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LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
LinkedIn Basics
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LinkedIn Basics

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Profile Development, connecting, groups, searching. This one hour presentation covers the basics. Originally presented to the Women in Science & Technology Summit, Mercer Community College. For …

Profile Development, connecting, groups, searching. This one hour presentation covers the basics. Originally presented to the Women in Science & Technology Summit, Mercer Community College. For information on LinkedIn Training, contact http://www.DeborahLSmith.com

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  • PP: Open Key Players Page
  • Builds overall network size FAST Recruiters have largest LinkedIn networks Profiles say 500+ connections Invite to connect E-Mail Address usually in their profile (Contact Settings) Will accept 95% of the time, no IDK’s Search on “LION” and “TopLinked.com”
  • Recap examples of Attracting Techniques here: Presentation, Slideshare, Recap examples of Targeting Techniques here: Searches, Saved Searches, Grab, VCards
  • Transcript

    • 1. Fundamentals <ul><ul><li>Deborah Smith is a social media marketing consultant and coach to small and medium sized businesses. As a sought after Social Media professional, Deborah provides public and private training and consulting on Developing winning strategies and tactics for Facebook, Twitter and LinkedIn. http://www.linkedin.com/in/deborahleesmith </li></ul></ul>
    • 2. Today’s Agenda <ul><li>Navigating on LinkedIn </li></ul><ul><li>Profiles – Development/Optimization </li></ul><ul><li>Network Building– Big vs. Small, Strategic Approach </li></ul><ul><li>Connecting through Groups </li></ul><ul><li>Searching – Best Practices </li></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 3. The LinkedIn Home Page – Paid Account Horizontal Navigation - Dropdowns Network Update Status Box – Share with Twitter Inbox = Message Center Polls – Part of Branding Effort Who found you?
    • 4. © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved Don’t Forget the More Tab: Companies Answers Learning Center Reading List Events Blog Link Applications Directory
    • 5. Account & Settings © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Click Email Address
    • 6. Email Addresses – LinkedIn’s Promise © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved <ul><li>LinkedIn forwards messages </li></ul><ul><ul><li>- Include more than one! </li></ul></ul>
    • 7. Profile Settings <ul><li>Upload Photo & Choices </li></ul><ul><li>Public Profile address – edits </li></ul><ul><ul><li>More later </li></ul></ul><ul><li>Very Important - More Later </li></ul><ul><li>Status Changes Visible to … </li></ul><ul><li>New – Coordinates with Twitter your Status Entries – Home Page; List Twitter Account(s) </li></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 8. Receiving Messages © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 9. Profile Development Branding © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 10. The LinkedIn® Profile Your On-line Brand <ul><ul><li>Biography, Brochure </li></ul></ul><ul><ul><ul><li>Not a resume </li></ul></ul></ul><ul><ul><li>About you AND your organization </li></ul></ul><ul><ul><li>It is MARKETING-ORIENTED , focused on KEYWORDS </li></ul></ul><ul><ul><ul><li>that attract others </li></ul></ul></ul><ul><ul><li>Also Spanish, German, French </li></ul></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 11. Your Picture – a must! <ul><li>Headshot ONLY – LinkedIn rules </li></ul><ul><li>Only 80 x 80 pixels (upload up to 4MB) </li></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 12. Name <ul><li>Display FULL name </li></ul><ul><li>Former/Maiden Name – use wisely </li></ul><ul><li>Lock determines who can view </li></ul>
    • 13. Profile - Top Area <ul><li>Summary of information from Down Below </li></ul><ul><li>Web site(s) </li></ul><ul><li>- You get 3 Web URL’s </li></ul><ul><li>- Company Web site </li></ul><ul><li>- Sub-pages </li></ul><ul><li>- Blog site? </li></ul><ul><li>- Customize the Label </li></ul><ul><li>Twitter Name/LINK </li></ul><ul><li>Create a Personalized Public Profile URL </li></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 14. Summary and Specialties Now and the Future <ul><li>Summary Section (most important) </li></ul><ul><ul><li>2,000 characters allowed (2/3 page) </li></ul></ul><ul><ul><li>Official Info about the company </li></ul></ul><ul><ul><li>Company specialties – products, services, industries, geographies </li></ul></ul><ul><ul><li>Territories serviced </li></ul></ul><ul><ul><li>Info about you and your role </li></ul></ul><ul><ul><li>What makes you special? </li></ul></ul><ul><li>Specialties Subsection </li></ul><ul><ul><li>500 characters available </li></ul></ul><ul><ul><li>List keywords using commas and/or bullets (ACRONYMS are OK) </li></ul></ul><ul><ul><li>Bullets, spacing, ALL CAPS </li></ul></ul><ul><ul><li>Special Characters ( •♦►) </li></ul></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 15. Recommendations Add Credibility Recommend others, they will be prompted to recommend you! <ul><li>Craft a custom message </li></ul><ul><li>Ask them to be specific </li></ul><ul><li>Project, use numbers </li></ul><ul><li>Just 3 or 4 sentences </li></ul>
    • 16. Additional Information <ul><li>Websites </li></ul><ul><ul><li>Use all 3 you are allowed </li></ul></ul><ul><ul><li>Customize the label (Other) </li></ul></ul><ul><ul><li>Main Web site, Sub-Pages, </li></ul></ul><ul><ul><li>Twitter or Facebook Page </li></ul></ul><ul><li>Interests </li></ul><ul><ul><li>What you do when not working </li></ul></ul><ul><ul><li>Keep it simple </li></ul></ul><ul><ul><li>1,000 Characters, Commas are KEY </li></ul></ul><ul><li>Groups and Associations </li></ul><ul><ul><li>Don’t have to be a member </li></ul></ul><ul><ul><li>List both the name AND the ACRONYM </li></ul></ul><ul><ul><li>1,000 Characters, Commas are KEY </li></ul></ul><ul><li>Honors , Awards , Certifications </li></ul><ul><ul><li>Not critical to have it completed </li></ul></ul><ul><ul><li>Good place for business awards </li></ul></ul><ul><li>Be Self-Serving </li></ul>
    • 17. Building Your Connections
    • 18. <ul><li>Quantity vs. Quality </li></ul><ul><li>Why a Big Network? </li></ul><ul><ul><li>More prospects </li></ul></ul><ul><ul><li>More INBOUND calls </li></ul></ul><ul><ul><li>More respect, sought after </li></ul></ul><ul><ul><li>Best for Sales, Recruiting, Job Seekers, Prospecting </li></ul></ul><ul><li>Why a Smaller Network? </li></ul><ul><ul><li>Nice to “vouch” for and qualify your connections </li></ul></ul>© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    • 19. Contacting Options <ul><li>Tier 1: </li></ul><ul><ul><li>Messages – Notes between connected parties </li></ul></ul><ul><li>Tier 2 and Tier 3: </li></ul><ul><ul><li>Invitations – One user invites another to connect </li></ul></ul><ul><ul><li>Introductions – A request to be introduced </li></ul></ul><ul><ul><ul><li>2’S only </li></ul></ul></ul><ul><li>InMails – Contact anyone directly (Paid Accounts only) </li></ul><ul><li>Group Members – not otherwise connected </li></ul><ul><li>Messages can be sent between group members </li></ul><ul><li>ALL: </li></ul><ul><ul><li>E-Mail Addresses – Often displayed in profile </li></ul></ul><ul><ul><li>URL look-up - Often displayed in profile </li></ul></ul><ul><ul><li>The Phone – An “analog” but effective approach </li></ul></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved 1 2 3 YOU
    • 20. Beware of LinkedIn’s “Gotcha’s” <ul><li>LinkedIn gives you 3,000 Invitations </li></ul><ul><ul><li>Lifetime supply </li></ul></ul><ul><ul><li>No countdown until only 1,000 remain </li></ul></ul><ul><ul><li>Work towards getting invitations </li></ul></ul><ul><li>“ I Don’t Know ______” – the Dreaded IDK </li></ul><ul><ul><li>Penalizes Sender </li></ul></ul><ul><ul><li>5 restricts your account! </li></ul></ul><ul><li>Account Restricted? </li></ul><ul><ul><li>E-Mail [email_address] </li></ul></ul><ul><ul><li>Request re-instatement </li></ul></ul>
    • 21. Invite Individuals <ul><li>Only Invite people already on LinkedIn! </li></ul><ul><ul><li>Most likely to accept vs. IDK </li></ul></ul><ul><ul><li>Already have a network of connections </li></ul></ul><ul><li>Craft a unique message to each person </li></ul><ul><ul><li>Save as text file </li></ul></ul><ul><ul><li>Customize for future use </li></ul></ul><ul><li>Can Invite from a Profile or use the Invite Screen </li></ul><ul><ul><li>Several other choices </li></ul></ul><ul><li>Reference something specific in profile </li></ul>
    • 22. Invite Super-Connected People <ul><li>Builds overall network size FAST </li></ul><ul><li>Recruiters have largest LinkedIn networks </li></ul><ul><li>Profiles list 500+ connections </li></ul><ul><li>Invite to connect </li></ul><ul><ul><li>E-Mail Address usually in their profile </li></ul></ul><ul><ul><li>Most accept, no or few IDK’s </li></ul></ul><ul><li>Search on </li></ul><ul><ul><li>“ LION” </li></ul></ul><ul><ul><li>“ TopLinked.com” </li></ul></ul><ul><ul><li>LinkedIn Open Networker “LION” </li></ul></ul><ul><li>OpenLink Network </li></ul><ul><ul><li>LinkedIn users find and contact other professionals who are interested meeting new people – </li></ul></ul><ul><ul><ul><li>available exclusively to premium account holders </li></ul></ul></ul><ul><ul><li>The OpenLink Network icon </li></ul></ul>
    • 23. Inviting a Contact by E-Mail Address © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved <ul><li>Select “ Add Connections” </li></ul><ul><li>Enter “E-mail Address” </li></ul>[email_address] 2 1 [email_address] 3
    • 24. Inviting Your E-Mail Contacts 1 © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved <ul><li>Select “ Add Connections” </li></ul><ul><li>Enter “password” </li></ul><ul><li>Select and Send </li></ul>2 *******
    • 25. Importing CSV Files - Outlook (batch) We met at the Integrated Alliances SocialNet LinkedIn Live event last night. Let’s connect up on LinkedIn and see if there isn’t a way that we can help out one another. Please accept my invitation. If you don’t agree then just archive my invitation and don’t select IDK Mike Menaker - Strategy Group International, mmenaker@integratedallinces.com www.strategygroupinternational.com
    • 26. Inviting from a Profile © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 27. Inviting Connection <ul><ul><li>Always write “custom text” </li></ul></ul><ul><ul><li>“ We’ve done business together” or </li></ul></ul><ul><ul><li>Pick a Group that the recipient will look favorably upon </li></ul></ul>(single) I am interested in connecting our networks . If I can help you in any way out here on LinkedIn or elsewhere, I would be more than pleased to do so. Please accept my invitation. If you don’t agree, please archive my invitation and don’t IDK me. Thanks David Reingold [email_address] www.davidreingold.com © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Invite “ Me ” Deborah Smith David Reingold
    • 28. Suggested Invitation Accepting Process <ul><li>5 options to respond </li></ul><ul><ul><li>“ ACCEPT” the invitation – USE THIS! </li></ul></ul><ul><ul><li>“ I DON’T Know … ” - Never use this </li></ul></ul><ul><ul><li>“ ARCHIVE” the invitation – When in doubt… </li></ul></ul><ul><ul><li>“ REPLY” with a message – If curious </li></ul></ul><ul><ul><ul><li>Send yourself a copy </li></ul></ul></ul><ul><ul><li>“ FLAG AS SPAM” – Never use this </li></ul></ul><ul><ul><ul><li>Same as IDK </li></ul></ul></ul>© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 29. Turning Inbound Invitations into Opportunities <ul><li>Accept the invitation </li></ul><ul><li>Examine their profile for possible opportunities </li></ul><ul><li>Determine if a reply is warranted </li></ul><ul><li>Identify the opportunity </li></ul><ul><li>Send “Thank You for Invitation” Message </li></ul><ul><li>Include Signature Line </li></ul><ul><ul><li>Name, Company, web site (www.MyCompany.com) </li></ul></ul><ul><li>Archive message </li></ul><ul><li>Can accept groups of invitations </li></ul>
    • 30. Networking Online & Offline Through Groups © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
    • 31. Making Connections Through Groups © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    • 32. Searching – Advanced Search Screen © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 33. Keyword Searching <ul><li>Finds Text Anywhere!!! </li></ul><ul><li>Great with Boolean Searches </li></ul><ul><ul><li>AND - both are required </li></ul></ul><ul><ul><li>OR – Either will qualify </li></ul></ul><ul><ul><li>NOT – Eliminates certain records from the results </li></ul></ul><ul><ul><li>( ) – Clarifies the logic </li></ul></ul><ul><ul><li>“ “ – requires exact string match, use always for best results </li></ul></ul><ul><ul><li>USE ALL CAPS AS SHOWN </li></ul></ul><ul><ul><li>Save the searches in Word to re-use them later </li></ul></ul>© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    • 34. IA Boolean Search Methodology <ul><ul><li>Keywords (left) AND Job Titles (right) </li></ul></ul><ul><ul><li>( Software OR Applications OR “ Software Engineering ”) </li></ul></ul><ul><ul><li>AND ( Manager OR Supervisor ) </li></ul></ul><ul><li>( Sales OR Marketing OR “ Development ”) </li></ul><ul><li>AND (“ Product Manager ” OR Manager OR Supervisor OR Director ) </li></ul>© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    • 35. Name Searching <ul><li>Look someone up first! </li></ul><ul><li>First Name and/or Last Name </li></ul><ul><li>Returns a list of matches </li></ul><ul><ul><li>Nickname Intelligence </li></ul></ul><ul><ul><li>Bob = Robert </li></ul></ul>© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved Narrow Location
    • 36. Company Search - New © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved L I
    • 37. Sorting Search Results <ul><li>Relevance * </li></ul><ul><li>Relationship * </li></ul><ul><li>Relationship and Recommendations * </li></ul><ul><li>Keyword </li></ul>© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    • 38. Company Profiles – Search or Build your own © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Perfect Your Corporate Image on LinkedIn
    • 39. Company Profiles – Search or Build your own
    • 40. Refine Your Linkedin Strategy: Based on The Tools That Best Fit Your Marketing Goals © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Profile Network Applications Searching  Robust profile  Join / Create Groups  Presentations / Slideshare / Video  Targeted Searches  Robust company profile  Individual Connections  Tool bars  Routine Searches  Open / super connections  Polls  Find Events  Mobile  Blog  Ask / respond to messages Attracting: Find Me Targeting: Find New Opportunities Strategy Profile Network Applications Searching
    • 41. © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved

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