Wcr naples feb 24

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  • Career transition 2006, launch 2/7/2007 in Ft Myers/SWFL, (5 years)
  • What do you do better than your competition, what does your competition do better than you?


  • 1. February 24, 2012
  • 2.  Thank You and Congratulations My Career Transition Simple Formula for Success Reimagine What Success Means Today How ‘Top Performers’ Deliver Excellence Brand is YOU, Branding is YOU in ACTION 3 R’s to Stand Out Branding Personal Brand: Be More
  • 3. Simple Formula for Success? Claim your piece of ‘real estate’ in your chosen field Steadfast commitment to your profession and professionalism Build, grow, nurture and serve a loyal tribe and community
  • 4. How Top Performers Deliver.. Accountability + Perseverance = EXCELLENCE
  • 5.  Fresh Ideas New Approaches Innovative Thinking Full engagement in tools and platforms Strong Brand/Branding Radical Reality-Radical Action-Radical Results Master Marketer Master Networker Master Salesperson
  • 6. Since 2008, We Have All Had to.. Re-imagine What Success Means..Gallop reports an increase in economic confidence in 2012..Americans saying the economy is"getting worse" fell 12%!GDP growingUnemployment is downStock Market is up (13K)Optimism Index up 5 months in a row*Best levels since the week ending Feb. 13, 2011.
  • 7.  Feb/2012, NAR Housing affordability conditions improved with softer existing-home prices Record-low mortgage interest rates Rising sales and lower inventory creating more balanced conditions.
  • 8. *Michael Levy, The Leadership Edge, 6 Qualities of Top Performers.FocusIntegrityServiceRelationshipsSmart/Hard WorkContinuous ImprovementWhat happens though when things shift and change so dramatically and these fundamentals need to be adapted into a different world?
  • 9. “Professional Accountability can temper volatility and uncertainty” Professional Habits Systems and Processes Ability to Change and Adapt Willingness to Learn and Use Technology Intangibles (experience, wisdom, spirit, heart, interpersonal skills) Sense of Humor
  • 10. Stand OutGrab AttentionPremium Item In a Generic Market
  • 11. Brand and Branding are separate,mutually inter-dependant concepts. Who am I. What do I do. Whom do I serve. How do I deliver me. Clear, Consistent, Concise
  • 12. Your Brand is YOU, Your DNA Personality Essence Intangibles Fascinations Drivers Experience Wisdom Heart Soul
  • 13. Everything you DO to promote, market, advertise, share, engage, build, interact, align with people!Not Negotiable I am a PlayerLive, work, play in two worlds F2F, Web
  • 15. 1) Laser clear on who they are, what they do and whom they serve.2) They differentiate themselves and their companies from their competition.3) They build legacy through consistency, excellence, leadership .
  • 16.  Reinvent how you use your talents and accomplishments Reimagine what success looks like and means to you Reinvigorate your visual image, marketing and messaging
  • 17. 25 FREE/Low Cost Ways to Market Yourself NOWFREE monthly marketing letterFREE TeleclassGo to DeborahShane.com and sign up!Mini Brand EvaluationCareer Author
  • 18. Work With Me