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Fundamentals <ul><ul><li>Deborah Smith  is a social media marketing consultant and coach to small and medium sized busines...
Today’s Agenda <ul><li>Navigating on LinkedIn </li></ul><ul><li>Profiles – Development/Optimization </li></ul><ul><li>Netw...
The LinkedIn Home Page – Paid Account Horizontal  Navigation - Dropdowns Network Update Status Box – Share with Twitter In...
© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved Don’t Forget the More Tab: Companies Answers Learning C...
Account & Settings © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Click Email Address
Email Addresses – LinkedIn’s Promise © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved <ul><li>...
Profile Settings <ul><li>Upload  Photo & Choices </li></ul><ul><li>Public Profile address – edits </li></ul><ul><ul><li>Mo...
Receiving Messages © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
Profile  Development Branding © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
The LinkedIn® Profile Your On-line Brand <ul><ul><li>Biography, Brochure  </li></ul></ul><ul><ul><ul><li>Not a resume </li...
Your Picture – a must! <ul><li>Headshot ONLY – LinkedIn rules </li></ul><ul><li>Only 80 x 80 pixels (upload up to 4MB) </l...
Name <ul><li>Display FULL name </li></ul><ul><li>Former/Maiden Name – use wisely </li></ul><ul><li>Lock  determines who ca...
Profile - Top Area <ul><li>Summary  of information from Down Below </li></ul><ul><li>Web site(s) </li></ul><ul><li>- You g...
Summary and Specialties Now and the Future <ul><li>Summary Section (most important) </li></ul><ul><ul><li>2,000 characters...
Recommendations Add Credibility Recommend others, they will be prompted to recommend you! <ul><li>Craft a custom message <...
Additional Information <ul><li>Websites </li></ul><ul><ul><li>Use all 3 you are allowed </li></ul></ul><ul><ul><li>Customi...
Building Your Connections
<ul><li>Quantity  vs.  Quality </li></ul><ul><li>Why a Big Network? </li></ul><ul><ul><li>More prospects </li></ul></ul><u...
Contacting Options <ul><li>Tier 1: </li></ul><ul><ul><li>Messages – Notes between connected parties </li></ul></ul><ul><li...
Beware of LinkedIn’s  “Gotcha’s” <ul><li>LinkedIn gives you  3,000 Invitations </li></ul><ul><ul><li>Lifetime supply  </li...
Invite Individuals <ul><li>Only Invite people already on LinkedIn! </li></ul><ul><ul><li>Most likely to accept vs. IDK </l...
Invite Super-Connected People <ul><li>Builds overall network size FAST </li></ul><ul><li>Recruiters have largest LinkedIn ...
Inviting a Contact by E-Mail Address © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved <ul><li>...
Inviting Your E-Mail Contacts 1 © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved <ul><li>Selec...
Importing CSV Files - Outlook (batch)  We met at the Integrated Alliances SocialNet LinkedIn Live event last night.  Let’s...
Inviting from a Profile © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
Inviting Connection <ul><ul><li>Always write “custom  text” </li></ul></ul><ul><ul><li>“ We’ve done business together”  or...
Suggested Invitation Accepting Process <ul><li>5 options to respond </li></ul><ul><ul><li>“ ACCEPT” the invitation – USE T...
Turning Inbound Invitations  into Opportunities <ul><li>Accept the invitation </li></ul><ul><li>Examine their profile for ...
Networking Online & Offline Through Groups © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Making Connections Through Groups © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
Searching – Advanced Search Screen © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
Keyword Searching <ul><li>Finds Text Anywhere!!! </li></ul><ul><li>Great with Boolean Searches </li></ul><ul><ul><li>AND  ...
IA Boolean Search Methodology <ul><ul><li>Keywords (left)  AND  Job Titles (right) </li></ul></ul><ul><ul><li>( Software  ...
Name Searching <ul><li>Look someone up first! </li></ul><ul><li>First Name and/or Last Name </li></ul><ul><li>Returns a li...
Company Search - New © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved L I
Sorting Search Results <ul><li>Relevance  * </li></ul><ul><li>Relationship  * </li></ul><ul><li>Relationship and Recommend...
Company Profiles  – Search or Build your own © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved ...
Company Profiles  – Search or Build your own
Refine Your Linkedin Strategy: Based on The Tools That Best Fit Your Marketing Goals © Copyright 2006-2010 – Strategy Grou...
© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
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LinkedIn Basics

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Profile Development, connecting, groups, searching. This one hour presentation covers the basics. Originally presented to the Women in Science &amp; Technology Summit, Mercer Community College. For information on LinkedIn Training, contact http://www.DeborahLSmith.com

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  • PP: Open Key Players Page
  • Builds overall network size FAST Recruiters have largest LinkedIn networks Profiles say 500+ connections Invite to connect E-Mail Address usually in their profile (Contact Settings) Will accept 95% of the time, no IDK’s Search on “LION” and “TopLinked.com”
  • Recap examples of Attracting Techniques here: Presentation, Slideshare, Recap examples of Targeting Techniques here: Searches, Saved Searches, Grab, VCards
  • Transcript of "LinkedIn Basics"

    1. 1. Fundamentals <ul><ul><li>Deborah Smith is a social media marketing consultant and coach to small and medium sized businesses. As a sought after Social Media professional, Deborah provides public and private training and consulting on Developing winning strategies and tactics for Facebook, Twitter and LinkedIn. http://www.linkedin.com/in/deborahleesmith </li></ul></ul>
    2. 2. Today’s Agenda <ul><li>Navigating on LinkedIn </li></ul><ul><li>Profiles – Development/Optimization </li></ul><ul><li>Network Building– Big vs. Small, Strategic Approach </li></ul><ul><li>Connecting through Groups </li></ul><ul><li>Searching – Best Practices </li></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    3. 3. The LinkedIn Home Page – Paid Account Horizontal Navigation - Dropdowns Network Update Status Box – Share with Twitter Inbox = Message Center Polls – Part of Branding Effort Who found you?
    4. 4. © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved Don’t Forget the More Tab: Companies Answers Learning Center Reading List Events Blog Link Applications Directory
    5. 5. Account & Settings © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Click Email Address
    6. 6. Email Addresses – LinkedIn’s Promise © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved <ul><li>LinkedIn forwards messages </li></ul><ul><ul><li>- Include more than one! </li></ul></ul>
    7. 7. Profile Settings <ul><li>Upload Photo & Choices </li></ul><ul><li>Public Profile address – edits </li></ul><ul><ul><li>More later </li></ul></ul><ul><li>Very Important - More Later </li></ul><ul><li>Status Changes Visible to … </li></ul><ul><li>New – Coordinates with Twitter your Status Entries – Home Page; List Twitter Account(s) </li></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    8. 8. Receiving Messages © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    9. 9. Profile Development Branding © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    10. 10. The LinkedIn® Profile Your On-line Brand <ul><ul><li>Biography, Brochure </li></ul></ul><ul><ul><ul><li>Not a resume </li></ul></ul></ul><ul><ul><li>About you AND your organization </li></ul></ul><ul><ul><li>It is MARKETING-ORIENTED , focused on KEYWORDS </li></ul></ul><ul><ul><ul><li>that attract others </li></ul></ul></ul><ul><ul><li>Also Spanish, German, French </li></ul></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    11. 11. Your Picture – a must! <ul><li>Headshot ONLY – LinkedIn rules </li></ul><ul><li>Only 80 x 80 pixels (upload up to 4MB) </li></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    12. 12. Name <ul><li>Display FULL name </li></ul><ul><li>Former/Maiden Name – use wisely </li></ul><ul><li>Lock determines who can view </li></ul>
    13. 13. Profile - Top Area <ul><li>Summary of information from Down Below </li></ul><ul><li>Web site(s) </li></ul><ul><li>- You get 3 Web URL’s </li></ul><ul><li>- Company Web site </li></ul><ul><li>- Sub-pages </li></ul><ul><li>- Blog site? </li></ul><ul><li>- Customize the Label </li></ul><ul><li>Twitter Name/LINK </li></ul><ul><li>Create a Personalized Public Profile URL </li></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    14. 14. Summary and Specialties Now and the Future <ul><li>Summary Section (most important) </li></ul><ul><ul><li>2,000 characters allowed (2/3 page) </li></ul></ul><ul><ul><li>Official Info about the company </li></ul></ul><ul><ul><li>Company specialties – products, services, industries, geographies </li></ul></ul><ul><ul><li>Territories serviced </li></ul></ul><ul><ul><li>Info about you and your role </li></ul></ul><ul><ul><li>What makes you special? </li></ul></ul><ul><li>Specialties Subsection </li></ul><ul><ul><li>500 characters available </li></ul></ul><ul><ul><li>List keywords using commas and/or bullets (ACRONYMS are OK) </li></ul></ul><ul><ul><li>Bullets, spacing, ALL CAPS </li></ul></ul><ul><ul><li>Special Characters ( •♦►) </li></ul></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    15. 15. Recommendations Add Credibility Recommend others, they will be prompted to recommend you! <ul><li>Craft a custom message </li></ul><ul><li>Ask them to be specific </li></ul><ul><li>Project, use numbers </li></ul><ul><li>Just 3 or 4 sentences </li></ul>
    16. 16. Additional Information <ul><li>Websites </li></ul><ul><ul><li>Use all 3 you are allowed </li></ul></ul><ul><ul><li>Customize the label (Other) </li></ul></ul><ul><ul><li>Main Web site, Sub-Pages, </li></ul></ul><ul><ul><li>Twitter or Facebook Page </li></ul></ul><ul><li>Interests </li></ul><ul><ul><li>What you do when not working </li></ul></ul><ul><ul><li>Keep it simple </li></ul></ul><ul><ul><li>1,000 Characters, Commas are KEY </li></ul></ul><ul><li>Groups and Associations </li></ul><ul><ul><li>Don’t have to be a member </li></ul></ul><ul><ul><li>List both the name AND the ACRONYM </li></ul></ul><ul><ul><li>1,000 Characters, Commas are KEY </li></ul></ul><ul><li>Honors , Awards , Certifications </li></ul><ul><ul><li>Not critical to have it completed </li></ul></ul><ul><ul><li>Good place for business awards </li></ul></ul><ul><li>Be Self-Serving </li></ul>
    17. 17. Building Your Connections
    18. 18. <ul><li>Quantity vs. Quality </li></ul><ul><li>Why a Big Network? </li></ul><ul><ul><li>More prospects </li></ul></ul><ul><ul><li>More INBOUND calls </li></ul></ul><ul><ul><li>More respect, sought after </li></ul></ul><ul><ul><li>Best for Sales, Recruiting, Job Seekers, Prospecting </li></ul></ul><ul><li>Why a Smaller Network? </li></ul><ul><ul><li>Nice to “vouch” for and qualify your connections </li></ul></ul>© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    19. 19. Contacting Options <ul><li>Tier 1: </li></ul><ul><ul><li>Messages – Notes between connected parties </li></ul></ul><ul><li>Tier 2 and Tier 3: </li></ul><ul><ul><li>Invitations – One user invites another to connect </li></ul></ul><ul><ul><li>Introductions – A request to be introduced </li></ul></ul><ul><ul><ul><li>2’S only </li></ul></ul></ul><ul><li>InMails – Contact anyone directly (Paid Accounts only) </li></ul><ul><li>Group Members – not otherwise connected </li></ul><ul><li>Messages can be sent between group members </li></ul><ul><li>ALL: </li></ul><ul><ul><li>E-Mail Addresses – Often displayed in profile </li></ul></ul><ul><ul><li>URL look-up - Often displayed in profile </li></ul></ul><ul><ul><li>The Phone – An “analog” but effective approach </li></ul></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved 1 2 3 YOU
    20. 20. Beware of LinkedIn’s “Gotcha’s” <ul><li>LinkedIn gives you 3,000 Invitations </li></ul><ul><ul><li>Lifetime supply </li></ul></ul><ul><ul><li>No countdown until only 1,000 remain </li></ul></ul><ul><ul><li>Work towards getting invitations </li></ul></ul><ul><li>“ I Don’t Know ______” – the Dreaded IDK </li></ul><ul><ul><li>Penalizes Sender </li></ul></ul><ul><ul><li>5 restricts your account! </li></ul></ul><ul><li>Account Restricted? </li></ul><ul><ul><li>E-Mail [email_address] </li></ul></ul><ul><ul><li>Request re-instatement </li></ul></ul>
    21. 21. Invite Individuals <ul><li>Only Invite people already on LinkedIn! </li></ul><ul><ul><li>Most likely to accept vs. IDK </li></ul></ul><ul><ul><li>Already have a network of connections </li></ul></ul><ul><li>Craft a unique message to each person </li></ul><ul><ul><li>Save as text file </li></ul></ul><ul><ul><li>Customize for future use </li></ul></ul><ul><li>Can Invite from a Profile or use the Invite Screen </li></ul><ul><ul><li>Several other choices </li></ul></ul><ul><li>Reference something specific in profile </li></ul>
    22. 22. Invite Super-Connected People <ul><li>Builds overall network size FAST </li></ul><ul><li>Recruiters have largest LinkedIn networks </li></ul><ul><li>Profiles list 500+ connections </li></ul><ul><li>Invite to connect </li></ul><ul><ul><li>E-Mail Address usually in their profile </li></ul></ul><ul><ul><li>Most accept, no or few IDK’s </li></ul></ul><ul><li>Search on </li></ul><ul><ul><li>“ LION” </li></ul></ul><ul><ul><li>“ TopLinked.com” </li></ul></ul><ul><ul><li>LinkedIn Open Networker “LION” </li></ul></ul><ul><li>OpenLink Network </li></ul><ul><ul><li>LinkedIn users find and contact other professionals who are interested meeting new people – </li></ul></ul><ul><ul><ul><li>available exclusively to premium account holders </li></ul></ul></ul><ul><ul><li>The OpenLink Network icon </li></ul></ul>
    23. 23. Inviting a Contact by E-Mail Address © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved <ul><li>Select “ Add Connections” </li></ul><ul><li>Enter “E-mail Address” </li></ul>[email_address] 2 1 [email_address] 3
    24. 24. Inviting Your E-Mail Contacts 1 © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved <ul><li>Select “ Add Connections” </li></ul><ul><li>Enter “password” </li></ul><ul><li>Select and Send </li></ul>2 *******
    25. 25. Importing CSV Files - Outlook (batch) We met at the Integrated Alliances SocialNet LinkedIn Live event last night. Let’s connect up on LinkedIn and see if there isn’t a way that we can help out one another. Please accept my invitation. If you don’t agree then just archive my invitation and don’t select IDK Mike Menaker - Strategy Group International, mmenaker@integratedallinces.com www.strategygroupinternational.com
    26. 26. Inviting from a Profile © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    27. 27. Inviting Connection <ul><ul><li>Always write “custom text” </li></ul></ul><ul><ul><li>“ We’ve done business together” or </li></ul></ul><ul><ul><li>Pick a Group that the recipient will look favorably upon </li></ul></ul>(single) I am interested in connecting our networks . If I can help you in any way out here on LinkedIn or elsewhere, I would be more than pleased to do so. Please accept my invitation. If you don’t agree, please archive my invitation and don’t IDK me. Thanks David Reingold [email_address] www.davidreingold.com © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Invite “ Me ” Deborah Smith David Reingold
    28. 28. Suggested Invitation Accepting Process <ul><li>5 options to respond </li></ul><ul><ul><li>“ ACCEPT” the invitation – USE THIS! </li></ul></ul><ul><ul><li>“ I DON’T Know … ” - Never use this </li></ul></ul><ul><ul><li>“ ARCHIVE” the invitation – When in doubt… </li></ul></ul><ul><ul><li>“ REPLY” with a message – If curious </li></ul></ul><ul><ul><ul><li>Send yourself a copy </li></ul></ul></ul><ul><ul><li>“ FLAG AS SPAM” – Never use this </li></ul></ul><ul><ul><ul><li>Same as IDK </li></ul></ul></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    29. 29. Turning Inbound Invitations into Opportunities <ul><li>Accept the invitation </li></ul><ul><li>Examine their profile for possible opportunities </li></ul><ul><li>Determine if a reply is warranted </li></ul><ul><li>Identify the opportunity </li></ul><ul><li>Send “Thank You for Invitation” Message </li></ul><ul><li>Include Signature Line </li></ul><ul><ul><li>Name, Company, web site (www.MyCompany.com) </li></ul></ul><ul><li>Archive message </li></ul><ul><li>Can accept groups of invitations </li></ul>
    30. 30. Networking Online & Offline Through Groups © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
    31. 31. Making Connections Through Groups © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    32. 32. Searching – Advanced Search Screen © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    33. 33. Keyword Searching <ul><li>Finds Text Anywhere!!! </li></ul><ul><li>Great with Boolean Searches </li></ul><ul><ul><li>AND - both are required </li></ul></ul><ul><ul><li>OR – Either will qualify </li></ul></ul><ul><ul><li>NOT – Eliminates certain records from the results </li></ul></ul><ul><ul><li>( ) – Clarifies the logic </li></ul></ul><ul><ul><li>“ “ – requires exact string match, use always for best results </li></ul></ul><ul><ul><li>USE ALL CAPS AS SHOWN </li></ul></ul><ul><ul><li>Save the searches in Word to re-use them later </li></ul></ul>© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    34. 34. IA Boolean Search Methodology <ul><ul><li>Keywords (left) AND Job Titles (right) </li></ul></ul><ul><ul><li>( Software OR Applications OR “ Software Engineering ”) </li></ul></ul><ul><ul><li>AND ( Manager OR Supervisor ) </li></ul></ul><ul><li>( Sales OR Marketing OR “ Development ”) </li></ul><ul><li>AND (“ Product Manager ” OR Manager OR Supervisor OR Director ) </li></ul>© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    35. 35. Name Searching <ul><li>Look someone up first! </li></ul><ul><li>First Name and/or Last Name </li></ul><ul><li>Returns a list of matches </li></ul><ul><ul><li>Nickname Intelligence </li></ul></ul><ul><ul><li>Bob = Robert </li></ul></ul>© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved Narrow Location
    36. 36. Company Search - New © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved L I
    37. 37. Sorting Search Results <ul><li>Relevance * </li></ul><ul><li>Relationship * </li></ul><ul><li>Relationship and Recommendations * </li></ul><ul><li>Keyword </li></ul>© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    38. 38. Company Profiles – Search or Build your own © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Perfect Your Corporate Image on LinkedIn
    39. 39. Company Profiles – Search or Build your own
    40. 40. Refine Your Linkedin Strategy: Based on The Tools That Best Fit Your Marketing Goals © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Profile Network Applications Searching  Robust profile  Join / Create Groups  Presentations / Slideshare / Video  Targeted Searches  Robust company profile  Individual Connections  Tool bars  Routine Searches  Open / super connections  Polls  Find Events  Mobile  Blog  Ask / respond to messages Attracting: Find Me Targeting: Find New Opportunities Strategy Profile Network Applications Searching
    41. 41. © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
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