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LinkedIn Basics

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Profile Development, connecting, groups, searching. This one hour presentation covers the basics. Originally presented to the Women in Science & Technology Summit, Mercer Community College. For …

Profile Development, connecting, groups, searching. This one hour presentation covers the basics. Originally presented to the Women in Science & Technology Summit, Mercer Community College. For information on LinkedIn Training, contact http://www.DeborahLSmith.com

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  • PP: Open Key Players Page
  • Builds overall network size FAST Recruiters have largest LinkedIn networks Profiles say 500+ connections Invite to connect E-Mail Address usually in their profile (Contact Settings) Will accept 95% of the time, no IDK’s Search on “LION” and “TopLinked.com”
  • Recap examples of Attracting Techniques here: Presentation, Slideshare, Recap examples of Targeting Techniques here: Searches, Saved Searches, Grab, VCards
  • Transcript

    • 1. Fundamentals
        • Deborah Smith is a social media marketing consultant and coach to small and medium sized businesses. As a sought after Social Media professional, Deborah provides public and private training and consulting on Developing winning strategies and tactics for Facebook, Twitter and LinkedIn. http://www.linkedin.com/in/deborahleesmith
    • 2. Today’s Agenda
      • Navigating on LinkedIn
      • Profiles – Development/Optimization
      • Network Building– Big vs. Small, Strategic Approach
      • Connecting through Groups
      • Searching – Best Practices
      © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 3. The LinkedIn Home Page – Paid Account Horizontal Navigation - Dropdowns Network Update Status Box – Share with Twitter Inbox = Message Center Polls – Part of Branding Effort Who found you?
    • 4. © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved Don’t Forget the More Tab: Companies Answers Learning Center Reading List Events Blog Link Applications Directory
    • 5. Account & Settings © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Click Email Address
    • 6. Email Addresses – LinkedIn’s Promise © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
      • LinkedIn forwards messages
        • - Include more than one!
    • 7. Profile Settings
      • Upload Photo & Choices
      • Public Profile address – edits
        • More later
      • Very Important - More Later
      • Status Changes Visible to …
      • New – Coordinates with Twitter your Status Entries – Home Page; List Twitter Account(s)
      © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 8. Receiving Messages © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 9. Profile Development Branding © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 10. The LinkedIn® Profile Your On-line Brand
        • Biography, Brochure
          • Not a resume
        • About you AND your organization
        • It is MARKETING-ORIENTED , focused on KEYWORDS
          • that attract others
        • Also Spanish, German, French
      © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 11. Your Picture – a must!
      • Headshot ONLY – LinkedIn rules
      • Only 80 x 80 pixels (upload up to 4MB)
      © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 12. Name
      • Display FULL name
      • Former/Maiden Name – use wisely
      • Lock determines who can view
    • 13. Profile - Top Area
      • Summary of information from Down Below
      • Web site(s)
      • - You get 3 Web URL’s
      • - Company Web site
      • - Sub-pages
      • - Blog site?
      • - Customize the Label
      • Twitter Name/LINK
      • Create a Personalized Public Profile URL
      © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 14. Summary and Specialties Now and the Future
      • Summary Section (most important)
        • 2,000 characters allowed (2/3 page)
        • Official Info about the company
        • Company specialties – products, services, industries, geographies
        • Territories serviced
        • Info about you and your role
        • What makes you special?
      • Specialties Subsection
        • 500 characters available
        • List keywords using commas and/or bullets (ACRONYMS are OK)
        • Bullets, spacing, ALL CAPS
        • Special Characters ( •♦►)
      © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 15. Recommendations Add Credibility Recommend others, they will be prompted to recommend you!
      • Craft a custom message
      • Ask them to be specific
      • Project, use numbers
      • Just 3 or 4 sentences
    • 16. Additional Information
      • Websites
        • Use all 3 you are allowed
        • Customize the label (Other)
        • Main Web site, Sub-Pages,
        • Twitter or Facebook Page
      • Interests
        • What you do when not working
        • Keep it simple
        • 1,000 Characters, Commas are KEY
      • Groups and Associations
        • Don’t have to be a member
        • List both the name AND the ACRONYM
        • 1,000 Characters, Commas are KEY
      • Honors , Awards , Certifications
        • Not critical to have it completed
        • Good place for business awards
      • Be Self-Serving
    • 17. Building Your Connections
    • 18.
      • Quantity vs. Quality
      • Why a Big Network?
        • More prospects
        • More INBOUND calls
        • More respect, sought after
        • Best for Sales, Recruiting, Job Seekers, Prospecting
      • Why a Smaller Network?
        • Nice to “vouch” for and qualify your connections
      © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    • 19. Contacting Options
      • Tier 1:
        • Messages – Notes between connected parties
      • Tier 2 and Tier 3:
        • Invitations – One user invites another to connect
        • Introductions – A request to be introduced
          • 2’S only
      • InMails – Contact anyone directly (Paid Accounts only)
      • Group Members – not otherwise connected
      • Messages can be sent between group members
      • ALL:
        • E-Mail Addresses – Often displayed in profile
        • URL look-up - Often displayed in profile
        • The Phone – An “analog” but effective approach
      © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved 1 2 3 YOU
    • 20. Beware of LinkedIn’s “Gotcha’s”
      • LinkedIn gives you 3,000 Invitations
        • Lifetime supply
        • No countdown until only 1,000 remain
        • Work towards getting invitations
      • “ I Don’t Know ______” – the Dreaded IDK
        • Penalizes Sender
        • 5 restricts your account!
      • Account Restricted?
        • E-Mail [email_address]
        • Request re-instatement
    • 21. Invite Individuals
      • Only Invite people already on LinkedIn!
        • Most likely to accept vs. IDK
        • Already have a network of connections
      • Craft a unique message to each person
        • Save as text file
        • Customize for future use
      • Can Invite from a Profile or use the Invite Screen
        • Several other choices
      • Reference something specific in profile
    • 22. Invite Super-Connected People
      • Builds overall network size FAST
      • Recruiters have largest LinkedIn networks
      • Profiles list 500+ connections
      • Invite to connect
        • E-Mail Address usually in their profile
        • Most accept, no or few IDK’s
      • Search on
        • “ LION”
        • “ TopLinked.com”
        • LinkedIn Open Networker “LION”
      • OpenLink Network
        • LinkedIn users find and contact other professionals who are interested meeting new people –
          • available exclusively to premium account holders
        • The OpenLink Network icon
    • 23. Inviting a Contact by E-Mail Address © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
      • Select “ Add Connections”
      • Enter “E-mail Address”
      [email_address] 2 1 [email_address] 3
    • 24. Inviting Your E-Mail Contacts 1 © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
      • Select “ Add Connections”
      • Enter “password”
      • Select and Send
      2 *******
    • 25. Importing CSV Files - Outlook (batch) We met at the Integrated Alliances SocialNet LinkedIn Live event last night. Let’s connect up on LinkedIn and see if there isn’t a way that we can help out one another. Please accept my invitation. If you don’t agree then just archive my invitation and don’t select IDK Mike Menaker - Strategy Group International, mmenaker@integratedallinces.com www.strategygroupinternational.com
    • 26. Inviting from a Profile © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 27. Inviting Connection
        • Always write “custom text”
        • “ We’ve done business together” or
        • Pick a Group that the recipient will look favorably upon
      (single) I am interested in connecting our networks . If I can help you in any way out here on LinkedIn or elsewhere, I would be more than pleased to do so. Please accept my invitation. If you don’t agree, please archive my invitation and don’t IDK me. Thanks David Reingold [email_address] www.davidreingold.com © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Invite “ Me ” Deborah Smith David Reingold
    • 28. Suggested Invitation Accepting Process
      • 5 options to respond
        • “ ACCEPT” the invitation – USE THIS!
        • “ I DON’T Know … ” - Never use this
        • “ ARCHIVE” the invitation – When in doubt…
        • “ REPLY” with a message – If curious
          • Send yourself a copy
        • “ FLAG AS SPAM” – Never use this
          • Same as IDK
      © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 29. Turning Inbound Invitations into Opportunities
      • Accept the invitation
      • Examine their profile for possible opportunities
      • Determine if a reply is warranted
      • Identify the opportunity
      • Send “Thank You for Invitation” Message
      • Include Signature Line
        • Name, Company, web site (www.MyCompany.com)
      • Archive message
      • Can accept groups of invitations
    • 30. Networking Online & Offline Through Groups © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
    • 31. Making Connections Through Groups © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    • 32. Searching – Advanced Search Screen © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
    • 33. Keyword Searching
      • Finds Text Anywhere!!!
      • Great with Boolean Searches
        • AND - both are required
        • OR – Either will qualify
        • NOT – Eliminates certain records from the results
        • ( ) – Clarifies the logic
        • “ “ – requires exact string match, use always for best results
        • USE ALL CAPS AS SHOWN
        • Save the searches in Word to re-use them later
      © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    • 34. IA Boolean Search Methodology
        • Keywords (left) AND Job Titles (right)
        • ( Software OR Applications OR “ Software Engineering ”)
        • AND ( Manager OR Supervisor )
      • ( Sales OR Marketing OR “ Development ”)
      • AND (“ Product Manager ” OR Manager OR Supervisor OR Director )
      © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    • 35. Name Searching
      • Look someone up first!
      • First Name and/or Last Name
      • Returns a list of matches
        • Nickname Intelligence
        • Bob = Robert
      © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved Narrow Location
    • 36. Company Search - New © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved L I
    • 37. Sorting Search Results
      • Relevance *
      • Relationship *
      • Relationship and Recommendations *
      • Keyword
      © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
    • 38. Company Profiles – Search or Build your own © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Perfect Your Corporate Image on LinkedIn
    • 39. Company Profiles – Search or Build your own
    • 40. Refine Your Linkedin Strategy: Based on The Tools That Best Fit Your Marketing Goals © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Profile Network Applications Searching  Robust profile  Join / Create Groups  Presentations / Slideshare / Video  Targeted Searches  Robust company profile  Individual Connections  Tool bars  Routine Searches  Open / super connections  Polls  Find Events  Mobile  Blog  Ask / respond to messages Attracting: Find Me Targeting: Find New Opportunities Strategy Profile Network Applications Searching
    • 41. © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved