Social Media: The What For

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How will your company use Social Media? Examples of how companies are successfully using social media to monitor their brand, increase customer loyalty, improve brand awareness, build authority, …

How will your company use Social Media? Examples of how companies are successfully using social media to monitor their brand, increase customer loyalty, improve brand awareness, build authority, develop focus groups, and more. I call this my "wheels turning" presentation. Everyone walks away with new ideas of how they can use Social Media. I have given it many times for different organizations: SCORE, Chambers of Commerce, Atlantic City Tourism Council. It always gets excellent feedback. http://www.DeborahLSmith.com

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Transcript

  • 1.
  • 2. The What For © Copyright 2010 – Deborah L. Smith, Social Media Consulting Engagement
  • 3. The Mindset “ Using social media effectively demands mindsets and capabilities that are unfamiliar and sometimes even counter intuitive to business managers.” Jay Deragon
  • 4. The Tools
    • Blogs
    • LinkedIn
    • Twitter
    • Facebook
    • YouTube
    • Ning
    • And hundreds more.....
  • 5. Brand Monitoring
    • Find out what your competition is doing with this market
    • Discover what people are saying about your company / brand
    • Hear what your target audience is talking about/cares about
    © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 6. Listening Tools
    • Google Alerts: email updates of the latest Google results (web, blogs, news, etc.) based on your choice of query.
    • Monitter.com: Lets you "monitter" the twitter world for a set of keywords and watch what people are saying.
    • Search.Twitter.com: Twitter's own search tool
    © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 7. Monitoring Your Brand © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 8. Brand Awareness & Loyalty Surf Taco Insert Fan page © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 9. Surf Taco on Facebook © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 10. Social Search & SEO © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 11. Brand Awareness © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 12. Focus Groups © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 13. Customer Loyalty & Brand Awareness Real Estate © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 14. Customer Loyalty & Brand Awareness Hospitality
  • 15. Brand Awareness Hospitality
  • 16. Customer Service © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 17. Developing Authority © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 18. Developing Authority Real Estate © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 19. Event Promotion © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 20. Event Promotion Hospitality © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 21. Event Promotion Higher Education © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 22. SEO & Blogs Restaurants © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 23. SEO Benefits © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  • 24. How Will Your Company Use Social Media? © Copyright 2010 – Deborah L. Smith, Social Media Consulting Engagement
  • 25. Deborah Smith Social Media Consulting Follow Me on Twitter @DeborahLSmith Fan me on Facebook.com/SocialMedia4Business For Tips on using social media subscribe to my blog www.DeborahLSmith.com