LinkedIn Basics
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LinkedIn Basics

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Profile Development, connecting, groups, searching. This one hour presentation covers the basics. Originally presented to the Women in Science & Technology Summit, Mercer Community College. For ...

Profile Development, connecting, groups, searching. This one hour presentation covers the basics. Originally presented to the Women in Science & Technology Summit, Mercer Community College. For information on LinkedIn Training, contact http://www.DeborahLSmith.com

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  • PP: Open Key Players Page
  • Builds overall network size FAST Recruiters have largest LinkedIn networks Profiles say 500+ connections Invite to connect E-Mail Address usually in their profile (Contact Settings) Will accept 95% of the time, no IDK’s Search on “LION” and “TopLinked.com”
  • Recap examples of Attracting Techniques here: Presentation, Slideshare, Recap examples of Targeting Techniques here: Searches, Saved Searches, Grab, VCards

LinkedIn Basics LinkedIn Basics Presentation Transcript

  • Fundamentals
      • Deborah Smith is a social media marketing consultant and coach to small and medium sized businesses. As a sought after Social Media professional, Deborah provides public and private training and consulting on Developing winning strategies and tactics for Facebook, Twitter and LinkedIn. http://www.linkedin.com/in/deborahleesmith
  • Today’s Agenda
    • Navigating on LinkedIn
    • Profiles – Development/Optimization
    • Network Building– Big vs. Small, Strategic Approach
    • Connecting through Groups
    • Searching – Best Practices
    © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • The LinkedIn Home Page – Paid Account Horizontal Navigation - Dropdowns Network Update Status Box – Share with Twitter Inbox = Message Center Polls – Part of Branding Effort Who found you? View slide
  • © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved Don’t Forget the More Tab: Companies Answers Learning Center Reading List Events Blog Link Applications Directory View slide
  • Account & Settings © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Click Email Address
  • Email Addresses – LinkedIn’s Promise © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • LinkedIn forwards messages
      • - Include more than one!
  • Profile Settings
    • Upload Photo & Choices
    • Public Profile address – edits
      • More later
    • Very Important - More Later
    • Status Changes Visible to …
    • New – Coordinates with Twitter your Status Entries – Home Page; List Twitter Account(s)
    © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • Receiving Messages © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • Profile Development Branding © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • The LinkedIn® Profile Your On-line Brand
      • Biography, Brochure
        • Not a resume
      • About you AND your organization
      • It is MARKETING-ORIENTED , focused on KEYWORDS
        • that attract others
      • Also Spanish, German, French
    © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • Your Picture – a must!
    • Headshot ONLY – LinkedIn rules
    • Only 80 x 80 pixels (upload up to 4MB)
    © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • Name
    • Display FULL name
    • Former/Maiden Name – use wisely
    • Lock determines who can view
  • Profile - Top Area
    • Summary of information from Down Below
    • Web site(s)
    • - You get 3 Web URL’s
    • - Company Web site
    • - Sub-pages
    • - Blog site?
    • - Customize the Label
    • Twitter Name/LINK
    • Create a Personalized Public Profile URL
    © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • Summary and Specialties Now and the Future
    • Summary Section (most important)
      • 2,000 characters allowed (2/3 page)
      • Official Info about the company
      • Company specialties – products, services, industries, geographies
      • Territories serviced
      • Info about you and your role
      • What makes you special?
    • Specialties Subsection
      • 500 characters available
      • List keywords using commas and/or bullets (ACRONYMS are OK)
      • Bullets, spacing, ALL CAPS
      • Special Characters ( •♦►)
    © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • Recommendations Add Credibility Recommend others, they will be prompted to recommend you!
    • Craft a custom message
    • Ask them to be specific
    • Project, use numbers
    • Just 3 or 4 sentences
  • Additional Information
    • Websites
      • Use all 3 you are allowed
      • Customize the label (Other)
      • Main Web site, Sub-Pages,
      • Twitter or Facebook Page
    • Interests
      • What you do when not working
      • Keep it simple
      • 1,000 Characters, Commas are KEY
    • Groups and Associations
      • Don’t have to be a member
      • List both the name AND the ACRONYM
      • 1,000 Characters, Commas are KEY
    • Honors , Awards , Certifications
      • Not critical to have it completed
      • Good place for business awards
    • Be Self-Serving
  • Building Your Connections
    • Quantity vs. Quality
    • Why a Big Network?
      • More prospects
      • More INBOUND calls
      • More respect, sought after
      • Best for Sales, Recruiting, Job Seekers, Prospecting
    • Why a Smaller Network?
      • Nice to “vouch” for and qualify your connections
    © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
  • Contacting Options
    • Tier 1:
      • Messages – Notes between connected parties
    • Tier 2 and Tier 3:
      • Invitations – One user invites another to connect
      • Introductions – A request to be introduced
        • 2’S only
    • InMails – Contact anyone directly (Paid Accounts only)
    • Group Members – not otherwise connected
    • Messages can be sent between group members
    • ALL:
      • E-Mail Addresses – Often displayed in profile
      • URL look-up - Often displayed in profile
      • The Phone – An “analog” but effective approach
    © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved 1 2 3 YOU
  • Beware of LinkedIn’s “Gotcha’s”
    • LinkedIn gives you 3,000 Invitations
      • Lifetime supply
      • No countdown until only 1,000 remain
      • Work towards getting invitations
    • “ I Don’t Know ______” – the Dreaded IDK
      • Penalizes Sender
      • 5 restricts your account!
    • Account Restricted?
      • E-Mail [email_address]
      • Request re-instatement
  • Invite Individuals
    • Only Invite people already on LinkedIn!
      • Most likely to accept vs. IDK
      • Already have a network of connections
    • Craft a unique message to each person
      • Save as text file
      • Customize for future use
    • Can Invite from a Profile or use the Invite Screen
      • Several other choices
    • Reference something specific in profile
  • Invite Super-Connected People
    • Builds overall network size FAST
    • Recruiters have largest LinkedIn networks
    • Profiles list 500+ connections
    • Invite to connect
      • E-Mail Address usually in their profile
      • Most accept, no or few IDK’s
    • Search on
      • “ LION”
      • “ TopLinked.com”
      • LinkedIn Open Networker “LION”
    • OpenLink Network
      • LinkedIn users find and contact other professionals who are interested meeting new people –
        • available exclusively to premium account holders
      • The OpenLink Network icon
  • Inviting a Contact by E-Mail Address © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • Select “ Add Connections”
    • Enter “E-mail Address”
    [email_address] 2 1 [email_address] 3
  • Inviting Your E-Mail Contacts 1 © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • Select “ Add Connections”
    • Enter “password”
    • Select and Send
    2 *******
  • Importing CSV Files - Outlook (batch) We met at the Integrated Alliances SocialNet LinkedIn Live event last night. Let’s connect up on LinkedIn and see if there isn’t a way that we can help out one another. Please accept my invitation. If you don’t agree then just archive my invitation and don’t select IDK Mike Menaker - Strategy Group International, mmenaker@integratedallinces.com www.strategygroupinternational.com
  • Inviting from a Profile © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • Inviting Connection
      • Always write “custom text”
      • “ We’ve done business together” or
      • Pick a Group that the recipient will look favorably upon
    (single) I am interested in connecting our networks . If I can help you in any way out here on LinkedIn or elsewhere, I would be more than pleased to do so. Please accept my invitation. If you don’t agree, please archive my invitation and don’t IDK me. Thanks David Reingold [email_address] www.davidreingold.com © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Invite “ Me ” Deborah Smith David Reingold
  • Suggested Invitation Accepting Process
    • 5 options to respond
      • “ ACCEPT” the invitation – USE THIS!
      • “ I DON’T Know … ” - Never use this
      • “ ARCHIVE” the invitation – When in doubt…
      • “ REPLY” with a message – If curious
        • Send yourself a copy
      • “ FLAG AS SPAM” – Never use this
        • Same as IDK
    © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • Turning Inbound Invitations into Opportunities
    • Accept the invitation
    • Examine their profile for possible opportunities
    • Determine if a reply is warranted
    • Identify the opportunity
    • Send “Thank You for Invitation” Message
    • Include Signature Line
      • Name, Company, web site (www.MyCompany.com)
    • Archive message
    • Can accept groups of invitations
  • Networking Online & Offline Through Groups © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  • Making Connections Through Groups © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
  • Searching – Advanced Search Screen © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • Keyword Searching
    • Finds Text Anywhere!!!
    • Great with Boolean Searches
      • AND - both are required
      • OR – Either will qualify
      • NOT – Eliminates certain records from the results
      • ( ) – Clarifies the logic
      • “ “ – requires exact string match, use always for best results
      • USE ALL CAPS AS SHOWN
      • Save the searches in Word to re-use them later
    © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
  • IA Boolean Search Methodology
      • Keywords (left) AND Job Titles (right)
      • ( Software OR Applications OR “ Software Engineering ”)
      • AND ( Manager OR Supervisor )
    • ( Sales OR Marketing OR “ Development ”)
    • AND (“ Product Manager ” OR Manager OR Supervisor OR Director )
    © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
  • Name Searching
    • Look someone up first!
    • First Name and/or Last Name
    • Returns a list of matches
      • Nickname Intelligence
      • Bob = Robert
    © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved Narrow Location
  • Company Search - New © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved L I
  • Sorting Search Results
    • Relevance *
    • Relationship *
    • Relationship and Recommendations *
    • Keyword
    © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
  • Company Profiles – Search or Build your own © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Perfect Your Corporate Image on LinkedIn
  • Company Profiles – Search or Build your own
  • Refine Your Linkedin Strategy: Based on The Tools That Best Fit Your Marketing Goals © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Profile Network Applications Searching  Robust profile  Join / Create Groups  Presentations / Slideshare / Video  Targeted Searches  Robust company profile  Individual Connections  Tool bars  Routine Searches  Open / super connections  Polls  Find Events  Mobile  Blog  Ask / respond to messages Attracting: Find Me Targeting: Find New Opportunities Strategy Profile Network Applications Searching
  • © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved