LinkedIn Fundamentals


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This was an hour presentation I did for the Women Chemists Committee at the American Chemical Society\'s National Convention in Philadephia. Contact me for other specialized Social Media presentations for your next trade show or conference.

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LinkedIn Fundamentals

  1. 1. FundamentalsDeborah Smith is a certified LinkedIn Instructor who has conducted LinkedIn TrainingWorkshops for major Law Firms, Banks, Universities and Industry organizations. As asought after Social Media professional, Deborah provides public and private training,consulting and coaching on developing winning strategies and tactics for Blogs,Facebook, Twitter and LinkedIn.
  2. 2. The Different Cultures of Social Media Platforms Myspace = Rock Concert YouTube = Time Square Facebook = Pub Twitter = Dinner Party Pinterest = Scrap Book Party LinkedIn = Trade Show 2
  3. 3. Today’s Agenda• Why LinkedIn and The Basics• Navigating LinkedIn• Profiles – Development/Optimization• Network Building– Big vs. Small, Strategic Approach• Connecting through Groups• Researching Job Opportunities and Companies• Advanced Search Techniques 3
  4. 4. Why Linkedin?February 2012: Forbes Magazine Reported a huge jump in revenuesfrom LinkedIn’s recruiting services making the company the fastestgrowing public provider of corporate recruiting solutions.Majority of HR Professionals and Recruiters report LinkedIn as their#1 solution for recruiting passive job seekers. What kind of first impression are you making?Recruiters Use Google to Source Leads. Google loves LinkedIn Profiles.LinkedIn is becoming more and more accepted as a means toconnect professionally. Are you accessible? 4
  5. 5. The Basics: Your Network The Connection Tiers First Tier Connections One to One Connection Second Tier Connections All of the Connections of Your 1st Tier Connections Third Tier Connections All of your 2nd tier’s connections, connections What this means for me: My Network of 4,846 Connections links me to 15,652,357+ professionals. 5
  6. 6. Navigating LinkedIn 6
  7. 7. Change Your The LinkedIn Home Page SettingsMain AdvancedNavigation SearchStatus People youUpdates may want to connect with News: Great for Update contentUpdatesfrom yourconnections Who has viewed your profile 7
  8. 8. More Home Page Don’t Forget the More Tab: Answers Learning Center Reading List Events Blog Link Applications Directory 8
  9. 9. Settings You Get There from Here 9
  10. 10. Who can see your activity feed? Everyone Your Network Your Connections Only You 10
  11. 11. Do You Want to Be Anonymous? 11
  12. 12. Who Can See Your Connections? You can choose to show or hide your connections but users will always be able to see any shared connections . 12
  13. 13. What Info Do You Want Non-LinkedIn Users to See? 13
  14. 14. Profile DevelopmentYour First Impression 14
  15. 15. The LinkedIn ProfileYour First ImpressionNot a resume,Keep it ConversationalHow Can You Help The PersonReading Your Profile?Focus on KEYWORDS thatemployers, customers, clientswould use. 15
  16. 16. Optimizing Your Profile Headshot, close up, looking out Most important keywords. Do not make them too broad. Convert profile to .pdf format, print profile or download vCard You Can Now Post City and State into Outlook (1st connections only) 16
  17. 17. Profile - Top AreaSummary of information fromDown BelowWeb site(s) - You get 3 Web URL’s - Company Web site - Sub-pages - Blog - Customize the LabelTwitter Name/LINKCreate a Personalized PublicProfile URL 17
  18. 18. Summary and Specialties(Keywords)Summary Section2,000 characters allowed (2/3 page) – Official Info about the company – Company specialties – products, services, industries, geographies – Territories serviced – Info about you and your role – What makes you special?Specialties Subsection – 500 characters available – List keywords using commas and/or bullets (ACRONYMS are OK) 18
  19. 19. Recommendations Add Credibility 19
  20. 20. Additional Information• Interests – What you do when not working – Keep it simple – 1,000 Characters, Commas are KEY• Groups and Associations – List both the name AND the ACRONYM – 1,000 Characters, Commas are KEY• Honors, Awards, Certifications – Not critical to have it completed – Good place for business awards 20
  21. 21. 21
  22. 22. Building Your Connections 22
  23. 23. Quantity vs. Quality• Why a Big Network? – Larger pool of 2nd and 3rd Tier Connections – A greater chance of having a common connection – More respect, sought after – Best for Sales, Recruiting, Job Seekers, Prospecting 23
  24. 24. Beware of LinkedIn’s “Gotcha’s” LinkedIn gives you 3,000 Invitations Lifetime supply “I Don’t Know” – the Dreaded IDK 5 IDK’s restricts your account! Account Restricted? E-Mail • Request re-instatement
  25. 25. Messaging Options• Tier 1: (Directly Connected)• Tier 2 and Tier 3: – Invite to Connect First – Send message with request – Introductions – A request to be introduced (2’S only)• InMails – Contact anyone directly (Paid Accounts only)• Messages can be sent between group members• Other Options: – E-Mail Addresses – Often displayed in profile – URL look-up - Often displayed in profile – The Phone – Often displayed in profile 25
  26. 26. Invitation Best Practices • Only Invite people already on LinkedIn! • Already have a network of connections • Craft a unique message to each person • Reference something specific in profile or how you met 26
  27. 27. Inviting from a Profile 27
  28. 28. Inviting Connection “We’ve done business together” or Pick a Group that the recipient will look favorably upon (single) I am interested in connecting our networks . If I can help you in any way out here on LinkedIn or elsewhere, I would be more than pleased to do so. Please accept my invitation. Always write If you don’t agree, please archive my invitation and don’t IDK me. “custom text” Thanks David Reingold 28
  29. 29. Organizing Your Connections with Tags 29
  30. 30. Making Connections Through Groups 30
  31. 31. Introductions and Welcome Messages © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved 31
  32. 32. Establishing Yourself as an Expert Add Value in a Very Visible Way on a Regular Basis 32
  33. 33. Job Searching and Research 33
  34. 34. Searching Jobs on LinkedIn Use Advanced Search Search Under Keywords Location LinkedIn will indentify your contacts that are connected to the job poster. Ask for an introduction.
  35. 35. Researching Companies 35
  36. 36. Following Companies Choose what notifications to receive & when 36
  37. 37. Using Advanced Search Techniques 37
  38. 38. Searching – Advanced Search Screen 38
  39. 39. Search HR Professionals for SpecificIndustries and Companies Search HR AND “Human Resources” Industry: Pharmaceuticals Results will provide leads for you to investigate. Join the groups that these individuals are members of.
  40. 40. Save Searches 40
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  42. 42. Getting More Help 42
  43. 43. Your Next Steps 1. Complete and Optimize Your Profile 2. Build Your Network of Connections 3. Become Highly Visible Contributor, Be Helpful, Get Noticed 4. Add Your LinkedIn URL to your Email Signature and Business Cards 5. And…connect with Me.  43
  44. 44. Deborah Smith Social Media Consulting Tips on using Social Media subscribe to my blog 732-966-7450 44