Video marketing

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SMCVE conference June 17th Social Media Conference - Dave Griffin, Video Marketing

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  • Paradigm shift over past five years - Truth:Marketing has shifted from a one-way broadcast to a multi-point conversation
  • GROUPS OF 3 – 5 THINGS THAT YOU ARE GOING TO ACTION FROM TODAYDO 1 OR 2 THINGS VERY QUICKLY
  • ½ room sun reader exercise½ room audi a4 owner
  • There are many facets and platforms for social media but today we are going to concentrate on the 5 Key areasFacebook – over 500 million users - if a country would be 3rd largest in the world!! fastest growing demographic 35 to 65 year old womenLinkedIn - over 100 million professionals with an average salary of £60,000You Tube - world’s 2nd largest search engine, owned by Google, 2 billion videos are watched daily, average user spends 15-20 minutes per day on you tube, Twitter – over 200 million users sending an average of 1,3 million tweets per hour
  • 11.22
  • There are only 3 Types of People in Business:People who watch things happenPeople who Make things HappenPeople who wonder what the Hell HappenedTom Peters is Author of Books including – In search of Excellence and is Considered a Global Management Expert
  • 397 only 9 places left
  • Video marketing

    1. 1. Welcome<br />Video Marketing<br />
    2. 2. Who’s This Guy?<br />
    3. 3. Why Listen to Me?<br />13,447 followers <br /> 6,655 Connections <br /> linking to 16,819,614+ professionals<br />2,986 Fans/friends <br />
    4. 4. Why This is a Different Learning Environment…<br />Cone of Learning<br />After 2 weeks we tend to remember<br />Nature of Involvement<br />Doing the Real Thing<br />90% of what we say and do<br />Giving a Talk<br />Simulating the Real Experience<br />Active<br />Doing a Dramatic Presentation<br />70% of what we say<br />Participating in a Discussion<br />Looking at an Exhibit Watching a Demonstration<br />Watching a Demonstration<br />Seeing it Done on Location<br />Reading<br />Looking at Pictures<br />Hearing Words<br />Watching a Movie<br />50% of what we hear and see<br />Passive<br />30% of what we see<br />20% of what we hear<br />10% of what we read<br />
    5. 5. Focus on Actions<br />
    6. 6. What Do You Want To Get From This Workshop Today?<br />
    7. 7. 5 Components of The Business Engine<br />Profit <br />Margins<br />Life TimeValue<br />Up Sell/Cross Sell<br />Enquiries<br />Conversion<br />
    8. 8. Which of These 3 Roads Are You On?<br />Have Accounts &<br /> Not Using<br />HAVE Used them but got <br />NO Success<br />Are Having Some Success <br />but Want More<br />
    9. 9. What Happens if You Don’t Learn This?<br />Only 14% trust traditional ads<br />78% of consumers trust peer recommendations<br />97% of consumers use online searches when researching products or services<br />
    10. 10.
    11. 11.
    12. 12. It’s Part of Your 10 Spoke Marketing Wheel<br />Website<br />10. Networking<br />2. Google Adwords<br />3. Press Releases<br /> 9. Magazine Adverts<br />8. Social Media<br />4. Direct Mail<br />5. News Letters<br />7. Directory Adverts<br />6. Joint Ventures<br />
    13. 13. Numbers You Should Think About…<br />NewProspects <br />InactiveClients<br />ActiveClients<br />1:3<br />1:2<br />1:6<br />
    14. 14. The Critical Business Lesson ...<br />Profit<br />Profit<br />is a DirectResultof <br />Repeat Customers<br />
    15. 15. Where to Spend Your Marketing Time?<br />Local Geographical Area<br />10%<br />60%<br />Existing Customers<br />30%<br />New ‘A’ Prospects <br />
    16. 16. High Power Targeting for “A” Clients<br />D Grade<br />V.LowProfit<br />High Maintenance<br />C Grade<br />Low Profit<br />Low Maintenance<br />B Grade<br />Medium Profit <br />High Maintenance<br />A Grade<br />High Profit<br />Low Maintenance<br />
    17. 17. Who is your target market?<br />
    18. 18.
    19. 19. 1 of 4 Key Tools to Master to Get Found<br />
    20. 20. The New Economy Search Engine<br />2,000,000,000 videos watched daily!<br />
    21. 21. There are more than two billion views on YouTube each day<br />24 hours-worth of video content is uploaded every minute<br />46 years-worth of YouTube content is watched each day on Facebook<br />The average user spends a quarter of an hour each day on the site<br />70% of YouTube’s traffic comes from outside the USA<br />The site is monetising more than a billion video views each month<br />94 of AdAge’s 100 top advertisers have executed YouTube campaigns<br />The number of advertisers running display ads across YouTube has increased by around 1,000% in the last year<br />
    22. 22. Bad Customer Service News Travels FAST!<br />OLD ECONOMY<br />NEW ECONOMY<br />Dissatisfied World call 10 people<br />Thousands in seconds<br />
    23. 23. United Airlines Vs David Caroll<br />
    24. 24. Being Creative ….<br />
    25. 25. How to Look Professional ……<br />
    26. 26.
    27. 27.
    28. 28. Set Up for Success<br />
    29. 29.
    30. 30.
    31. 31. What to Say ……<br />Tips<br />FAQs<br />Client Successes<br />Links<br />SAQs<br />Humanity<br />
    32. 32.
    33. 33.
    34. 34.
    35. 35.
    36. 36. Implement a System to Educateyour customers …<br />The Million Pound<br />Money Matrix<br />
    37. 37. Our CORE Belief is that …<br />“Continued Learning is the ONLY real source of sustainable competitive Advantage in Business today!”<br />
    38. 38. What Were Your Top Learning's & Ideas? <br />
    39. 39. Monthly Social Media & <br />Lead Generation Webinar<br />Next Date – 29th June Social Media Makes YOU the Expert<br />Cost £15 per month<br />
    40. 40. Thank you<br />

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