Untangling the web:  Consolidating 100+ websites into 1 Deb Parker, Manager Internal Communications & Publishing Departmen...
Background <ul><li>Tangled web environment </li></ul><ul><li>No Departmental online communication strategy or plan  </li><...
Audit <ul><li>147 websites </li></ul><ul><li>Multiple entry points </li></ul><ul><li>Many owners </li></ul><ul><li>Talking...
Audit cont. <ul><li>No standardised content approval </li></ul><ul><li>No process for decommissioning sites </li></ul><ul>...
Consequences <ul><li>Audiences keep coming but… </li></ul><ul><ul><li>Information is not there or undiscoverable </li></ul...
Solution <ul><li>Address WoVG requirements by  </li></ul><ul><ul><li>consolidating websites  </li></ul></ul><ul><ul><li>im...
How? <ul><li>Developed detailed ‘As Is’ profile of existing websites  </li></ul><ul><ul><li>further auditing against WoVG ...
Information Architecture <ul><li>Developed Information Architecture (IA) </li></ul><ul><ul><li>Inclusive & integrated  </l...
Information Architecture <ul><li>Key audiences are: </li></ul><ul><ul><li>students (segmented into primary, secondary, adu...
Information Architecture <ul><li>Topics </li></ul><ul><ul><li>Of the 10 topics, 3 topics are primarily for parents, employ...
Information Architecture <ul><li>About DE&T </li></ul><ul><ul><li>Provides an organisational or corporate view of educatio...
Topics Audiences Corporate pages News items Highlights
Visual Design
Accessibility & Usability <ul><li>To ensure the site is accessible and usable to as many users as possible </li></ul><ul><...
Developing & Consolidating Content <ul><li>Writing  substantial new content  for external audiences, giving a coherent pic...
Developing & Consolidating Content <ul><li>Initially grouping  existing DE&T websites   under common topic homepages to pr...
Managing content on the new site <ul><li>Developing a  Business Framework  t o support the integrated single entry website...
Managing content on the new site <ul><li>Recommended: </li></ul><ul><ul><li>Coordinated approach to online publishing – us...
Next steps…  <ul><li>Staged build and release  </li></ul><ul><ul><li>Stage 1 launched in early July 2006 </li></ul></ul><u...
Contact Information <ul><li>Deb Parker  </li></ul><ul><li>Manager Internal Communications & Publishing </li></ul><ul><li>D...
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Untangling the Web

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Consolidating 100+ websites into 1

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Transcript of "Untangling the Web"

  1. 1. Untangling the web: Consolidating 100+ websites into 1 Deb Parker, Manager Internal Communications & Publishing Department of Education & Training, Victoria Website Content Management for Government
  2. 2. Background <ul><li>Tangled web environment </li></ul><ul><li>No Departmental online communication strategy or plan </li></ul><ul><li>Whole of Victorian Government (WoVG) Web Standards introduced </li></ul><ul><li>No clear idea on </li></ul><ul><ul><li>number of websites within DE&T and who owned them </li></ul></ul><ul><ul><li>number of websites that would require updating to meet standards </li></ul></ul><ul><li>Audit </li></ul>
  3. 3. Audit <ul><li>147 websites </li></ul><ul><li>Multiple entry points </li></ul><ul><li>Many owners </li></ul><ul><li>Talking to ourselves </li></ul><ul><li>A lot of out-of-date content </li></ul><ul><li>A lot of duplicated content – often contradictory </li></ul>
  4. 4. Audit cont. <ul><li>No standardised content approval </li></ul><ul><li>No process for decommissioning sites </li></ul><ul><li>Lack of resources with expertise in content development for the web </li></ul>
  5. 5. Consequences <ul><li>Audiences keep coming but… </li></ul><ul><ul><li>Information is not there or undiscoverable </li></ul></ul><ul><ul><li>Information is wrong </li></ul></ul><ul><ul><li>Information is out of date </li></ul></ul><ul><li>Public unable to make reliable and accurate decisions relating to their own and their children’s education and training </li></ul><ul><li>DE&T ability to fulfil its vision is thus impeded </li></ul>
  6. 6. Solution <ul><li>Address WoVG requirements by </li></ul><ul><ul><li>consolidating websites </li></ul></ul><ul><ul><li>improving information service delivery </li></ul></ul><ul><li>By … </li></ul><ul><ul><li>Creating a single entry website for external and internal audiences that is: </li></ul></ul><ul><ul><ul><li>Effective </li></ul></ul></ul><ul><ul><ul><li>Consistent </li></ul></ul></ul><ul><ul><ul><li>Integrated </li></ul></ul></ul><ul><ul><ul><li>Comprehensive </li></ul></ul></ul>
  7. 7. How? <ul><li>Developed detailed ‘As Is’ profile of existing websites </li></ul><ul><ul><li>further auditing against WoVG web standards </li></ul></ul><ul><ul><li>reviewing accuracy and relevancy of content </li></ul></ul><ul><li>Extensive consultation </li></ul><ul><ul><li>website owners and managers </li></ul></ul><ul><ul><li>learning more about their wants and needs </li></ul></ul><ul><ul><li>did not consult with external stakeholders at this stage, but did consult with information services team </li></ul></ul>
  8. 8. Information Architecture <ul><li>Developed Information Architecture (IA) </li></ul><ul><ul><li>Inclusive & integrated </li></ul></ul><ul><ul><ul><li>Covers all stages of education – pre-school through to adult learning </li></ul></ul></ul><ul><ul><li>Segmented </li></ul></ul><ul><ul><ul><li>By audience </li></ul></ul></ul><ul><ul><ul><li>By topic </li></ul></ul></ul><ul><ul><li>Tested extensively </li></ul></ul><ul><ul><ul><li>Internal stakeholders </li></ul></ul></ul><ul><ul><ul><li>External stakeholders – parents, students, teachers, school office staff, apprentices, employers … </li></ul></ul></ul><ul><ul><li>Content mapping </li></ul></ul><ul><ul><ul><li>Consultation with existing website owners/managers </li></ul></ul></ul>
  9. 9. Information Architecture <ul><li>Key audiences are: </li></ul><ul><ul><li>students (segmented into primary, secondary, adult etc) </li></ul></ul><ul><ul><li>parents </li></ul></ul><ul><ul><li>teachers & trainers (segmented) </li></ul></ul><ul><ul><li>leaders & managers (segmented) </li></ul></ul><ul><ul><li>employers & industry </li></ul></ul>
  10. 10. Information Architecture <ul><li>Topics </li></ul><ul><ul><li>Of the 10 topics, 3 topics are primarily for parents, employers and people new to education </li></ul></ul><ul><ul><ul><li>Content for these topics is being specially written </li></ul></ul></ul><ul><ul><ul><li>Provides an overview of each stage in education </li></ul></ul></ul><ul><ul><ul><li>Provides answers to common questions and issues </li></ul></ul></ul><ul><ul><ul><li>Written in plain English and jargon free </li></ul></ul></ul><ul><ul><ul><li>Will link to other topics as required eg link to policy </li></ul></ul></ul><ul><ul><li>7 topics are primarily for people working in the education sector </li></ul></ul><ul><ul><ul><li>Containing website content from the existing 147 websites </li></ul></ul></ul><ul><ul><ul><li>Content mapping </li></ul></ul></ul>
  11. 11. Information Architecture <ul><li>About DE&T </li></ul><ul><ul><li>Provides an organisational or corporate view of education </li></ul></ul><ul><ul><li>Includes a description of the role of each office, divisions and regions, plus links </li></ul></ul><ul><ul><li>Service delivery / program information will located in the appropriate topic area </li></ul></ul>
  12. 12. Topics Audiences Corporate pages News items Highlights
  13. 13. Visual Design
  14. 14. Accessibility & Usability <ul><li>To ensure the site is accessible and usable to as many users as possible </li></ul><ul><ul><li>Site built using W3C css standards </li></ul></ul><ul><ul><li>Thoroughly tested to W3C standards </li></ul></ul><ul><ul><li>Information Architecture tested with external users twice </li></ul></ul><ul><ul><li>Visual design tested with external users twice </li></ul></ul><ul><ul><li>Prototype of site was tested with external users </li></ul></ul><ul><li>Yet to be scheduled </li></ul><ul><ul><li>External accessibility testing </li></ul></ul><ul><ul><li>Multilingual content development </li></ul></ul><ul><ul><li>User testing of content </li></ul></ul>
  15. 15. Developing & Consolidating Content <ul><li>Writing substantial new content for external audiences, giving a coherent picture of education, answering common questions and issues </li></ul>
  16. 16. Developing & Consolidating Content <ul><li>Initially grouping existing DE&T websites under common topic homepages to provide greater exposure to all existing DE&T websites </li></ul><ul><ul><li>Greater visual consistency by applying the common departmental header & footer to these websites </li></ul></ul><ul><li>Eventually, all websites will be consolidated into the relevant topic area in the single entry website </li></ul>
  17. 17. Managing content on the new site <ul><li>Developing a Business Framework t o support the integrated single entry website </li></ul><ul><ul><li>Extensive consultation with other Victorian government agencies </li></ul></ul><ul><ul><li>Best practices </li></ul></ul><ul><ul><li>Consulted with internal stakeholders </li></ul></ul>
  18. 18. Managing content on the new site <ul><li>Recommended: </li></ul><ul><ul><li>Coordinated approach to online publishing – using the Department’s WebCMS </li></ul></ul><ul><ul><ul><li>Distributed authoring for internal content </li></ul></ul></ul><ul><ul><ul><li>Centralised authoring for external content (i.e. content for parents, students, general public etc) </li></ul></ul></ul><ul><ul><li>Managing IT standards and content standards separately – 2 different teams </li></ul></ul><ul><ul><li>Consistent policy, standards and guidelines for managing content leading to a c oordinated approach to content quality </li></ul></ul>
  19. 19. Next steps… <ul><li>Staged build and release </li></ul><ul><ul><li>Stage 1 launched in early July 2006 </li></ul></ul><ul><ul><li>Integration of external websites is expected to continue for 1-2 years </li></ul></ul><ul><ul><li>Developing central content management team independent of IT </li></ul></ul><ul><ul><li>Developing policy, standards and guidelines around online publishing and content quality </li></ul></ul>
  20. 20. Contact Information <ul><li>Deb Parker </li></ul><ul><li>Manager Internal Communications & Publishing </li></ul><ul><li>Department of Education & Training, Victoria </li></ul><ul><li>Tel: 03 9637 2632 Email: [email_address] </li></ul>

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