Rather your sellers pay for staging? <br />Refer them to us- as your clients, they’ll receive your agent discount pricing<br />Contact us for current pricing<br />
  20. 20. Thank You!<br />Contact us 253-468-8134 or debra@spacesstreamlined.com<br />for more information <br />
  21. 21.  <br />Debra Ostrus<br />Professional Home Stager & Redesigner<br />Professional Organizer <br />Associations: HSR, ASHSR, RESA, Napo, <br />Alliance of Women Owned Businesses<br />