Social Media: The What For

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How will your company use Social Media? Examples of how companies are successfully using social media to monitor their brand, increase customer loyalty, improve brand awareness, build authority, develop focus groups, and more. I call this my "wheels turning" presentation. Everyone walks away with new ideas of how they can use Social Media. I have given it many times for different organizations: SCORE, Chambers of Commerce, Atlantic City Tourism Council. It always gets excellent feedback. http://www.DeborahLSmith.com

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Social Media: The What For

  1. 1.
  2. 2. The What For © Copyright 2010 – Deborah L. Smith, Social Media Consulting Engagement
  3. 3. The Mindset “ Using social media effectively demands mindsets and capabilities that are unfamiliar and sometimes even counter intuitive to business managers.” Jay Deragon
  4. 4. The Tools <ul><li>Blogs </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Ning </li></ul><ul><li>And hundreds more..... </li></ul>
  5. 5. Brand Monitoring <ul><li>Find out what your competition is doing with this market </li></ul><ul><li>Discover what people are saying about your company / brand </li></ul><ul><li>Hear what your target audience is talking about/cares about </li></ul>© Copyright 2010 – Deborah L. Smith, Social Media Consulting
  6. 6. Listening Tools <ul><li>Google Alerts: email updates of the latest Google results (web, blogs, news, etc.) based on your choice of query. </li></ul><ul><li>Monitter.com: Lets you &quot;monitter&quot; the twitter world for a set of keywords and watch what people are saying. </li></ul><ul><li>Search.Twitter.com: Twitter's own search tool </li></ul>© Copyright 2010 – Deborah L. Smith, Social Media Consulting
  7. 7. Monitoring Your Brand © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  8. 8. Brand Awareness & Loyalty Surf Taco Insert Fan page © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  9. 9. Surf Taco on Facebook © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  10. 10. Social Search & SEO © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  11. 11. Brand Awareness © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  12. 12. Focus Groups © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  13. 13. Customer Loyalty & Brand Awareness Real Estate © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  14. 14. Customer Loyalty & Brand Awareness Hospitality
  15. 15. Brand Awareness Hospitality
  16. 16. Customer Service © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  17. 17. Developing Authority © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  18. 18. Developing Authority Real Estate © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  19. 19. Event Promotion © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  20. 20. Event Promotion Hospitality © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  21. 21. Event Promotion Higher Education © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  22. 22. SEO & Blogs Restaurants © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  23. 23. SEO Benefits © Copyright 2010 – Deborah L. Smith, Social Media Consulting
  24. 24. How Will Your Company Use Social Media? © Copyright 2010 – Deborah L. Smith, Social Media Consulting Engagement
  25. 25. Deborah Smith Social Media Consulting Follow Me on Twitter @DeborahLSmith Fan me on Facebook.com/SocialMedia4Business For Tips on using social media subscribe to my blog www.DeborahLSmith.com

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