Content Marketing 101
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What is Content Marketing and Do You Have a Strategy? How do you stand out, get noticed and be remembered by what you create, post, write, record, via social media, eMarketing, video, podcasting, ...

What is Content Marketing and Do You Have a Strategy? How do you stand out, get noticed and be remembered by what you create, post, write, record, via social media, eMarketing, video, podcasting, blogging and other content marketing strategies and tactics.

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Content Marketing 101 Presentation Transcript

  • 1. Content Marketing 101What is Content Marketing?Do You Have a Strategy?
  • 2. How do westand outget noticedbe rememberedin today’s cluttered, competitive, onlineand content centric businesslandscape?
  • 3. “Content Marketing is owning media.Marketing process to attract and retain customers byconsistently creating and curating content tochange or enhance consumer behavior.”Instead of pitching your products or services, you aredelivering information that makes your buyer moreintelligent.The essence of this content strategy is the belief that ifwe deliver consistent valuable information, buyersultimately reward us with their business and loyalty.Joe Pulizzi-Content Marketing Institute.com
  • 4.  Personal Brand Expert Values, Beliefs, Attitudes Reach & Reputation“If you don’t create it,there’s nothing to be found”
  • 5. V1_________________________________________________________________________________________________________________________________________________________________________________________________________________V2__________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 6.  Blending in person and online activity-50/50 Use content marketing for SALES leadgeneration and CUSTOMER relationship andretention. Content marketing creates their customerexperience with you.eMarketer.com
  • 7. Social MediaBlogsArticles WritingIn-person eventsEnewslettersCase studiesWhite papersWebinarsVideoTraditional MediaPodcastsVirtual ConferencesEbooksBooks
  • 8.  60% Educate and Informexpertise, experience 20% Inspire and Engagevalues, beliefs, attitudes 20% Sellhelp people solve their pain,problem, fear
  • 9. 5 ways you can solve people’s pain, fear,problem.1-______________________________________2-______________________________________3-______________________________________4-______________________________________5-______________________________________
  • 10. Career TransitionProfessionalDevelopmentProfessionalAdvancementPersonal BrandingVisual ImagingContent MessagingSelf MarketingContent CreationBlogsArticlesPodcastseMarketingSocial Media StrategyLinkedInTwitterFacebookMy Content World
  • 11. 1_____________________________________2_____________________________________3_____________________________________4_____________________________________5_____________________________________
  • 12. What are you doing?SalesEventsSponsorshipsPartnershipsAffiliationsCommunityProfessional Affiliations
  • 13.  Content MarketingInstitute.com Social Media Today.com SmallBizTrends.com PersonalBrandingBlog.com MarketingProfs.com LinkedIn Today Your Top Professional Websites and BlogsContact Me: 954-801-3133Deborah@DeborahShane.com